Sat.Aug 10, 2019

Rules of Maintenance: The Writer-Editor Relationship

ClearVoice

“‘Editing is often not gentle,’ but if there’s an inherent (perhaps essential) violence in editing, it’s largely hidden from the reader,” says Colin Dickey, speaking of ‘The Insect Dialogues’ The book, reviewed on Slate , is a conversation between a writer and his editor.

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B2B Reads: Breweries, Cold Emails, and the Sales and Marketing Silo

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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Weighing The Importance Of UI Design With UX Design

Altitude Branding

As an aspiring web designer looking for a job opening in the web designing industry you may wonder which is more important in the current scenario of the web world: UX design or UI design.

The Top Industries That Are Leveraging Marketing Automation Software

Leadspace

More businesses are becoming aware of the benefits that marketing automation software can provide their companies, but some industries are leveraging the software with greater fervor than others.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Data Orchestration Is Key to Delivering Great Customer Experiences    

Martech Advisor

The complex and fragmented marketing technology landscape makes it difficult for marketers to access data from other teams and coordinate with them. Hence data orchestration across these tools and channels is central and critical to delivering a better personalized customer experience, writes, Naras Eechambadi, CEO, Quaero. Customer Experience