Mon.Jan 20, 2025

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How to Quickly Boost Sales Using Tiered Discount Offers [MonsterChains]

Optinmonster

Sometimes people just need a little extra push to take you up on an offer. Even if it’s a good one that you just know they want. In this tutorial, we’re going to show you how to create a tiered discount offer (sometimes called “nested coupons”) using a really cool OptinMonster feature called MonsterChains. Requirements: To use MonsterChains you need a Growth subscription.

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How we ran our holiday employee advocacy competition at Oktopost

Oktopost

As the holiday season approached and the end of Q4 drew near, we faced a challenge familiar to all employee advocacy program leadershow do you keep engagement strong when employees are winding down, wrapping up their work, and preparing to log off for the holidays? Our answer: lean into the seasons festive spirit with a little friendly competition. Heres how our Holiday Advocate Challenge came to life, how it delivered results, and how you can replicate its success for your own employee advocacy

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Gender Neutral Advertising: Definition + Examples

Spiralytics

Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check.

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How to Increase Traffic to Your B2B Lead Generation Pages

FunnelEnvy

Driving relevant traffic to your B2B lead generation pages is the lifeblood of successful marketing campaigns. Without a steady stream of qualified visitors, even the most well-designed landing pages and compelling offers can underperform. However, increasing traffic in the B2B space has challenges, including longer sales cycles, niche target audiences, and the need for highly tailored messaging.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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5 Perfect Website Ideas to Build as a Student

The Daily Egg

A successful and well-run site can absolutely go on your resume, and it shows future employers or business connections that youve got ambition, talent, and. The post 5 Perfect Website Ideas to Build as a Student appeared first on The Daily Egg.

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Outsourcing Content Writing to Non-Native Speakers: Tips and Strategies for Success

Acrolinx

Finding the right balance between cost, quality, and efficiency in content production is a major challenge for large companies. Outsourcing writing helps businesses expand their content efforts. Non-native writers often bring fresh perspectives and unique expertise, which can be a great solution. However, working with non-native writers has its challenges.

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Navigating AI-Driven Marketing: Balancing Efficiency and Authenticity

Bluetext

Artificial intelligence has revolutionized marketing, offering tools that enhance efficiency, precision, and scalability. From chatbots to predictive analytics, AI has unlocked new ways to engage audiences and optimize campaigns. However, as brands embrace automation, there is a pressing challenge: maintaining an authentic, human connection. How can marketers strike the right balance?

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The Benefits of Outsourcing Blog Writing to Agencies

Marketing Insider Group

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them.

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Are your CX metrics hurting your customer experience?

Martech

Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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B2C vs. B2B in Organic Social Media Marketing

Marketing Insider Group

More than half the worldnearly 64% of the global populationis on social media, spending an average of two hours and nineteen minutes a day scrolling, liking, and engaging. 1 Its where your audience spends their free time and where people and businesses can provide valuewhether through a helpful service or even just a laugh. While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust.

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How to clear 5 hurdles to AI adoption in marketing analytics

Martech

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Unlocking untold operational efficiencies. Enhancing layers of intelligence and interpretation to boost insights and actionable analytics. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics.

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Making advocacy more accessible through Alt Text for images

Oktopost

Employee advocacy isn’t just about amplifying your brand’s voiceit’s about creating a culture where everyone feels seen, heard, and included. By embracing inclusivity, advocacy becomes more than a strategy; it reflects your company’s values and commitment to making an impact for everyone, everywhere. Thats why were thrilled to introduce a new feature that allows advocates to create alt text for the images they share.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Mastering employee advocacy program management: A roadmap to long-term success

Oktopost

Launching an employee advocacy program is one of the most exciting and impactful steps a B2B marketer can take. The promise is enticing: transforming your employees into powerful brand ambassadors, amplifying your social reach, and fostering deeper and authentic engagement with your audience. But heres the realityafter the initial buzz, challenges inevitably arise.

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CES Las Vegas 2025

illumin

CES was an incredible way to start the year. CES wasnt just gadgets this year, the illumin team took on Las Vegas ready to talk all things retail media. Retail Media (RM) has experienced unprecedented growth over the past few years. While Amazon has grown the most, it isnt the only business that stands to benefit from this boom. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media.

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Best Ecommerce Business Ideas and How to Get Started

Salesforce Marketing Cloud

Whether you’re checking email or scrolling through social media, opportunities to buy (almost) anything with just a click are everywhere and customers are clicking faster than ever. Research finds 53% of customers prefer to engage with businesses digitally, and 59% of shoppers make purchases from companies via social media, according to Salesforces State of Commerce Report.

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Brand Innovators’ Evolution of Retail and Commerce Summit

illumin

On January 13 and 14, we had the pleasure of attending Brand Innovators Evolution of Retail and Commerce Summit in New York City. The summit promised to be dynamic and an unmatched change to highlight and absorb thought leadership from the brightest minds in marketing and media. It did not disappoint. Brands like Target, Mondelez, Lenovo, Steve Madden, Amazon, Macys, and more, met to discuss how they are working to redefine how marketers approach engagement and loyalty. illumin was proud to be a

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Building a Strong Content Taxonomy for Technical Documentation

Acrolinx

Creating a well-organized content taxonomy is essential for managing, classifying, and improving technical documents. A strong taxonomy not only simplifies content structure but also improves accessibility for users and readers, improving their overall experience. In this article, well explore the process of creating a taxonomy for technical writing , focusing on its structure, classification, and the role of metadata.

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Newsletter – January 2025

Fuld & Company Blog

As we enter the new year, adaptability and foresight remain essential for navigating the business landscape. This month we examine the forces shaping 2025 and provide tools, insights, and strategies to help businesses prepare for whats ahead. Whether youre refining your strategy, analyzing key market developments, or equipping your team for future challenges, these resources are designed to deliver both clarity and inspiration.

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Why a Translation Management System Isn’t Enough: Here’s What You Need for Successful Translation

Acrolinx

Whats a translation management system? A Translation Management System (TMS) is software designed to streamline and automate the translation process. It helps organizations manage multilingual projects, keeping workflows efficient across teams. It also provides tools like translation memory, glossaries or term databases, and workflow automation to increase productivity.

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How to Make Text Bold in HTML for WordPress Website Design (in Favor of Elementor)

Valasys

When designing a WordPress website, one of the most essential aspects of your content is making it visually appealing and easy to read. This can be achieved through proper formatting, such as making text bold to emphasize certain points or headings. While WordPress offers multiple ways to style text, using Elementor for website design is one of the most user-friendly and versatile methods to achieve clean and professional results.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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How Multi-Channel Marketing Drives Blockchain Project Growth

Valasys

The Power of Multi-Channel Marketing for Successful Crypto Business Growth In todays fragmented digital landscape, relying on a single platform to engage crypto users is no longer viable. With audiences dispersed across social media, forums, email, and specialized communities, blockchain projects must adopt a multi-channel marketing strategy to remain visible and relevant.

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Step-by-Step Guide to Using a Logo Maker for Your Brand

Valasys

Creating an identity is crucial in branding efforts; a logo functions as the face of a brand by capturing its core message at first glance. Nowadays, numerous business owners and small enterprises opt for logo generators to produce one-of-a-kind designs efficiently. These platforms provide a method to generate visuals without the need for professional designers.