Thu.Apr 11, 2019

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

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Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” ” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing.

More Trending

Infographic: 15 Mistakes That Could Tank Your Social Media Strategy

Contently

There are so many ways to underserve your audience on social. You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform.

Collecting Good Data Can Improve Email Hygiene

Act-On

Good deliverability starts with quality data and good email hygiene. These tips will put you on the right path toward ensuring your contacts are active and ready to engage with your brand. Email

Ten self-marketing tips for undergrads

Biznology

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Ultimate Guide to Web Fonts

Litmus

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But things have changed.

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Is Your Content Ready to Zig and Zag With Your Buyers?

Content Marketing Institute

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how.

The Second Step Act Needs to Deliver Smart Criminal Justice Reform with Long-Term ROI

Televerde

It takes a while for it to sink in. We are at the White House. But not for the tour that anyone can secure through our state senator or congressperson.

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4 Key Takeaways from the Georgia Marketing Summit

Kapost

In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered CMOs, chief brand officers, creative directors, and more from around the state to discuss the. The post 4 Key Takeaways from the Georgia Marketing Summit appeared first on Kapost Blog.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Skills to Stay Competitive as a Freelancer

ClearVoice

New year — lots of new homework assignments. If you’ve been following along with our challenge to freelance writers on how to enrich their skill sets in 2019, you’ve (hopefully) learned a lot.

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Supercharge Your Sales Efforts With Deep Learning

readwrite

Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world. And AI is booming: Salesforce’s “2018 State of Sales” report found that sales leaders predict that the use of AI will grow 155 percent by 2020.

How to Develop Great B2B Buyer Personas (With Templates) 

ClearVoice

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals.

Setting Up Search Engine Marketing Campaigns On a Large Scale

SEMrush

Developing and managing SEM campaigns at scale can be difficult, but it doesn‘t have to be. Discover a labor-saving process for building large PPC accounts with multiple products that is fast, flexible, and easily managed. PPC E-commerce

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Ultimate Guide to Alexa Skills Marketing

Hubspot

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search?

9 Biggest ABM Myths, Busted

Engagio

What you don’t know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM “experts” pushing product and hiding behind a false brand promise, it can be tough to determine fact from fiction.

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How Much Should You Tell Your Employees?

Hatchbuck

There is a lot of talk about transparency of leaders and companies, but how transparent should you be? In many cases, if your team is armed with all the facts, then they can better execute in their role and help drive the company forward. On the flip side, sharing too much information can be distracting and even detrimental to company culture and employee engagement. So where do you draw the line? The benefits of transparency.

4 Helpful Typography Tips

Leading Results Rambings

No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

“How I Work”: Jen Zug, Writer @jenzug #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader here answering what have become OUR standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases.

How Being 'Good-ish' Can Make You A Better Leader

Hubspot

We all like to think we're good people. We do our best at work. We donate to charity. We're loyal to our friends. We're kind to our parents. And, particularly in times of doubt, we pull these examples to the very forefront of our minds to remind ourselves we're doing good.

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Linking Strategies That Build Topical Authority

MarketMuse

You know you need to create in-depth, authoritative content that attracts your audience and keeps them coming back. You also know that creating that content can help you rank on SERPs. But there’s more to gaining topical authority than quality content.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.