Rev

OCTOBER 13, 2018

Context is everything. For me, five to seven years ago seems like yesterday. In the world of martech, five to seven years is forever. The Explosion of Marketing Technology. To get a five-second eye-opener, just look at the graphics from Scott Brinker’s annual blog on the growth of the martech (i.e. Marketing Technology) landscape. Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Heinz Marketing

OCTOBER 13, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Would You Encourage Your Children to Pursue Sales? If not, what does that say about the state of sales ethics?

B2B 68

B2B Ethics B2B Sales Social Media 68

PFL

OCTOBER 13, 2018

Your goal: market your products or services to the businesses who need them. Your ticket to success?

B2B Marketing 40

B2B Marketing B2B Sales Tools B2B 40