Report: Marketers Continue to Maintain Relationships with Customers via Email
KoMarketing Associates
MARCH 7, 2019
New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.
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