Thu.Mar 07, 2019

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process.

Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

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How to Match Your Internal Speed with External Changes

Measure Up Marketing

In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.”

Email Deliverability 101: Everything You Need to Know About Email Bounce Backs

Act-On

Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email

5 Methods For Scaling Your Facebook Advertising

SEMrush

Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts.

How to Lead a Rebrand (Without Going Crazy)

Kapost

Is your visual style going through a facelift? Or, perhaps your company, on its way to world domination, has bought out a competitor? Either way, one thing’s for certain: It’s. The post How to Lead a Rebrand (Without Going Crazy) appeared first on Kapost Blog. Marketing Strategy

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs intent data

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Understanding Structured Data in Email Marketing

Litmus

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more?

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A Balanced World is a Better World: Best Career Advice from Top Business Women

Engagio

Today, we celebrate our ability to make a difference. Today, we raise awareness against bias. Today, we take action for equality. Every year on March 8, we observe International Women’s Day (IWD). The first IWD took place in the early 1900s during a time of civil unrest.

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7 Ways to Leverage Video in Your B2B Marketing Strategy

Circle Studio

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Do You Really Know Who Your B2B Tech Buyer Is?

Golden Spiral

Marketing and selling used to be easy: you targeted the C-suite, followed up with slick literature and phone calls, and closed the deal over a nice lunch. But now the face — or faces — of the B2B buyer is changing. Do you know all the people you have to sell to now?

Top 10 Marketing Automation Strategies – part 2 [VIDEO]

Hinge Marketing

?. Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way.

Video 98

Having an Audience First Mindset with Shane Barker [#AtomicFeature:006]

Atomic Reach

Who better to learn from then the best of the best? As 2019 passes us by, we continue to connect with the top content marketing influencers and want to share their insights with you. If we've learned anything thus far, it's that content is still king.

5 Things To Do Before Unleash ‘19

Outreach

This Sunday, more than one thousand people will be arriving in beautiful San Diego, CA, for one place, one purpose. To go to LEGOLAND THE sales engagement conference of the year, Unleash '19 ! .

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Survey Results: How Freelancers Set Rates for Different Assignments

ClearVoice

Different assignments, different rates, but same freelancer. Do really value and understand your freelancers’ time? If you need to better gauge the work that goes into assignments, Jenna Rose Robbins captures many points marketers and newbie publishers need to know from the freelancer’s perspective.

Blueprint To Relationship Marketing

FMG Suite

Blueprint To Relationship Marketing. An Ebook Guide to Maximizing Client Retention, Loyalty, and Profitability. Advisors who utilize relationship marketing strategies average 42% higher AUM growth. A new breed of financial advisors is developing.

Walker Sands Expands Leadership and HQ in Chicago

Walker Sands

Walker Sands

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Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)

Unbounce

The worst-kept secret, once upon a time. Step into my time machine , and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Compelling Case for Ethical Leadership

Hubspot

When the housing market crashed in 2008, my Dad lost $40,000 of his pension fund and his salary froze for two years. I never knew what caused my Dad’s financial stagnation or even the Great Recession , mostly because I was 13 at the time.

Don’t Let the Toddler Trap Torpedo Your Content Productivity

Content Marketing Institute

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading → The post Don’t Let the Toddler Trap Torpedo Your Content Productivity appeared first on Content Marketing Institute. Company News

How Personality Can Determine Job Performance

Hubspot

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

Why Competitive Audits Are Like ‘The Cool Cat Boogie’

Square 2 Marketing

Learn How To Develop Your Own Unique Messaging. Hey, Gus, how do you dance? How do you groove? Can you teach me how to move? Sure, Pete! It’s a simple song. Just do the robot and dance along. From “ Pete The Cat And The Cool Cat Boogie ”. Be different. Be unique. Stand out.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!