Sat.Sep 26, 2020

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Top 10 conferences to attend for social media marketing in 2020

DrumUp

Reading Time: 6 minutes 2020 has been the year of quarantining, social distancing and isolating as much as possible. We’ve been working from home, staying connected with our loved ones through phone and video calls, and doing our best to find new ways of staying entertained without stepping outside.

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B2B Reads: Blaming Zoom, Acquisition Attribution, and Meetings

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Buyers Leave Your Clients. Find Them and Sell to Them Again. Companies obsess over cold outreach, but what marketers really want is warm leads.

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B2B Marketing Data: 5 Challenges Preventing Effective Use

Ledger Bennett

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. The results were largely focused around data investment and activation. They found 73% of respondents reported they’ve increased their investment in data quality, but the majority of organizations surveyed still haven’t connected the value of that data to the the deployment of sophisticated activation approaches.