Wed.Jan 17, 2018

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The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

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75% of Marketers Believe It’s “Important” to Deliver Omnichannel Experience

KoMarketing Associates

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. Thorin McGee of Target Marketing recently shared the preliminary results of the “2018 Omnichannel Marketing Survey,” and the data pointed toward a growing desire to deliver an omnichannel experience among marketers.

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Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey

Marketing Insider Group

Creating a seamless customer journey is the key to generating recurring sales. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. And the better […].

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Review bots, fake news, and the misinformation age

Biznology

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

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11 Things CMOs Wish All Marketers Knew

Kapost

As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

Best Sales Podcasts. B2B Growth Show. The Advanced Selling Podcast. Sales Gravy. The Salesman Podcast. Linking Into Sales Podcast. In the Arena. The Ziglar Show -- Inspiring Your True Performance. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Accelerate! Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast.

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Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right. However, we cannot ignore the advanced nuances of content marketing which focuses on the purpose of creating content and different strategies to achieve it.

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Are Things Changing in the World of Demand Generation?

Vidyard

Welcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen. We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape. During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Only B2B - Untitled Article

Only B2B

5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer. Recently in one of our blog about Lead generation vs. demand generation , we cleared the air about lead generation and demand generation.

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8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

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4 Secrets to Selling Professional Services

Hinge Marketing

You probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. To advance in your career, you have to succeed with business development. You have to make the transition from professional to rainmaker.

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Only B2B - Untitled Article

Only B2B

10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time. Satisfying your curiosity, here we reveal the answers to 10 content syndication unanswered questions: When Should I Start Optimizing Content? One of the most content syndication unanswered questions is when to start optimizing content?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on. Isn’t that. ? Image attribution: Drew Graham. Yeah, it is.

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8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

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YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

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8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Convince Your Boss: 7 Steps to Getting Budget Approval

SnapApp

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. . Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven. But before getting to successful execution, the best marketers advocate to fill their toolbelt with the products and training they need, sometimes even before the “need” is obvio

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8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

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Short workouts count too

Heinz Marketing

We set aggressive goals for ourselves, which is great. But too often we consider these as all or nothing. For example: You set a goal to run a marathon. Awesome. But getting out and running a couple miles is better than nothing. You have a full page of circuit training to accomplish. Does that intimidate you into doing nothing? Or do you at least get some of it done today?

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8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of a chump it drives pretty good results, but nothing amazing. In the hands of a superhero-esque power user it drives results – huge results. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

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Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy

EMagine B2B Blog

It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices. Digital marketing is the front-line messenger for consumers, and will continue to be the main source of contact as technology evolves. Artificial intelligence has become a key driver in business growth, resulting in even more buyer power.

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Dirty databases aren’t the problem

LeanData

Key Takeaways. On average, corporate data grows 40% a year, but 20% of each database is dirty. Each dirty record costs your business $100 and promotes a terrible buying experience. Your dirty database isn’t the problem. The trick is working around it with the right tools. What if I told you it wasn’t about cleaning your dirty database—but about living with your dirty database?

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A Comprehensive Guide to Instagram Influencer Marketing

Convince & Convert

If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Dirty databases aren’t the problem

LeanData

Key Takeaways. On average, corporate data grows 40% a year, but 20% of each database is dirty. Each dirty record costs your business $100 and promotes a terrible buying experience. Your dirty database isn’t the problem. The trick is working around it with the right tools. What if I told you it wasn’t about cleaning your dirty database—but about living with your dirty database?

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A Comprehensive Guide to Instagram Influencer Marketing

Convince & Convert

If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing?

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Why You Should Register for Unleash ‘18 Right Now

Outreach

How do you follow up last year’s inaugural Unleash, our game-changing customer conference attended by more than 250 highly successful sales leaders? That’s simple: double down and go twice as big this year! Unleash ‘18 is just a few months away, and this time we are headed to Paradise Point in sunny San Diego! Those of you who attended last year’s conference know what to expect — explosive energy, world-class speakers, and incredible networking.