Hinge Marketing
NOVEMBER 25, 2019
It was late one Tuesday afternoon when my office phone rang. I braced myself for another annoying cold call. It would be the fifth or sixth of the day—I’d lost track. As the Managing Partner of our firm, I’m on the receiving end of a steady stream of calls from people who want to “partner” with us. And by “partner,” they mean writing them a check for whatever they are selling.
Referral Rock
NOVEMBER 25, 2019
If you’re looking to generate leads or create some interest around your business or brand, Instagram is definitely the place to do it. The numbers alone are reason enough: about a billion people use the app each month, with 63% of users logging in at least once a day, and more than 200 million visiting at least one business profile daily. If anything, that’s a mass of potential views, follows, and traffic, all in one place.
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Marketing Insider Group
NOVEMBER 25, 2019
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.
Biznology
NOVEMBER 25, 2019
Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club. Recently I had to become an expert in the space for a client who wanted me to consult her on the best way to promote a broad portfolio of products and services, some of which include iOS and Android apps. Not only do I need to understand submission and listing but I need to know how to do everything that will lure people gladly into the trap known as downloading, positively reviewin
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
NOVEMBER 25, 2019
New technologies are radically changing the way businesses interact with customers. As a result, customer expectations are constantly changing. Businesses should innovate and evolve in order to meet those expectations and build relationships that customers value. To do this, businesses should rethink their approach to customer experiences and engagement. 84% of consumers consider the experiences […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
NOVEMBER 25, 2019
Is your brand’s content marketing performance mediocre or worse? Before you investigate a laundry list of reasons, start with these five frequent, overarching mistakes. It could save you time, money, and even customers. Continue reading → The post The 5 Common Mistakes Every Content Marketer Should Know appeared first on Content Marketing Institute.
Martech Advisor
NOVEMBER 25, 2019
Most B2B leaders say customer experience (CX) is crucial to their strategic priorities, but the majority have no direct influence over it. To fix this, B2B leaders need to understand how and why communication skills, organizational flexibility and a customer-first culture enable B2B companies to continually adapt to customers’ ever-changing needs.
BenchmarkONE
NOVEMBER 25, 2019
Maintaining an active and consistent company blog has numerous benefits. For example, it shows your on-site visitors that you have a living resource where you share knowledge, tips, and advice on various topics within your industry. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. .
xiQ
NOVEMBER 25, 2019
Hyper-personalization is no longer a nice-to-have! Customers demand highly personalized, interactive, and curated experiences throughout their buying journey. xiQ’s AI-powered ABM platform allows B2B marketers to gain insights and transform into better, more personal experiences for their buyers. xiQ enables hyper-personalization resulting in higher engagement, increased pipeline and expanded revenue.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickZ
NOVEMBER 25, 2019
30-second summary: Behavioral targeting is giving way to contextual targeting, rebooted for the 2020s. A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content.
Hubspot
NOVEMBER 25, 2019
Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads.
Seismic
NOVEMBER 25, 2019
Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your company face today. New year, new you, new business goals.
Hubspot
NOVEMBER 25, 2019
Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickDimensions
NOVEMBER 25, 2019
“Why do we fall? So we can learn to pick ourselves up.” This quote from wise Alfred to a defeated Bruce Wayne in the movie Batman Begins illustrates the beauty of failure. Whether you are Batman or a marketer (or both…why not, right?), our successes can often start with failure. But it is how we deal with those failures that determines whether we ultimately succeed.
Leadspace
NOVEMBER 25, 2019
Trish Bertuzzi is the CEO of The Bridge Group , which helps B2B tech companies develop and refine inside sales strategy for better results. As a professional who has been in the business for more than 20 years serving more than 400 clients, Bertuzzi has honed her craft, achieved status as an expert in her field, and lectures extensively on generating leads and turning them into loyal customers.
Stevens & Tate
NOVEMBER 25, 2019
There’s a common misconception that many people have that a “brand” is basically just the name of the company and the logo that they use. While these elements contribute to the overall brand of a business, the term “brand” is actually much more comprehensive than that. It involves many different components, which is why it takes a lot of thought in order to successfully develop your brand.
Outgrow
NOVEMBER 25, 2019
How To Create Contests and Giveaways On Outgrow. Hey there! I see you are looking to create an interactive contest or (even better!) a giveaway. Well, we have to say that is a good decision. After all, contests have a conversion rate of almost 34% , which is higher than other content types. They can help you activate leads by giving rewards to users who share your content.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech Advisor
NOVEMBER 25, 2019
Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? The four-day national shopping spree from Black Friday on November 29, 2019 to Cyber Monday has garnered much hype and anticipation over the years and this is predicted to be one of the bi
ClearVoice
NOVEMBER 25, 2019
The best way to build and maintain valuable, meaningful, and long-term customer relationships today is with content. High-quality, effective content should solve or address customers’ biggest challenges or issues. It should be informative, helpful, and valuable. So, yes, content is still effective today. However, the effectiveness of the content you provide to customers only goes so far.
Martech Advisor
NOVEMBER 25, 2019
Joel Pulliam, SVP of product management at Conversant, dives into Epsilon-Conversant’s commissioned study on identity resolution to share what the findings mean for brands. It’s almost 2020. We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers.
Scoop.it
NOVEMBER 25, 2019
The way we feel about newsletters here at Scoop.it was never a secret. Some platforms diminish your reach so much it can destroy your business if you rely on them (looking at you, Facebook), and others get entirely wiped off the face of the planet (looking at you, Google+). This dynamic will never end—platforms will always keep emerging and disappearing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickZ
NOVEMBER 25, 2019
30-second summary: Public cloud spending in Switzerland grew by more than 20 percent year over year in Q2, compared to global growth of 14 percent. A growing use of PaaS-related technologies by the local developer community is driving enterprise interest in the cloud. An increasing volume of data generated by customers and other sources is pushing Swiss businesses to consider the public cloud.
Stevens & Tate
NOVEMBER 25, 2019
There’s a common misconception that many people have that a “brand” is basically just the name of the company and the logo that they use. While these elements contribute to the overall brand of a business, the term “brand” is actually much more comprehensive than that. It involves many different components, which is why it takes a lot of thought in order to successfully develop your brand.
Walker Sands
NOVEMBER 25, 2019
We all have something to say and a powerful message we want to get across. When the opportunity of a good platform to relay that message comes up, the need to present it in a compelling, eloquent way is vital. Too often, marketing professionals come across brands that, while they may be successful, are lacking the skills necessary to perform this crucial task.
The Marketing Blender
NOVEMBER 25, 2019
Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s a useful tool for positioning yourself as an expert in your industry.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Televerde
NOVEMBER 25, 2019
Michelle Cirocco joins the We Are VIP Podcast to discuss her work to provide sales training, education and jobs for incarcerated women both while imprisoned and after they are released. Listen in >>> The post We Are VIP Podcast Features Michelle Cirocco appeared first on Televerde.
Integrated B2B
NOVEMBER 25, 2019
There’s a seat for everyone at the Thought Leadership table, says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the B2B marcomms toolset. “People can be intimidated,” said Morten Floee Knudsen, when I asked him about thought leadership as a marketing mechanism in heavy industry.
Valasys
NOVEMBER 25, 2019
Prologue: The use of B2B Videos marketing is one the rise. With the video being a big thing in 2019, the projections for B2B video marketing trends look promising for 2020. According to a report by the Smart Insights, 83% of marketers believe that videos are becoming increasingly important. In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production.
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