Thu.Mar 07, 2019

Uncover New Revenue Streams with Marketing Data

Reachforce

What is the main goal with any business? The bottom line is to generate more revenue, right? That's what maintains a business, keeps it afloat, and helps it to grow and invest in even more sales and marketing initiatives. marketing data

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Must-attend B2B marketing conferences for 2019

Biznology

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark.

More Trending

Email Deliverability 101: Everything You Need to Know About Email Bounce Backs

Act-On

Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email

How to Match Your Internal Speed with External Changes

Measure Up Marketing

In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.”

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements.

Facebook’s biggest losers: Content hurt by the last product strategy update

Parse.ly

Another big announcement from Facebook has made some people in media understandably nervous.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Lead a Rebrand (Without Going Crazy)

Kapost

Is your visual style going through a facelift? Or, perhaps your company, on its way to world domination, has bought out a competitor? Either way, one thing’s for certain: It’s. The post How to Lead a Rebrand (Without Going Crazy) appeared first on Kapost Blog. Marketing Strategy

Lead 110

Understanding Structured Data in Email Marketing

Litmus

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more?

Email 105

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

A Balanced World is a Better World: Best Career Advice from Top Business Women

Engagio

Today, we celebrate our ability to make a difference. Today, we raise awareness against bias. Today, we take action for equality. Every year on March 8, we observe International Women’s Day (IWD). The first IWD took place in the early 1900s during a time of civil unrest.

Best 99

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Do You Really Know Who Your B2B Tech Buyer Is?

Golden Spiral

Marketing and selling used to be easy: you targeted the C-suite, followed up with slick literature and phone calls, and closed the deal over a nice lunch. But now the face — or faces — of the B2B buyer is changing. Do you know all the people you have to sell to now?

Having an Audience First Mindset with Shane Barker [#AtomicFeature:006]

Atomic Reach

Who better to learn from then the best of the best? As 2019 passes us by, we continue to connect with the top content marketing influencers and want to share their insights with you. If we've learned anything thus far, it's that content is still king.

7 Ways to Leverage Video in Your B2B Marketing Strategy

Circle Studio

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy.

Video 136

Top 10 Marketing Automation Strategies – part 2 [VIDEO]

Hinge Marketing

?. Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way.

Video 95

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

B2B 94

How to Get Backlinks and Boost Your Content’s Performance

DivvyHQ

Backlinks are among the most vexing concepts for creators who want to get their content seen. We’re constantly told how important they are for improving domain authority and search rankings, but when it comes to finding advice on how to get backlinks, there’s not a whole lot of substance out there.

7 Time Management Tips and Tools for Your Agency

Hatchbuck

Time management is important for any business, but it’s especially important in the agency world where time is money. Making effective use of time helps to ensure that client campaigns and deliverables are finished on time, which in turn ensures that clients are happy and likely to offer up repeat business. Even knowing this, however, many agencies have problems managing time and keeping things progressing at an even pace especially as client counts ebb and flow.

5 Things To Do Before Unleash ‘19

Outreach

This Sunday, more than one thousand people will be arriving in beautiful San Diego, CA, for one place, one purpose. To go to LEGOLAND THE sales engagement conference of the year, Unleash '19 ! .

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Survey Results: How Freelancers Set Rates for Different Assignments

ClearVoice

Different assignments, different rates, but same freelancer. Do really value and understand your freelancers’ time? If you need to better gauge the work that goes into assignments, Jenna Rose Robbins captures many points marketers and newbie publishers need to know from the freelancer’s perspective.

Blueprint To Relationship Marketing

FMG Suite

Blueprint To Relationship Marketing. An Ebook Guide to Maximizing Client Retention, Loyalty, and Profitability. Advisors who utilize relationship marketing strategies average 42% higher AUM growth. A new breed of financial advisors is developing.

Walker Sands Expands Leadership and HQ in Chicago

Walker Sands

Walker Sands

83

5 Methods For Scaling Your Facebook Advertising

SEMrush

Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.