Thu.Apr 11, 2019

5 Ways to Connect with Your Audience on an Emotional Level

Marketing Insider Group

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

As MarTech grows in importance, event marketers, in particular, are finding a new use for these assets out in the field, according to new research. EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs.

Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

Spring break means vacation – and vacation means plenty of down time to catch up on reading! So order the margarita, stroll down to the beach, and grab a book for a little beach reading. What will it be?

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Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

Guest post by Kavya Hemachander. “Ok Google, find coffee shops near me.” ” Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Ten self-marketing tips for undergrads

Biznology

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green.

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More Trending

Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. But the field is rapidly changing. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing.

Are You Doing Demand Generation Right.or Are You Just Wasting Money?

Modern Marketing

Demand generation is focused on driving awareness and interest in your products or services once a prospect has shown interest. It’s about driving a lead into the pipeline.

Infographic: 15 Mistakes That Could Tank Your Social Media Strategy

Contently

There are so many ways to underserve your audience on social. You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform.

Marketing Influencers: Our 2019 Top 30

Exo B2B

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Ultimate Guide to Web Fonts

Litmus

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But things have changed.

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The Second Step Act Needs to Deliver Smart Criminal Justice Reform with Long-Term ROI

Televerde

It takes a while for it to sink in. We are at the White House. But not for the tour that anyone can secure through our state senator or congressperson.

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Supercharge Your Sales Efforts With Deep Learning

readwrite

Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world. And AI is booming: Salesforce’s “2018 State of Sales” report found that sales leaders predict that the use of AI will grow 155 percent by 2020.

4 Key Takeaways from the Georgia Marketing Summit

Kapost

In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered CMOs, chief brand officers, creative directors, and more from around the state to discuss the. The post 4 Key Takeaways from the Georgia Marketing Summit appeared first on Kapost Blog.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

9 Biggest ABM Myths, Busted

Engagio

What you don’t know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM “experts” pushing product and hiding behind a false brand promise, it can be tough to determine fact from fiction.

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Is Your Content Ready to Zig and Zag With Your Buyers?

Content Marketing Institute

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how.

How to Develop Great B2B Buyer Personas (With Templates) 

ClearVoice

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. These factors include demographic information, patterns of behavior, motivation and goals.

Why being a CMO is better than being a CEO?

Seismic

I always find it amusing when I read about the gloom-and-doom over the Chief Marketing Officer role being the “most precarious position in the C-suite.”

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

6 Skills to Stay Competitive as a Freelancer

ClearVoice

New year — lots of new homework assignments. If you’ve been following along with our challenge to freelance writers on how to enrich their skill sets in 2019, you’ve (hopefully) learned a lot.

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“How I Work”: Jen Zug, Writer @jenzug #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every Thursday we feature a B2B sales, marketing or business leader here answering what have become OUR standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases.

The Ultimate Guide to Alexa Skills Marketing

Hubspot

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search?

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

4 Key Takeaways from the Georgia Marketing Summit

Kapost

In February, I joined a panel on content marketing at the Georgia Marketing Summit, which gathered CMOs, chief brand officers, creative directors, and more from around the state to discuss the. The post 4 Key Takeaways from the Georgia Marketing Summit appeared first on Kapost Blog.

Five Psychological Studies to Help You Shape Your Buyer Personas

Golden Spiral

Sales is hard and getting harder all the time. The B2B market is flooded with competition. The number of decision makers in the buying process is increasing; they all want different things, they’re getting younger, and your marketing strategy must cover all the bases.

Achieving Maturity with Content Operations

Marketing Interactions

I had to laugh when I thought about it. I’ve been actively involved in content marketing for 20 years. Seems like I just started. There’s something new to learn every day and content marketing feels like it’s taken over marketing. Well, essentially it has.

How are Your Marketing Qualified Leads Performing?

PureB2B

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Spring Into Action: Hitting Refresh on Your B2B Social Media Profiles

Marsden Marketing

So far we've shown you how to spruce up your website , prune SEO , and declutter your MarTech toolbox. To cap off this spring cleaning season, we'll move into sprucing up your B2B social media profiles. Your organization’s social media profiles are an important part of your marketing mix.

How Much Should You Tell Your Employees?

Hatchbuck

There is a lot of talk about transparency of leaders and companies, but how transparent should you be? In many cases, if your team is armed with all the facts, then they can better execute in their role and help drive the company forward. On the flip side, sharing too much information can be distracting and even detrimental to company culture and employee engagement. So where do you draw the line? The benefits of transparency.

4 Helpful Typography Tips

Leading Results Rambings

No matter what you’re designing, if it has type on it, you must consider the typography. Typography is described as ‘the art of creating and arranging type on a page.’ You might think, “Oh, that sounds easy” – but it’s harder than it sounds. There are rules to follow and things to avoid.

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