Thu.Apr 11, 2019

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019


Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

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Conversational AI: Simplifying Customer Experience in the Digital Age


Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” ” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Collecting Good Data Can Improve Email Hygiene


Good deliverability starts with quality data and good email hygiene. These tips will put you on the right path toward ensuring your contacts are active and ready to engage with your brand. Email

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Are You Doing Demand Generation Right.or Are You Just Wasting Money?

Modern Marketing

Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline.

Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

Infographic: 15 Mistakes That Could Tank Your Social Media Strategy


There are so many ways to underserve your audience on social. You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform.

The Ultimate Guide to Web Fonts


Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But things have changed.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires


As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing.

4 Key Takeaways from the Georgia Marketing Summit


In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered CMOs, chief brand officers, creative directors, and more from around the state to discuss the. The post 4 Key Takeaways from the Georgia Marketing Summit appeared first on Kapost Blog.

Is Your Content Ready to Zig and Zag With Your Buyers?

Content Marketing Institute

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how.

9 Biggest ABM Myths, Busted


What you don’t know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM “experts” pushing product and hiding behind a false brand promise, it can be tough to determine fact from fiction.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases.

“How I Work”: Jen Zug, Writer @jenzug #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader here answering what have become OUR standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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Why being a CMO is better than being a CEO?


I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.”

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The Ultimate Guide to Alexa Skills Marketing


By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search?

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Develop Great B2B Buyer Personas (With Templates) 


A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases.

Achieving Maturity with Content Operations

Marketing Interactions

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every day and content marketing feels like it’s taken over marketing. Well, essentially it has.

How are Your Marketing Qualified Leads Performing?


The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Spring Into Action: Hitting Refresh on Your B2B Social Media Profiles

Marsden Marketing

So far we've shown you how to spruce up your website , prune SEO , and declutter your MarTech toolbox. To cap off this spring cleaning season, we'll move into sprucing up your B2B social media profiles. Your organization’s social media profiles are an important part of your marketing mix.

How Much Should You Tell Your Employees?


There is a lot of talk about transparency of leaders and companies, but how transparent should you be? In many cases, if your team is armed with all the facts, then they can better execute in their role and help drive the company forward. On the flip side, sharing too much information can be distracting and even detrimental to company culture and employee engagement. So where do you draw the line? The benefits of transparency.

Linking Strategies That Build Topical Authority


You know you need to create in-depth, authoritative content that attracts your audience and keeps them coming back. You also know that creating that content can help you rank on SERPs. But there’s more to gaining topical authority than quality content.

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6 Skills to Stay Competitive as a Freelancer


New year — lots of new homework assignments. If you’ve been following along with our challenge to freelance writers on how to enrich their skill sets in 2019, you’ve (hopefully) learned a lot.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Is Sales Operations? Why It’s Critical And Almost Always A Missing Link In Revenue Growth

Square 2 Marketing

Sales Hacker defines sales operations as “ the unit, role, activities and processes within a sales organization that support, enable and drive front-line sales teams to sell better, faster and more efficiently. ”.

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How to Create a Group in Gmail


Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out -- creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group.

The Second Step Act Needs to Deliver Smart Criminal Justice Reform with Long-Term ROI


It takes a while for it to sink in. We are at the White House. But not for the tour that anyone can secure through our state senator or congressperson.

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