Wed.Mar 07, 2012

A New Definition for Inbound Marketing

Digital B2B Marketing

Inbound marketing is a hot topic in B2B marketing. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others. Delight those that find you.

Are You Communicating Synchronously in an Asynchronous World?


We live in a world that prefers to receive information asynchronously. But we tend to focus on using live, synchronous delivery methods. This is a key source of high costs and low results in every area of a business. I cannot overstate the importance of this idea and distinction, as well as the implication for individuals and organizations. First, some simple definitions. Synchronous communications happen at the same time with all participants.

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Trending Sources

6 Tools for Turning Content Consumers into Customers

Modern Marketing

by Jesse Noyes | Tweet this Maybe no one needs to sell you on content marketing. You’ve got some guidance on how to map content to the buyer’s journey. But perhaps you’re still wondering what tools can help make the path smoother.

LinkedIn Power Tips: Give Before You Receive

Writing on the Web

If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends?

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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CIO Challenges Educators to Stay Relevant

Paul Gillin

Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now.

How Marketers Can Use Evernote to Organize and Simplify Their Lives


Post-its, notebooks, whiteboards, starred emails, and who knows what else. there are a million ways we inbound marketers keep track of all the things we need to do. But nothing ever seems to quite fit every project or situation.

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Getting Sales to Accept More Qualified Leads

Measure Up Marketing

Would you like to reduce the number of qualified leads passed on by marketing that sales rejects? It’s a relatively easy disconnect to resolve. All it takes is marketing and sales collaborating around the definition of the various stages in the opportunity pipeline and a scoring methodology. If you want to get serious about opportunity management, just follow these three steps: 1. Define Each Stage in the Buying Pipeline.

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9 Questions You MUST Ask Before Hiring a Freelance Blogger


You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Inbound Marketing Secret Ingredient of Effective Business PR

Tomorrow People

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. There’s no doubt that developing a credible and consistent profile for your brand is as important as ever.

Why Create Content Like a Publisher?


We are told, “think and create like a publisher.” ” (Pulizi, Meerman Scott, Albee) What does this really mean? Why is this necessary? Traditionally, business content creation occurred in a centralized, marketing directed, professional creation organization and process. Today, creation has disbursed to front line creators in the executive ranks, marketing, sales, and even channel and partner organizations. This creates new challenges and requirements.

Content Marketing Showcase Series # 1 ShipServ

Ambal's Amusings

We at ClickDocuments. Normal. 2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. personal. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. We at are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing.

Lead Nurturing and the Inside Sales / Telesales Role


We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. We have found a tendency on the part of Inside Sales to conduct their work from what I would term a traditional mindset. In many cases they are actively prospecting for new leads from an unqualified list.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Are you too high-class for marketing?


Image via Wikipedia. “What we do isn’t really marketing.” ” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” ” Some organizations do “patient awareness.”

Another Case for Marketing and Sales Collaboration


We have to be careful not to take words too literally. Consider the idea that marketing delivers sales ready leads to sales. By doing this, marketing has moved the buyer X% (30% -70%?) of the way through the sales process, right? Well, maybe, but maybe not. Let’s look at what has to happen with that “lead” on the sales side. Reminder, we’re talking complex not transaction oriented sales here.) In most B2B sales processes 4-15 stakeholders are engaged. (A

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Engaging Your Facebook Community - SnapApp Webinar (Today!)


Join SnapApp Marketing Director, Amber Stevens, as she goes over effective strategies for engaging your community on Facebook. ? Register now to attend the webinar at 2pm EST. Attendees of the "5 Ways to Engage Your Facebook Community" webinar?will will learn: Optimizing the Frequency of Your Facebook Post. The Secret to Getting Posts Shared & Responded To. How Interactive Content Can Increase Your?'People People Talking About This' Rating, Timeline & Ticker Exposure.

Reflections on Sales Call Preparation Checklist


I’m a big believer in checklists. With the work I do with PrivateSalesCoach, and after reading Checklist Manifesto, we are applying checklists more rigorously throughout our business. I make sure to read most of what Nigel Edelshain publishes and his recent blog is no exception. 14 tips are quite a handful, so I thought as I share my reflections on these tips I’d also recommend you group them into three categories: Background, Tactical and Strategic.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Additional Thoughts on 10 Rainmaker Principles


As we all plan for a new year and for changes that will make a difference, a good place to start is with core principles and practices. Mike Schultz gives us a useful checklist in his recent blog 10 Rainmaker Principles and Keys to Sales Motivation, which I highly recommend. Given my commitment to focusing on “being the best“ I found this list especially helpful. Like all good points this post stimulated additional thoughts that I’d like to share.

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Content and Social Media Marketing Predictions for 2011


I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

What “Job” Do You Want Content to Do?


Marketing professionals who are trying to understand the principle behind content marketing can take a lesson from Clayton Christensen of the Harvard Business School and his “jobs-to-be-done” marketing ideas. This core Christensen idea is presented in a recent HBS Working Knowledge article, Milkshake Marketing. The article describes a fascinating study his team conducted on behalf of a fast food chain that wanted to improve milkshake sales.

Content Marketing Best Practices from Joe Pulizzi


Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute. Anytime I can hear or read Joe’s insights it’s a worthwhile time investment.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Customer Interviews for Marketing and Selling Content


At our recent SMEI breakfast we had an excellent conversation on customer — and video — interviews. As a result, I suspected that most B2B marketing professionals don’t have a successful framework for thinking about, much less acquiring, effective customer interviews for marketing and selling content. Follow on conversations with organizations large and small confirmed my suspicions. What do you call them? Success stories? Testimonials? Case studies?

Content Governance in the Content Marketing Era


Today’s content marketing requirements and opportunities are straining traditional corporate thinking, policies and processes. How has your company adapted policies and procedures to accommodate the “democratization of content creation” with the shift from centralized, “professional” production processes, to a distributed or (hopefully) agile creation process? A common occurrence we experience when creating video vignettes for companies provides a good example.

Ready or Not, Here’s Your Content Challenge


To capture attention and deliver value, your content must be relevant to your buyers and readers. It might be cliché to say buyers are inundated with information, but I don’t see organizations really committing to strategies that deal with this reality. While many have changed the way they market over the last three to five years, I don’t see corresponding changes in the way they create content. I call the traditional approach a “point production” method.

Content Publishing vs. Traditional “Point Production” Process


People regularly ask me to clarify the differences and reasons for adopting a content publishing process rather than the traditional “point production” process. Here is a simple list of reasons.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Content Marketing Support Resource


I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. I’m immediately buying copies for my people and to use with customers. It’s a terrific introduction and summary of the principles and top level practices. This is book for people who want or need an initial understanding of Content Marketing. I read it in a couple of hours on a plane ride.

Avitage Blog- Create and deliver content like publishers to sell to on.


Avitage Blog- Create and deliver content like publishers to sell to on.