Biznology
JUNE 22, 2018
I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. Let me unpack the context of the question, so that it is clearer. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.
Content Standard
JUNE 22, 2018
Whether they admit it or not, the job of an online marketer, or any marketer for that matter, is to drive sales, ROI and raise brand awareness. But most marketers don’t want to be seen as that creepy, untrustworthy “salesman” pushing products so forcefully that they actually scare the customer away. To avoid the stereotype, the goal of the modern-day marketer shouldn’t be to make the sale.
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Marketing Insider Group
JUNE 22, 2018
For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are. In her newest book she explains that every business is driven by one of two philosophies – a company is either competition driven or story driven. The […]. The post Weekend Reading: “Story Driven” by Bernadette Jiwa appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
JUNE 22, 2018
By now, marketing automation is nothing short of mainstream in the digital are we find ourselves in, but we may only be at the beginning of the revolution. According to Grand View Research , the marketing automation industry could be valued at $7.63 billion(!) by 2025, which means there’s no better time than now to adopt an automation solution in your own practices.
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Kapost
JUNE 22, 2018
Sales and marketing alignment is the talk of the town these days, and rightly so. In the Age of the Customer, it’s nearly impossible to stay ahead of the competition. The post Ask the Experts: The Future of Sales and Marketing Alignment appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Genroe
JUNE 22, 2018
If you’ve ever written a technical blog post and wondered why no one reads it, don’t be disheartened. Technical blogging help is at hand. I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers. Writing a blog post that […]. The post 7 Simple Steps for Technical Blogging That Ranks appeared first on Genroe.
JotForm
JUNE 22, 2018
All politics is local. And guess what? So is all marketing — local and personal. Where we once had three major networks (blog writer shows age), we now have thousands of channels, not to mention online content. News aggregation sites have long-since forced institutions like the Amazon-owned Washingt.
Hubspot
JUNE 22, 2018
Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Earlier in June, Facebook announced it would launch funded news shows within Facebook Watch, which is the site's video service that features original programming, both pre-recorded and live.
Outreach
JUNE 22, 2018
We build a lot of outbound sales campaigns. Often we’re starting from the ground up with nothing but a list of prospective buyers. We utilize Outreach to go beyond basic “spray and pray” tactics and generate 3-4X more sales opportunities consistently in the same period of time.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Golden Spiral
JUNE 22, 2018
How many ads and marketing messages have you seen already today? Author and neuroscientist Daniel Levitin says our mental filters are on overdrive because we live in a world where we process 34 gigabytes of information every day. PQ Media ’s 2017 research says the average American spends 110 minutes a day interacting with brand messages. In our noisy world, how do we our targets to notice and respond?
33Across
JUNE 22, 2018
With the news of Instagram launching its Instagram TV, it’s pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of Video Operations understands the importance. The post Friday Fives: Our Director of Video, Hsiao-Chi Weng On Monetizing Video, Future Trends, and Living in NYC appeared first on 33Across.
Directive Agency
JUNE 22, 2018
Essentially, it’s not so much about what the difference between marketing and advertising is — so much as making them work together. Today, we’re going to be talking about the difference between marketing and advertising in the context of B2B. Let’s start by clarifying that advertising really is just a subset of marketing. It exists in the larger umbrella of what marketing does and accomplishes for a brand.
Genroe
JUNE 22, 2018
If you’ve ever written a technical blog post and wondered why no one reads it, don’t be disheartened. Helps is at hand. I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers. Writing a blog post that gets you […]. The post The Easy Guide to Technical Blogging for SEO appeared first on Genroe.
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MakesBridge
JUNE 22, 2018
For all businesses, a loyal customer proves time after time to hold more value than new customers. Loyal customers can be totalled up to 10 times the value of their first purchase. Businesses are able to rely on their number of loyal customers versus the amount of off and on customers. A strategy of remaining competitive is realizing that the cost of gaining new customers is actually higher than maintaining an existing one.
Semcasting
JUNE 22, 2018
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. This may bring a limited degree of success by driving the targeted audience to take some immediate action like visiting a booth at a conference or dining at a local restaurant after the event.
MakesBridge
JUNE 22, 2018
When starting in a new environment, it seems to be almost a habit to say “yes” to everything that comes your way. If you’re running a company or working for a business, it isn’t always the smartest thing to constantly say “yes”, this will lead to an overwhelming amount of work that turns out half baked. It is important to remember that multitasking is not always a productive way to handle projects, through a healthy strategy of saying yes and no we came up with the best three points.
Aberdeen
JUNE 22, 2018
Can you identify your application delay issues, feature uptake rates, and abandoned sessions? Do you know which parts of the Cloud are positively and negatively affecting your users right now? Poor response time and poor usability are the top-two user complaints, but according to Aberdeen research , only 3% of organizations that consider performance management to be “just a development activity” can accurately identify the sources of their issues.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Content Marketing Institute
JUNE 22, 2018
Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.
DivvyHQ
JUNE 22, 2018
We love talking about how DivvyHQ makes work life better for busy content marketing teams. But words only go so far. To truly understand what Divvy is all about, you’ve got to experience it first-hand. That’s why we so strongly encourage content leaders who need to simplify content production workflow to try out the 14-day trial. How can you explore DivvyHQ to make sure it will deliver the future state you seek?
Hubspot
JUNE 22, 2018
A couple days ago, my girlfriend and I had a debate (let’s call it a discussion) about caffeine. I read that it decreases your appetite. She disagreed, saying that caffeine actually increases our urge to raid the fridge. Who’s right? It depends not only who you ask, but how. This will sound obvious, but the way you phrase a Google search directly affects your results.
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