Wed.Jan 17, 2018

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? appeared first on Marketing Insider Group.

Ethics 205

75% of Marketers Believe It’s “Important” to Deliver Omnichannel Experience

KoMarketing Associates

As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. Thorin McGee of Target Marketing recently shared the preliminary results of the “2018 Omnichannel Marketing Survey,” and the data pointed toward a growing desire to deliver an omnichannel experience among marketers.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Review bots, fake news, and the misinformation age

Biznology

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.

Review 125

5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question.

CTR 103

Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right.

Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Only B2B - Untitled Article

Only B2B

5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer.

8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way.

4 Secrets to Selling Professional Services

Hinge Marketing

You probably didn’t enter your career as a consultant, lawyer, engineer, IT consultant, accountant, or other professional service provider so you could spend all of your time selling, but the world of professional services has changed considerably. To advance in your career, you have to succeed with business development. You have to make the transition from professional to rainmaker.

Only B2B - Untitled Article

Only B2B

10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

5 Creative Strategies to Stay Inspired to Write All Year [Infographic]

Hubspot

If there's one thing we know about inspiration, it's that it's not very good at giving advance notice of anything. It crops up at the most inopportune time -- like when you're without a pen or a device to otherwise record a brilliant idea.

8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way.

YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know

Hubspot

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare.

How to Convince Your Boss: 7 Steps to Getting Budget Approval

SnapApp

Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. .

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Why You Don’t Really Need to Break Down Your Data Silos

Leadspace

Data Silos have become the “s-word” of B2B marketing for two reasons. First and foremost, because they’re a genuine problem.

Short workouts count too

Heinz Marketing

We set aggressive goals for ourselves, which is great. But too often we consider these as all or nothing. For example: You set a goal to run a marathon. Awesome. But getting out and running a couple miles is better than nothing. You have a full page of circuit training to accomplish. Does that intimidate you into doing nothing? Or do you at least get some of it done today? Your training plan says to run six miles today, but you’re tired at the end of the day.

11 Things CMOs Wish All Marketers Knew

Kapost

As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy

B2B 84

Are Things Changing in the World of Demand Generation?

Vidyard

Welcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen. We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape. During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of a chump it drives pretty good results, but nothing amazing. In the hands of a superhero-esque power user it drives results – huge results.

Case 56

Artificial Intelligence in the Digital Age: Optimizing Your AI Strategy

EMagine B2B Blog

It is no surprise that technology is evolving at a high-speed rate – welcome to the digital age! For most of us, our day begins with making immediate contact with our tech devices.

Aging 52

Marketing Automation Interview Questions (Use-case based)

Marketing Converts

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In the hands of a chump it drives pretty good results, but nothing amazing. In the hands of a superhero-esque power user it drives results – huge results.

Case 52

Here Are the Top Marketing Design Trends for 2018 [Infographic]

Hubspot

Shutterstock -- a familiar name to many creative professionals -- released its 2018 Creative Trends Report today, shedding light on the design trends marketers need to know about this year.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Dirty databases aren’t the problem

LeanData

Key Takeaways. On average, corporate data grows 40% a year, but 20% of each database is dirty. Each dirty record costs your business $100 and promotes a terrible buying experience. Your dirty database isn’t the problem. The trick is working around it with the right tools. What if I told you it wasn’t about cleaning your dirty database—but about living with your dirty database? Hang on.

Mail 40

How I prevented a million car accidents. (Well, maybe.)

Ingage

Photo by Jacob Ufkes on Unsplash. I learned about empathy at 80 miles an hour, on a highway between Columbus and Cincinnati back in 2010. I had hitched a ride with one of our sales guys and he'd teed up an endless series of conference calls for the trip.

Dirty databases aren’t the problem

LeanData

Key Takeaways. On average, corporate data grows 40% a year, but 20% of each database is dirty. Each dirty record costs your business $100 and promotes a terrible buying experience. Your dirty database isn’t the problem. The trick is working around it with the right tools. What if I told you it wasn’t about cleaning your dirty database—but about living with your dirty database? Hang on.

Mail 40

#OneTeam: The Terminus Account-Based Marketing Story

Terminus

“Shot of tequila? Shot of tequila.” ” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila needs to get involved.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.