chiefmartech

NOVEMBER 3, 2024

Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers?

API 80

API Case Studies Marketing Report Creativity 80

Optinmonster

NOVEMBER 3, 2024

How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, expected to contribute US$16 trillion to the world economy by 2034, according to Statista. With a lot of competition, and a large potential market, it’s essential to find effective ways to reach new customers, retain existing ones, and make your business stand out.

Email Marketing 75

Email Marketing Planning Work Management Marketing Management 75

B2B Marketing Directions

NOVEMBER 3, 2024

Last month, Content Marketing Institute and MarketingProfs released selected findings from their 15th annual content marketing survey. This survey was conducted between June 25 and August 16, 2024, and generated 980 responses from B2B marketers located (mostly) in North America. The annual CMI/MarketingProfs survey has been one of my go-to resources for more than a decade.

Content Marketing 73

Content Marketing Paid Search Agency Gartner Content 73

The Lead Agency

NOVEMBER 3, 2024

Another year, and the obligatory B2B marketing trends 2025 blog is pencilled into the content calendar at every marketing agency across the world. We love them; they’re a great tool, but let’s face it: 20 per cent (maybe) have truly insightful, useful insights, and the rest are replicas of those good ones. We all have [.

Trends 62

Trends B2B Marketing Advertising Agencies Paid Search Agency 62

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Bannersnack

NOVEMBER 3, 2024

5 minutes read LinkedIn bidding strategies are essential for reaching your target audience effectively and managing your advertising budget. In the competitive B2B advertising world, understanding LinkedIn advertising and manual bidding can significantly improve your campaign’s success while keeping costs down. According to DataReportal, 56% of the total LinkedIn ad audience is represented by men, with those aged 25-34 being over one-third of the ad viewers.

Linkedin 52

Linkedin Optimization Ads Campaigns 52

Outgrow

NOVEMBER 3, 2024

Discover Your Signature Scent The Pinrose Scent Finder quiz We’ve all been there – standing in front of endless perfume bottles, trying to figure out which one is “the one,” only to end up with a scent that doesn’t quite feel right. It’s a bit of a struggle, isn’t it? Well, Pinrose totally gets it. That’s why they came up with their Scent Finder Quiz – a super easy, fun way to find a fragrance that actually matches your vibe.

Paid Content 52

Paid Content Outgrow Interactive Marketing Template 52