Thu.Mar 07, 2019

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Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

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Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured.

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Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Match Your Internal Speed with External Changes

Vision Edge Marketing

In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.” Kevin believes that “the guy that does the best is the guy who can make adjustments on the fly.

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Must-attend B2B marketing conferences for 2019

Biznology

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities.

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Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO

The Daily Egg

Our co-founder, Neil Patel, once asked 208 companies one simple question: “Which marketing strategy has provided you with your biggest return on investment?” As a click-bait article might say, THE ANSWER WILL SHOCK YOU. It wasn’t SEO. They said they were actually getting the highest ROI from CRO (conversion rate optimization). And what’s fascinating is […] The post Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO appeared first on The Daily Egg.

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Facebook’s biggest losers: Content hurt by the last product strategy update

Parse.ly

Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere, like the air that lingers in the subway after a cold, winter night. While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral tra

Product 107
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How to Lead a Rebrand (Without Going Crazy)

Kapost

Is your visual style going through a facelift? Or, perhaps your company, on its way to world domination, has bought out a competitor? Either way, one thing’s for certain: It’s. The post How to Lead a Rebrand (Without Going Crazy) appeared first on Kapost Blog.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Don’t Let the Toddler Trap Torpedo Your Content Productivity

Content Marketing Institute

Toddlers have short attention spans, ultimately leaving in their wake a trail of orphaned blocks, half-eaten strawberries, and half-dressed dolls. Is that how your content team operates? Here’s how to grow up your project management. Continue reading → The post Don’t Let the Toddler Trap Torpedo Your Content Productivity appeared first on Content Marketing Institute.

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Having an Audience First Mindset with Shane Barker [#AtomicFeature:006]

Atomic Reach

Who better to learn from then the best of the best? As 2019 passes us by, we continue to connect with the top content marketing influencers and want to share their insights with you. If we've learned anything thus far, it's that content is still king. Shane Barker is a Digital Strategist, Brand Consultant and Influencer Consultant. His work in helping companies optimize their approach to digital marketing has been recognized by The Huffington Post, Forbes, Inc., the Content Marketing Institute,

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5 Methods For Scaling Your Facebook Advertising

SEMrush

Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts. Just because you’ve experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.

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Top 10 Marketing Automation Strategies – part 2 [VIDEO]

Hinge Marketing

?. Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way. Here is the second segment in our three-part series where we provide our top 10 marketing automation strategies for professional services firms. TRANSCRIPTION: Marketing automation has fast become a preferred tool within professional services circles as they try to stay in front of their target audience in a relevant way.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Things To Do Before Unleash ‘19

Outreach

This Sunday, more than one thousand people will be arriving in beautiful San Diego, CA, for one place, one purpose. To go to LEGOLAND THE sales engagement conference of the year, Unleash '19 ! . If you're one of the lucky sales leaders, movers, and shakers who scored a pass, get ready for three full days of high quality learning, networking, and sales-engaging (it'll catch on).

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Blueprint To Relationship Marketing

FMG Suite

Blueprint To Relationship Marketing. An Ebook Guide to Maximizing Client Retention, Loyalty, and Profitability. Advisors who utilize relationship marketing strategies average 42% higher AUM growth. A new breed of financial advisors is developing. This advisor is focused on providing value to clients in a new and exciting way. It is the advisor that is able to successfully pair their relationship marketing efforts with technology that enables increased communication bandwidth and campaign automat

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Understanding Structured Data in Email Marketing

Litmus

The typical email marketing campaign includes a lot of information. From subject lines to unsubscribe links, hero images to headlines, copy and calls-to-action, it’s a lot for a subscriber to take in. With so much data floating around a campaign, why would email marketers send even more? One reason is that a specific type of data—structured data—provides new opportunities to get valuable information in front of subscribers.

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DiscoverOrg + ZoomInfo … How do you Win & Lose?

Smarte

May 2018 saw the marriage and the fallout of Radius – Leadspace merger, Feb 2019 DiscoverORG’s bought ZoomInfo and made […]. The post DiscoverOrg + ZoomInfo … How do you Win & Lose? appeared first on SMARTe Inc.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Science Behind Success

Hubspot

As a psychology minor, I've always been interested in the science behind behavior and thought. Asch's conformity experiment , for instance, taught me the power and influence of groupthink. Alternatively, the foot in the door technique (Freedman & Fraser, 1966), showed me the importance of asking for small requests first. When I began working at HubSpot, I again noticed the extreme relevance of psychology in the workplace.

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“How I Work”: Chris Goetze, Sr. Engagement Director at Heinz Marketing #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Weekly we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions for our own series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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Cost-Plus Pricing: What It Is & When to Use It

Hubspot

How much money did you spend on your mobile phone? Oftentimes, you'll drop upwards of $500 on a new smartphone. For example, let's take a look at the iPhone X. It costs Apple $370.25 to produce one iPhone X -- but its final selling price is $999. The price of the device is marked up by 170% , and this is how Apple makes its profit. Whether you're purchasing bottled water from a convenience store or a designer handbag, its price is often much higher than the cost it took to produce it.

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How to Use Domain Authority for SEO - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Women in Marketing You Need to Follow Right Now

Emplifi

Who do you follow on social media for marketing advice? Chances are there might be a shortage of women on that list. We’re shining the spotlight on influential women in marketing who are killing it. Find out which female leaders you should be following for expert advice, updates, and more!

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Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B.

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Why Competitive Audits Are Like ‘The Cool Cat Boogie’

Square 2 Marketing

Learn How To Develop Your Own Unique Messaging. Hey, Gus, how do you dance? How do you groove? Can you teach me how to move? Sure, Pete! It’s a simple song. Just do the robot and dance along. - From “ Pete The Cat And The Cool Cat Boogie ”. Be different. Be unique. Stand out. We’re constantly pushing clients to find the things that separate them from the competition, then shout about it from the rooftops for the whole world to hear.

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Show off your message strategy on LinkedIn

Messages that Matter

Want to get more attention and mind share on LinkedIn? Consider using your message strategy for posts, comments, profiles and the overview on your company page. You’ll be surprised how easy it is to do and how much more effective your LinkedIn presence will be. What is a message strategy?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Client Spotlight: Launch Delivers Search Engine Marketing Results

Launch Marketing

The Project. Launch’s client is a mid-market security organization that protects devices, data, applications and users from evolving cyber threats with proprietary technology, algorithms and expertise. When Launch’s anonymous client recognized an opportunity to elevate its search engine marketing efforts, they looked to Launch Marketing to provide advisement and execution for their pay-per-click (PPC) campaigns and to increase their organic web traffic via search engine optimization (SEO).

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How to Create a Content Strategy Focused on Sales Enablement

MarketMuse

Too often, sales and marketing teams work in silos, failing to share customer and user data, helpful marketing and sales tools and — yes — content. Sales creates a lot of content to turn leads into customers and customers into brand loyalists. Marketing and content teams can help Sales focus on selling by creating sales-enabled […]. The post How to Create a Content Strategy Focused on Sales Enablement appeared first on MarketMuse.

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Walker Sands Expands Leadership and HQ in Chicago

Walker Sands

We’re proud to come from an fast growing and innovative tech community here in Chicago. As we continue to grow in the Windy City – in both leadership and office space – I’m excited to share the promotion of four of our Chicago PR leaders to vice president and senior vice president roles. These four PR leaders have played a big part in our success within the Chicago community – in 2018 alone Walker Sands was named a Chicago Inno 50 on Fire Blazer winner and Crain’s #13 Best Place to Work in Chica