Does a soft sell conflict with content marketing analytics?
Biznology
JUNE 22, 2018
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. Let me unpack the context of the question, so that it is clearer. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.
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