SendX

SEPTEMBER 30, 2024

Learn how to manage email sequencing for a large email list size. Here are the top tips for a good email marketing sequence, with several great examples.

Examples 361

Examples Conversion Tips Email Marketing 361

Marketing Insider Group

SEPTEMBER 30, 2024

Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. According to First Page Sage, the first organic result for a search term on Google receives a click-through rate of nearly 40% , pushing immediate traffic to your site.

SEO 218

SEO Content Marketing Lead Scoring Lead Ranking 218

Contently

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on soci

Social Media 173

Social Media Advertising Agencies Classified Ads Media 173

Thinkers360

SEPTEMBER 30, 2024

Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these experts! Announcing the Thinkers360 Top Voices 2024 We are thrilled to introduce the second annual Thinkers360 Top Voices Award, a prestigious recognition that celebrates the outstanding contributions of our thought leaders within the Thinkers360 community.

B2B Thought Leadership 144

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 144

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?

Marketing AI 136

Marketing AI Generation Work Management Paid Search Agency 136

Martech

SEPTEMBER 30, 2024

Traditional marketing tracking methods like unique phone numbers and coupon codes are becoming less effective. With stricter privacy regulations and consumers gaining more control over their data, marketers have turned to digital attribution using pixel-based tracking. However, this method overlooks the full customer journey by focusing only on the last interaction before conversion.

Marketing Attribution 124

Marketing Attribution Lead Ranking Touchpoints Digital Marketing Funnels 124

CMSWire

SEPTEMBER 30, 2024

Meta’s Llama 3.2 adds vision reasoning. Use it to enhance your AI-driven CX with smarter image and text analysis. Continue reading.

Analysis 107

Analysis Marketing Facebook Generation 107

Martech

SEPTEMBER 30, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

SME 114

SME Work Management Marketing & Strategy Best Practices 114

CMSWire

SEPTEMBER 30, 2024

Low-code/no-code platforms empower marketers to create data-driven campaigns effortlessly, driving innovation and efficiency. Continue reading.

Creativity 101

Creativity Efficiency Marketing Campaigns 101

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Ahrefs

SEPTEMBER 30, 2024

Here are the tactics they shared, how to do them, and tips for success. How to do it Let’s say you were doing this for MailChimp.

Tactics 105

Tactics Tips Features Link Building 105

Content Standard

SEPTEMBER 30, 2024

Imagine crafting a detailed blog post in the same amount of time it takes to sip your morning coffee. With GenAI for content creation, that’s not just a dream—it’s becoming the standard. The rapid rise of generative artificial intelligence (GenAI) is reshaping how we meet the insatiable demand for top-tier content while slashing budgets and timelines.

Marketing AI 86

Marketing AI Content Budget Programs Vendors 86

Ahrefs

SEPTEMBER 30, 2024

These are the 100 most asked questions on Google, along with their monthly search volumes. Top Google questions by growth Many popular questions don’t change from year to year. For example, people have been asking measurement-related questions since forever (e.g.

Google 81

Google Examples Studies 81

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. “Duty to deal” argument Google’s stance : Google argues that it should not be required to share its ad tech tools or platforms with competitors, as there is no legal obligation for a company to do so under U

Paid Search Agency 69

Paid Search Agency Barriers Lock-In Amazon 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Lead Agency

SEPTEMBER 30, 2024

Everyone in B2B marketing, it seems, is talking about AI search. It made major headlines in May when Google announced its AI Overviews (like snippets, but AI generated) and then rolled it back in the same month after the infamous, hilarious, “pizza glue” humiliation. If you don’t know the pizza glue story and you relish [.

Search Marketing 62

Search Marketing B2B Marketing B2B Google 62

CMSWire

SEPTEMBER 30, 2024

Mode mapping for customer experience personalizes CX by focusing on real-time behaviors and mindsets to meet customer needs instantly. Continue reading.

Personalization 70

Personalization Loyalty 70

Martech

SEPTEMBER 30, 2024

Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow your business. Your entire SEO strategy might become misdirected. Why most SEO audits are inherently flawed There are three big core flaws with SEO audits: 1.

Lead Scoring 63

Lead Scoring Lead Ranking SEO Lock-In 63

CMSWire

SEPTEMBER 30, 2024

AI is deepening inequality by consolidating power and wealth in the hands of a few, while disguising itself as a solution to societal and environmental issues. Continue reading.

Amazon 60

Amazon Google Generation 60

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Seismic

SEPTEMBER 30, 2024

Back in 2017, only 3,233 LinkedIn users held jobs in enablement. Since then, the number of enablement practitioners has grown exponentially and today, enablement is increasingly recognized as a strategic function within organizations. Once seen as an intermediary between sales and marketing teams, enablement leaders and their teams now play a highly visible and strategic role.

Marketing Analytics Tools 59

Marketing Analytics Tools Work Management Paid Search Agency Marketing Management 59

Experiture

SEPTEMBER 30, 2024

FOR IMMEDIATE RELEASE New York, NY – September 2024 — Experiture, a leading omnichannel marketing automation platform, has proudly been named a Champion in the 2024 Emotional Footprint Awards for Marketing Platforms in the midmarket category by SoftwareReviews, a division of Info-Tech Research Group. This prestigious award highlights Experiture’s ability to foster deep [.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing 52

Exo B2B

SEPTEMBER 30, 2024

In a highly competitive market, differentiation is essential. The strategic positioning of a B2B brand can no longer be approximate or generic. It must be based on rigorous analysis and result in a compelling brand signature that captures the essence of the company and, above all, appeals to its target audience. This process, though demanding, lays the foundations for coherent communication and a strong image, capable of resonating with target audiences in coveted markets.

Positioning 52

Positioning Brand Identity Branding B2B 52

Experiture

SEPTEMBER 30, 2024

FOR IMMEDIATE RELEASE New York, NY – September 2024 — Experiture, a leading omnichannel marketing automation platform, has proudly been named a Champion in the 2024 Emotional Footprint Awards for Marketing Platforms in the midmarket category by SoftwareReviews, a division of Info-Tech Research Group. This prestigious award highlights Experiture’s ability to foster deep [.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Acrolinx

SEPTEMBER 30, 2024

How human bias became algorithmic bias The problem with algorithms started well before their invention. We live in a world where algorithms capture, learn, and predict what we’ll like, and they no doubt guide our choices, our interactions, and even our perceptions. But there’s a problem with algorithms — a problem that predates Artificial Intelligence (AI) itself: bias.

Marketing AI 52

Marketing AI Lead Ranking Training User-Generated Content 52

Experiture

SEPTEMBER 30, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. FOR IMMEDIATE RELEASE New York, NY – September 2024 — Experiture, a leading omnichannel marketing automation platform, has proudly been named a Champion in the 2024 Emotional Footprint Awards for Marketing Platforms in the midmarket category by SoftwareReviews, a division of Info-Tech Research Group.

Marketing Automation Services 52

Marketing Automation Services Thought Leadership Marketing Automation Automation 52

RebelMouse

SEPTEMBER 30, 2024

In the competitive digital landscape, providing a top-notch user experience on your website is critical to standing out and attracting your target audience. This is where Core Web Vitals (CWV) come into play. CWV are the essential metrics defined by Google that focus on the speed, responsiveness, and visual stability of a web page. At RebelMouse, we specialize in CWV verification and optimization services to ensure that your website not only meets these vital performance thresholds, but also exc

Activities 52

Activities Work Management Aggregators Guidelines 52

ClearVoice

SEPTEMBER 30, 2024

Welcome to the ClearVoice Team Spotlight interview series! In this video series, we take you behind the scenes to meet the incredible talent that powers our ClearVoice team. Donny Gallegos: Director of Revenue Operations In this ClearVoice Team Spotlight episode, we interview Donny Gallegos, our Director of Revenue Operations! Donny offers an in-depth perspective on lead generation and nurturing across various departments in ClearVoice, including Marketing, Sales, and Service Delivery.

Advertising Agencies 52

Advertising Agencies Network Marketing Lead Generation Video Marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Exo B2B

SEPTEMBER 30, 2024

Dans un marché hautement concurrentiel, se différencier est essentiel pour les entreprises. Le positionnement stratégique d’une marque B2B ne peut plus se contenter d’être approximatif ou générique. Il doit être fondé sur une analyse rigoureuse et aboutir à une signature de marque percutante qui capte l’essence même de l’entreprise et surtout qui interpelle les cibles.

B2B 52

B2B B2B Marketing Paid Search Agency Demand 52

Bannerflow

SEPTEMBER 30, 2024

Ensuring compliance is becoming increasingly complex for brands, particularly in highly regulated industries such as finance and healthcare. Advertising regulations are ever-evolving - so how can you keep up?

Advertisements 52

Advertisements Advertising Automation Brand Identity 52

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. But navigating social selling isn‘t always straightforward.

Work Management 56

Work Management Marketing Management Outreach CMO 56