Tue.Jun 19, 2018

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6 Steps Toward Sales and Marketing Alignment

Act-On

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

Marketing 101
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Three Types of Tools to Use for Content Strategy and Planning

Webbiquity

Though more than 90% of B2B marketers now use content marketing in some way, many still struggle to do it productively. As reported here previously, just over a third of marketers “say their organizations are ‘very committed’ to content marketing,” and only about half rate their content marketing efforts as even “moderately successful” (much less highly successful).

Planning 247
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Measuring ROI of Social Media Marketing Still a Pain Point

KoMarketing Associates

Marketers are increasingly utilizing social media marketing – and specifically Facebook – to reach out to their target audience. However, not all of them are confident in the ROI of their efforts. Recently, Social Media Examiner conducted the “2018 Social Media Marketing Industry Report” to determine which social networks marketers are turning to most frequently to achieve their primary objectives.

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Marketing 101: What Is Content Marketing?

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]. The post Marketing 101: What Is Content Marketing?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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7 Ways You Can Succeed With B2B Live Video

Zoominfo

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). And, other video streaming statistics support this.

More Trending

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5 Similarities Between B2B Content Marketing and the 2018 World Cup

KoMarketing Associates

Before I start talking about the World Cup as if I’m an international soccer expert, I must add an important disclaimer: I am one of those American World Cup viewers that only pays attention to soccer every fourth year. With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I

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How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

Marketing Insider Group

Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […]. The post How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices appeared first on Marketing Insider Group.

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How Persona Creation Makes Content and Editorial Calendar Creation Easier

Adobe Experience Cloud Blog

Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only include a few people. While compiling personas is a vital part of the process, many people choose to skip this step because they don’t see the value. This can save time in the long run, but the content you produce isn’t likely to drive the kind of conversions you’re hoping to see.

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The Social Club: Charmin Community Manager Beth Harker

Contently

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed last month’s interview with Merriam-Webster, check it out here. . Toilet paper gets a bad rap. It’s the least fun of the toiletries—certainly not as exciting as scented hair care or as refreshing as face wash and toothpaste.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Future of B2B Marketing: 5 Takeaways from Hubspot’s CMO, Kipp Bodnar

Oktopost

Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s chief marketing officer and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s […].

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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist.

SEO 99
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How to get what you want from difficult people

JotForm

According to research by Dr. Brinkman and Kirschner in Dealing with People You Can’t Stand, there are challenging personality types that make our lives harder: The Tank: Confrontational and angry. The Sniper: Makes you look foolish. The Grenade: Explodes into fury out of nowhere. The.

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Using Video For Internal Communication

Vidyard

When we think about online videos in business, we usually think about how a company communicates its brand to the world. There are a lot of types of video content that we can leverage, but what we don’t usually realize is that they can be used for far more than just video marketing —you can also use video for internal communication. In this article, I’ll discuss why videos are such an important tool also for internal communication within an organization, as well as how you can

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Only B2B - Untitled Article

Only B2B

5 ABM Mistakes You Cannot Afford to Commit Account Based Marketing is a popular strategy because it aims at high yielding and specific prospects. Whether you are a. The post appeared first on ONLY B2B.

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Are Your Sales and Marketing Teams Using the Right Metrics?

Outreach

Vanity metrics are a major obstacle to smarketing, or alignment between your sales and marketing teams. (Here are three reasons you really, really want to embrace smarketing.) Like vanity sizing , this type of metrics makes staffers feel positive and productive — after all, look how much interaction you’re getting on social media, the number of leads coming through the door, and email addresses gathered through form fills.

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Riders of Roketto Clock 382 km for Bike to Work Week

Roketto

382 km later and the Riders of Roketto have completed. Bike to Work Week. ! Going into Bike to Work Week, we wanted this to be a. team-building experience. while saving the environment. What we finished with was a new desire to bike more to work because of the energy rush and the realization how accessible biking is. Our five cyclists biked every day to work and even biked to client meetings, yoga classes, chiropractor appointments, dinners out, softball games and enjoyed some Sunday cycling on

Class 64
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Industrial Email Marketing for Engaging Engineers and Technical Professionals

Industrial Marketing Today

Do you think industrial email marketing is dead? It would be easy to jump to that conclusion given the declining click rates and the difficulties in getting past the sophisticated email spam-filtering methods. Engineers and technical professionals know how to opt out and have much higher expectations from vendor emails. Think twice though before you […] The post Industrial Email Marketing for Engaging Engineers and Technical Professionals by Achinta Mitra appeared first on Industrial Marke

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Time for a B2B Public Relations Tune Up

Schubert B2B

It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. (Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward fo

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Cost Per Lead vs. Cost Per Acquisition ? What You Should Use as Your Performance Metric

Convert

Almost every company I interview, whether it’s an agency responsible for their clients’ media spend or they’re running their own paid traffic campaigns, the one metric they always focus on is the Cost Per Lead (CPL). What doesn’t seem to add up is that no businesses I know uses Cost Per Lead as one of.

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The Content Marketing Funnel Never Ends: How to Keep Your Converted Audience

Content Standard

If you’re working in content marketing and have never heard of nor seen the sales or purchase funnel , stop what you’re doing right now and go talk to your sales team. This funnel—where you aim to raise awareness of your goods, help your customers make the decision to buy, and then take the action to buy—is Sales and Marketing 101. It’s a tried-and-true model illustrating how you draw a consumer from the outside to the inside.

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5 Ways You?re Losing Good Candidates In The Recruitment Process

Hubspot

A candidate’s opinion of your organization will be shaped almost entirely by the recruitment process. Consider their first touch point with your company as a first date. While it’s crucial for the candidate to sweep the recruiter off their feet, recruiters often forget how important it is for them to create a positive impression in favor of the organization.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Why No One is Engaging with Your Internal Company Newsletter or Sharing Any Content

EveryoneSocial

No matter what size company or what industry, your company is probably sending an internal company newsletter to all employees on a consistent basis. It’s a pretty standard practice and a great way to keep employees interested in the company content, news, etc. Or so you think. Then you actually see the stats and realize there is little to no engagement.

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Site Pagination and SEO

Brightedge

Site pagination and optimal customer experience Do you paginate results on your site search or faceted search results? For instance, if you have 150 videos do you stack them in 15 pages with 10 videos on each page? If you do, you are not alone, almost every site paginates results to make them easier to […]. The post Site Pagination and SEO appeared first on BrightEdge SEO Blog.

SEO 63
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AI Tools that Generate More Revenue

Conversica

Giving your sales team more leads doesn’t necessarily mean it will close more deals. Converting leads to opportunities and opportunities to closed-won sales is as much about efficiency as it is about effort, but even the hardest-working, most dedicated sales reps are limited by time and energy. Although you may be proud of your sales team, they probably could close more deals, particularly if success currently depends on people, not technology.

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Top Social Selling Companies Focus on Customer Experience

Televerde

Recently, I traveled to San Diego with some of my team for the LinkedIn Sales Solution Roadshow. Under normal circumstances, a trip to San Diego is a treat in-and-of-itself. It was even better this time because we were participating in an event we really believe in and talking about something that matters to us a lot: the customer experience. Specifically, using social channels and outreach to create a better customer experience.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Biggest Experiential Mistakes (and How to Avoid Them)

AgencyEA

There are seemingly limitless perks of experiential marketing: increased connections, elevated brand perception, expanded reach with word-of-mouth marketing. But with the high potential for reward comes a risk. A bad experience can leave an attendee feeling worse about your brand or product than they did before setting foot in the venue. Additionally, with improper planning, you may not reap the benefits of the event you were hoping for.

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Do You Have a Traditional Call Center, or an Intelligent Contact Center?

Aberdeen

Changes in customer behavior and expectations have created tectonic shifts for businesses. Innovative firms such as Amazon, Uber and Airbnb have transformed their respective industries through efficiency and customer-centricity. Meanwhile, previously high-powered firms such as Blockbuster, Circuit City and Toys ‘R Us have disappeared because they weren’t able to keep up with evolving buyer expectations.

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4 Top Marketing Fails You Need to Avoid Digitally

Navigate the Channel

Whether you have focused on digital marketing for a while or you are just getting started, you want to make sure you are doing the right things to get noticed. These are the four top marketing fails you want to avoid. Not Having a Brand Design. One of the first, and easiest, mistakes to make in the beginning is not coming up with your brand design. You should know what you want your overall brand to look like which will also detail what you want your digital marketing to consist of.