KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

Marketing Report 251

Marketing Report CMO Marketing Analytics 251

Vision Edge Marketing

SEPTEMBER 20, 2022

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

Process 243

Process Business Marketing & Strategy Marketing 243

Zoominfo

SEPTEMBER 20, 2022

In an economy driven by rapid growth and rapid change, companies that sit still are falling behind. For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo B2B Sales B2B Marketing 130

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world? The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 121

Social Media Ethics Content Trends 121

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

Paid Search Agency 119

Paid Search Agency Marketing & Strategy Marketing Automation Services Marketing 119

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up.

Work Management 116

Work Management Marketing Management Marketing Automation Services Advertising Agencies 116

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? In this blog post, we dive into the what and whys of email campaign checklists, the six phases to sending the perfect email, and 29 of the most common (and critical) checkpoints—all in one place.

Planning 102

Planning Email Marketing CAN-SPAM Deliverability 102

Oktopost

SEPTEMBER 20, 2022

LinkedIn has a more specialized audience than social media platforms like Twitter and Facebook, which makes it an ideal channel for B2B marketers. In fact, 40% of B2B marketers agree that LinkedIn is the best platform when it comes to generating high-quality leads. While the base Sales Navigator platform offers more than enough functionality for small teams, Sales Navigator Enterprise is a more robust choice for larger organizations.

Linkedin 96

Linkedin Top of Funnel B2B Sales B2B Marketing 96

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Exciting Dreamforce ’22 announcements What is Dream Quest? 1. Power data like never before with Salesforce Customer Data Platform, powered by Genie 2. Accelerate efficiency and reliability with Salesforce automation 3. Discover how Slack and Salesforce powers the future of work 4. Make an impact on sustainability with Salesforce 5. Walk down memory lane with throwback Trailhead badges How to get started with Dream Quest.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Automation Marketing Management 98

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

TrustRadius Marketing

SEPTEMBER 20, 2022

Do you know what you will never get back? Your time; it’s a precious resource that you need to delegate wisely. If you properly manage your work hours then your free time can receive the value it deserves for a perfect work-life balance. Time tracking tools can offer the control to manage your time and bill clients for the exact hours you give them.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Marketing Management 98

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Salesforce Genie is the real-time platform for customer magic. By harmonizing data that’s updated every millisecond, it enables your teams to meet your customers right where they are, like never before. Have you ever called a support line and spent unnecessary time talking the agent through your purchase history to get the right level of support? Or how about browsing through an ecommerce site, expecting to see those pants you’ve been looking at for weeks, but instead you need to dig around for

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 98

Inbox Insight

SEPTEMBER 20, 2022

Organizations with aligned Sales and Marketing teams generate more than 200% revenue growth from marketing tactics, experience 24% faster growth in revenue, and are over two-thirds (67%) more effective at closing deals ( MarTech Alliance ). When the two teams unite, it is clear that great things can be achieved – making way for a highly-converting lead generation strategy.

B2B Sales 97

B2B Sales B2B Marketing Planning B2B 97

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Like most companies, Salesforce has data in many places. Our core data, such as accounts, contacts, leads and opportunities, lives within our customer relationship management ( CRM ) system. But customers interact with our brand in more ways than that. They respond to marketing campaigns, attend our events, learn new skills on Trailhead , watch content on Salesforce+ , and engage with our customer support teams.

Enterprise Management 98

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 98

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Search Engine Journal

SEPTEMBER 20, 2022

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal.

Link Building 96

Link Building PR Ad Building Blogger 96

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

You want to earn your customers’ trust, now more than ever. But delivering out-of-this-world experiences, at scale, in real time, across your whole organization isn’t exactly easy. In short, you need customer magic. Enter Genie the Rabbit, the newest Salesforce character. Genie the Rabbit represents Genie the product , bringing real-time agility, speed, and near-infinite data to every customer interaction.

Ideal Customer Profiles 98

Ideal Customer Profiles Interactive Marketing CRM Paid Search Agency 98

Stevens & Tate

SEPTEMBER 20, 2022

GDPR (General Data Protection Regulation) is legislation that went into effect in May of 2018 which gives you as an individual more rights and protection over your personal data. Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge.

Privacy Policies 94

Privacy Policies Marketing Analytics Tools CMS Development Privacy 94

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Which credentials and certifications are relevant for the job? Embarking on your developer career journey. Salesforce helps more than 150,000 customers in every industry connect with their customers.

Work Management 95

Work Management Enterprise Management Marketing Management Paid Search Agency 95

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Search Engine Journal

SEPTEMBER 20, 2022

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal.

Analysis 93

Analysis SEO 93

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be as strong and as sturdy as possible. But what do you base your decisions on? How can you be confident you’re making the right selections for your business? There are a few key factors to keep in mind as you navigate the decision process.

Digital Asset Management 89

Digital Asset Management Work Management Marketing Management Ad Building 89

Search Engine Journal

SEPTEMBER 20, 2022

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Google 92

Google Product SEO 92

Porch Group Media

SEPTEMBER 20, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space.

Privacy 88

Privacy Paid Search Agency Marketing & Strategy First-Mover Advantage 88

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Search Engine Journal

SEPTEMBER 20, 2022

Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare. The post Google: 5 Ways To Prepare For Site Closure appeared first on Search Engine Journal.

Google 91

Google Marketing Websites SEO 91

Content Marketing Institute

SEPTEMBER 20, 2022

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof.

Marketing & Strategy 87

Marketing & Strategy Content Content Marketing Tactics 87

Search Engine Journal

SEPTEMBER 20, 2022

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

Google 87

Google Ads Process Design 87

Buffer

SEPTEMBER 20, 2022

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week. It’s officially Build Week at Buffer! 🛠️🚧 We’re taking this week to step away from our normal duties and work together on new ideas.

Features 86

Features Ad Building Advertising Channels Analytics 86

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Search Engine Journal

SEPTEMBER 20, 2022

WordPress announced that it is dropping security updates for versions 3.7 - 4.0 beginning on December 1, 2022. The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal.

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Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022 goes, they are split down the middle. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future.

Planning 79

Planning Personalization Marketing Network Marketing 79

MarketMuse

SEPTEMBER 20, 2022

Here's three ways of uncovering some quick wins, looking at ranking topics in terms of authority, traffic, and potential.

Traffic 97

Traffic Product 97