Sat.Sep 19, 2020

The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)


The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel , executive recruiter and founder of The Connective Good , along with our sponsoring guest Justin Sharaf , VP marketing at Jahia.

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B2B Reads: Technology Overload, Micromanaging, and Boundaries

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

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How to Create Engaging Social Media Content: 12 Tips to Drive Results via @brentcsutoras

Search Engine Journal

Struggling to gain the attention of your social media audience? These 12 tips for creating engaging social media content will help. The post How to Create Engaging Social Media Content: 12 Tips to Drive Results via @brentcsutoras appeared first on Search Engine Journal.

Get Connected! How To Write a Business Email in 7 Simple Steps

Altitude Branding

How many times have you sent an email to your colleagues without the email attached? Have you ever responded casually to an email only to realize later that the CEO was on the email. Business emails seem like they should be so simple to write. But, often they are not.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Make Your Company Mean Something: The Importance of Instilling Company Core Values

Altitude Branding

Here’s a quick question: what does your company stand for? If you’re anything like most small business owners, you didn’t see that question coming. Not only that, but you probably also don’t have an answer. After all, you’re in business to make a profit, right?