Marketing Insider Group

APRIL 11, 2019

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to […]. The post 5 Ways to Connect with Your Audience on an Emotional Level appeared first on Marketing Insider Group.

Marketing Prospects 262

Marketing Prospects B2B Marketing B2B Marketing & Strategy 262

Webbiquity

APRIL 11, 2019

Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

DiscoverOrg

APRIL 11, 2019

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be? We assume you have an old copy of How to Win Friends and Influence People in your bookcase, and certainly Dale Carnegie’s book is a must-read for anyone in customer-facing roles.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. Not only are there more content marketing jobs available now than ever before… …more and more prospective applicants and companies are looking for them as well.

Studies 165

Studies Work Management Planning Content Marketing 165

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

APRIL 11, 2019

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green. But they’re eager, and ambitious, so I decided to compile a set of tips to help them get ready.

Tips 138

Tips Work Management Linkedin Domain 138

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. These influencers are taking up a lot of space, not only in conversations but also in company strategies that badly want exclusive access or seek to take advantage of their public and their credibility.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

The Daily Egg

APRIL 11, 2019

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Not only is SMS quick and easy to set up, but statistics suggest customers prefer text updates over email. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

Open Rate 110

Open Rate SMS Top of Funnel Statistics 110

Litmus

APRIL 11, 2019

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.

Paid Search Agency 108

Paid Search Agency Design Email Marketing Class 108

readwrite

APRIL 11, 2019

Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world. And AI is booming: Salesforce’s “2018 State of Sales” report found that sales leaders predict that the use of AI will grow 155 percent by 2020. Gartner predicted that AI and deep learning would be commonplace by 2023, mainly […].

Gartner 105

Gartner Effectiveness Business Marketing 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

APRIL 11, 2019

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading → The post Is Your Content Ready to Zig and Zag With Your Buyers? appeared first on Content Marketing Institute.

Buyer's Journey 104

Buyer's Journey Content Marketing Prospects Buy 104

SEMrush

APRIL 11, 2019

Developing and managing SEM campaigns at scale can be difficult, but it doesn‘t have to be. Discover a labor-saving process for building large PPC accounts with multiple products that is fast, flexible, and easily managed.

Search Engine Marketing 93

Search Engine Marketing Search Marketing Campaigns SEM 93

Hubspot

APRIL 11, 2019

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out -- creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. I would just manually enter my friends’ email addresses into the recipients box. Gosh, I was such a rebel.

Blast Campaigns 92

Blast Campaigns Press Contacts Google 92

Televerde

APRIL 11, 2019

It takes a while for it to sink in. We are at the White House. But not for the tour that anyone can secure through our state senator or congressperson. We’ve been personally invited by the Office of the President of the United States to celebrate the passage of the First Step Act —the most aggressive criminal justice reform legislation of our time. It is both a surreal and humbling experience (you can read a transcript of the event here ).

ROI 89

ROI Lead Ranking Act-On Work Management 89

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

BenchmarkONE

APRIL 11, 2019

There is a lot of talk about transparency of leaders and companies, but how transparent should you be? In many cases, if your team is armed with all the facts, then they can better execute in their role and help drive the company forward. On the flip side, sharing too much information can be distracting and even detrimental to company culture and employee engagement.

Transparency 79

Transparency Organization Companies Best Practices 79

LiveRamp

APRIL 11, 2019

Due to evolving consumer privacy regulations like GDPR and California Consumer Privacy Act (CCPA), companies need to navigate more complexity around compliance than ever before. That’s why today I am proud to formally announce LiveRamp’s acquisition of Faktor, a consent management platform (CMP) that enables us to expand our suite of privacy offerings, and reinforce our commitment to data stewardship in Europe, North America, and across the globe.

Cross-Selling 78

Cross-Selling Privacy Transparency Acquisitions 78

Kapost

APRIL 11, 2019

In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered CMOs, chief brand officers, creative directors, and more from around the state to discuss the. The post 4 Key Takeaways from the Georgia Marketing Summit appeared first on Kapost Blog.

Creativity 73

Creativity Marketing Brand Identity Branding 73

ClearVoice

APRIL 11, 2019

New year — lots of new homework assignments. If you’ve been following along with our challenge to freelance writers on how to enrich their skill sets in 2019, you’ve (hopefully) learned a lot. Once you’ve brushed up on the ins-and-outs of content marketing, mastered a few courses on search engine optimization, and fooled around with the backend of WordpPress, Squarespace and other content management systems — you’re done, right?

Lead Scoring 76

Lead Scoring Lead Ranking Viral Marketing Work Management 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

APRIL 11, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader here answering what have become OUR standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 75

Work Management Budget Programs Ethics Marketing Management 75

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals. Personas are marketing code for “knowing your audience.” When you truly know your audience, you produce personalized content that delivers positive results.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

PureB2B

APRIL 11, 2019

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. Why? Because not all leads are created equal – while some are simply digital window shoppers, there are Marketing Qualified Leads (MQLs) which should be your focus.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 62

Hubspot

APRIL 11, 2019

We all like to think we're good people. We do our best at work. We donate to charity. We're loyal to our friends. We're kind to our parents. And, particularly in times of doubt, we pull these examples to the very forefront of our minds to remind ourselves we're doing good. Typically, our idea of "good" and "bad" is relatively black and white -- in movies like The Lion King , for instance, you're either evil like Scar, or good like Simba.

Correlation 76

Correlation Thought Leadership Intent Class 76

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Circle Studio

APRIL 11, 2019

Pretty visuals and a slick look will only get you so far when it comes to video content on your website or social channels. You’re the expert in your field. So show people why that is! Have a strategy. When construction crews break ground to begin work on a new structure, they don’t just skip to the fun part of building without architects, engineers and the preconstruction team doing a lot of work up front.

Video Marketing 60

Video Marketing Content Paid Search Agency Class 60

Hubspot

APRIL 11, 2019

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search? A GlobalWebIndex search report revealed that 27 percent of consumers already use voice search on their mobile devices, and 34 percent confirmed that they are interested in having voice-based smart assistants in their homes.

Planning 75

Planning Amazon Marketing Management Loyalty 75

Moz

APRIL 11, 2019

Posted by randfish We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals! Click on the whiteboard image above to open a high resolution version in a new tab!

SEO 68

SEO Case Studies Google Domain 68

Leading Results Rambings

APRIL 11, 2019

No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid. Here are 4 helpful typography tips for a well-organized design.

Tips 68

Tips Rules Design Organization 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

APRIL 11, 2019

For sales and marketing teams, setting goals is not just a habitual exercise—it’s a foundation for how these teams will execute in the next month, quarter, and year. If you feel that your sales or marketing team is continually struggling to set goals that you can reach (or even exceed), it might be that the goals your sales and marketing teams have set aren’t aligned with each other.

Sales Management 68

Sales Management Top of Funnel Marketing Qualified Leads Lead Ranking 68

Golden Spiral

APRIL 11, 2019

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases. It’s easy to ignore the current state of the market and keep forging ahead following the same game plan.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Seismic

APRIL 11, 2019

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.” The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61