Tue.Sep 20, 2022

Why Business Transformation Must Start with Process, not Technology

Vision Edge Marketing

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

Understanding Google Analytics Bot and Spider Filtering

Webbiquity

Guest post by Tony Ademi. Pretty much everyone involved in digital marketing knows that bots account for a lot of Internet traffic. But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data.

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Report: Marketing Data Usage Expected to Rise Over the Next Three Years

KoMarketing Associates

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept.

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38 Digital Marketing Trends You Can’t Ignore in 2022

Single Grain

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be?

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How to Analyze the Performance of Your Digital Media

Marketing Insider Group

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online.

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Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

Content Marketing Institute

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof. Continue reading → Company News

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape , Jay has gone deep with his own ecosystem tech landscape.

We Took a Week Off to Build Features That Weren’t on Our Roadmap

Buffer Marketing

A few weeks back we did something a little different. Everyone across the company dropped their work, canceled all meetings, and spent a week working on projects that weren’t on our roadmap. We called it Build Week. It’s officially Build Week at Buffer!

What Are My Quickest Wins?

MarketMuse

Here's three ways of uncovering some quick wins, looking at ranking topics in terms of authority, traffic, and potential. Product

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

14 best shopping apps of 2022

Sprout Social

People love shopping on their phones. In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025.

AdWords Marketing in 2023: What You Need to Know

Visitor Queue

Google Adwords will continue to be an essential part of marketing well into 2023 and beyond. With the top 3 search results getting 54% of clicks, it’s easy to see how important it is to be among them. But, Google Adwords is constantly changing.

Yoast SEO 19.7 Causes Fatal Error & Crashes Websites via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins. The post Yoast SEO 19.7 Causes Fatal Error & Crashes Websites appeared first on Search Engine Journal. News WordPress

Let’s talk ABM: 7 tips for your journey to ABM

Strategic-IC

The journey to ABM is not always an easy one. It comes with its hurdles: flat tyres, potholes, and you may even stall a few times along the way. But the key to success lies in the preparation. Laying out your route, knowing your destination, filling up the tank, etc.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. So, what does plagiarism look like in today’s world?

6 B2B Inbound Marketing Mistakes and How to Avoid Them

Benchmark Email

Whether it’s indiscriminate advertising or cold calls, the B2B buyer’s benumbed senses are experts at shutting down the noise created by traditional outbound marketing practices. Today, the internet offers B2B buyers a wealth of information on topics they want to explore.

How to Optimize Your Company’s LinkedIn Page

Visitor Queue

LinkedIn is one of the most powerful tools that B2B companies can use. Whether you plan to use LinkedIn to advertise, social sell, or gain brand recognition, LinkedIn can be an amazing asset. But, it all starts with an optimized company LinkedIn page.

What Is Salesforce Genie?

Salesforce

Salesforce Genie is the real-time platform for customer magic. By harmonizing data that’s updated every millisecond, it enables your teams to meet your customers right where they are, like never before.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Search Engine Journal

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal. Ecommerce SEO

How Salesforce Uses Marketing Cloud Genie To Deliver Customer Magic

Salesforce

Like most companies, Salesforce has data in many places. Our core data, such as accounts, contacts, leads and opportunities, lives within our customer relationship management ( CRM ) system. But customers interact with our brand in more ways than that.

Google September 2022 Product Review Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out. The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal. News SEO

Behind the Creation of Genie the Rabbit — The Newest Salesforce Character

Salesforce

You want to earn your customers’ trust, now more than ever. But delivering out-of-this-world experiences, at scale, in real time, across your whole organization isn’t exactly easy. In short, you need customer magic. Enter Genie the Rabbit, the newest Salesforce character.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

YouTube Is Monetizing Shorts With 45% Revenue Split via @sejournal, @MattGSouthern

Search Engine Journal

YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. The post YouTube Is Monetizing Shorts With 45% Revenue Split appeared first on Search Engine Journal. News YouTube

[Podcast] The Impact of Apple Privacy Changes on Digital Marketing

V12 Data

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

How To Use HARO For Link Building And PR via @sejournal, @ronlieback

Search Engine Journal

Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool. The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal. Digital Strategy Link Building

Apple’s iPhone 14 Launch Focuses on Customer Retention

Sharpspring

The iPhone’s new features include the Always-On display, the first-ever 48MP camera on iPhone, Crash Detection, Emergency SOS via satellite, and an innovative new way to receive notifications and activities with the Dynamic Island. Sound impressive? It is!

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

WordPress Drops Security Support for Older Installations via @sejournal, @martinibuster

Search Engine Journal

WordPress announced that it is dropping security updates for versions 3.7 - 4.0 beginning on December 1, 2022. The post WordPress Drops Security Support for Older Installations appeared first on Search Engine Journal. News WordPress

Moving from fire response to fire prevention

Seismic

One of the biggest challenges we face as enablement practitioners at high-growth, scaling organizations is trying to build a strategic function while also putting out the little “fires” that pop up around us.

Competitive Analysis: A Comprehensive 9-Step Guide via @sejournal, @JoelMesherghi

Search Engine Journal

Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at. The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal. SEO SEO Strategy