Wed.Nov 10, 2021

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching. About the author.

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45% of Marketers Say Customer Data Platforms are ‘Exceeding’ Expectations

KoMarketing Associates

As marketers collect more data than ever before about their target audiences, new research indicates that they are finally seeing success with their customer data platforms (CDPs). Merkle recently published its “Customer Engagement Report,” and statistics showed that 45% of marketers claim their CDP is “exceeding” their expectations. Fifty-two percent claimed that it is at least “meeting” the expectations they had set.

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12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Your 3 Biggest Content Strategy Questions, Answered

Contently

Steve Jobs once said: “People don’t know what they want until you show it to them.” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out. Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.

More Trending

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LinkedIn Lets Freelancers Promote Their Services For Free via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn Service Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. The post LinkedIn Lets Freelancers Promote Their Services For Free appeared first on Search Engine Journal.

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12 Best Transactional Email Examples

SendX

Did you ever have experience with an abandoned cart email or an order confirmation in your inbox? Then you're already familiar with transactional emails. They are automatic emails sent when clients do a particular act: establishing a subscription, making a purchase, or changing the password. We've created a list of the 12 best transactional email examples to help you provide your customers with an exceptional experience.

Examples 195
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7 Things Content Marketers Told Us About Video [New Research]

Content Marketing Institute

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

Table of Contents. Introduction. The Numbers Are In Your Favor! Your Email Campaign Launchpad. Launch Your Email Campaign on Your Site. Launch Your Campaign on People’s Platforms. Launch With Your Existing List. Free Storage: How Dropbox Doubled Its User Base Quarterly. Mixing and Matching. About the author.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Giving feedback is critical. Here’s how marketers can do it right.

Sprout Social

In a given week, how many people do you coordinate with inside and outside your organization? Teammates, designers, vendors, influencers and creators—it all counts. Building partnerships and managing relationships are part and parcel of being a marketer. At some point, you’ll face a situation where you have to give someone feedback. There are times when it may seem like you’re walking a tightrope.

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7 Reasons Why an Email Outreach Campaign Fails

SendX

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI !

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How To Use Hashtags On Instagram: Everything You Need To Know via @sejournal, @kristileilani

Search Engine Journal

Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement. The post How To Use Hashtags On Instagram: Everything You Need To Know appeared first on Search Engine Journal.

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6 Strategies to Improve Your Bulk Email Campaign Performance

SendX

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Complete Guide To Product-Led Content Strategy (With Examples) via @sejournal, @gregjarboe

Search Engine Journal

What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples. The post A Complete Guide To Product-Led Content Strategy (With Examples) appeared first on Search Engine Journal.

Examples 128
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15 E-Commerce Email Marketing Examples to Boost Sales

SendX

Ecommerce email marketing examples Ecommerce email marketing examples. It is undeniable that email is integral to e-commerce success.

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YouTube Removes Dislike Counts On All Videos via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. The post YouTube Removes Dislike Counts On All Videos appeared first on Search Engine Journal.

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15 E-Commerce Email Marketing Examples to Boost Sales

SendX

Ecommerce email marketing examples Ecommerce email marketing examples. It is undeniable that email is integral to e-commerce success.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Pretty Big Deal: The 90 Percent Discount

Zoominfo

Bryan Tunick is a sales manager at ZoomInfo. But seven years ago, he was working at a start-up as the only salesperson. In this week’s episode, Bryan tells us about a deal gone wrong. And what he did to turn things around at the last second.

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The 2022 State of IT in APAC

SWZD

For the second year, SWZD has surveyed decision makers in APAC to enhance their 2022 State of IT report, offering forward looking, actionable data insights on IT budget and tech adoption plans in the region.

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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Eric Hanson, CMO of Fuze takes the hot seat. Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson. Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product &

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The Complete Guide to The Best States to Form an LLC

The Daily Egg

Choosing the right location to form your LLC is a crucial decision. This in-depth guide will help you determine the right state. The post The Complete Guide to The Best States to Form an LLC appeared first on The Daily Egg.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Analyze The Performance Of Your Multi-Domain SEO Program via @sejournal, @localseoguide

Search Engine Journal

Does having multiple domains help or hurt your SEO? Learn how to set your multiple domain program up for success. The post How To Analyze The Performance Of Your Multi-Domain SEO Program appeared first on Search Engine Journal.

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6 Easy Steps to Form a Corporation

The Daily Egg

Forming a legal entity for your business is an important decision. Many entrepreneurs and business partners choose to form a corporation because. The post 6 Easy Steps to Form a Corporation appeared first on The Daily Egg.

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25 Facts You Didn’t Know About Baidu via @sejournal, @JuliaEMcCoy

Search Engine Journal

Baidu controls most of China's search engine market, amounting to billions of searches per month. Here are 25 things you may not know about Baidu. The post 25 Facts You Didn’t Know About Baidu appeared first on Search Engine Journal.

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Here’s How To Get More People To Fill Out Your Email Survey

Benchmark Email

When it comes to email surveys, you have to tread lightly. About a third of survey recipients tend to leave them unfinished, and the majority will dump them in their trash folders if they contain the word “Survey” in the subject line. However, surveys are critical for remaining competitive. They’re a necessary component in understanding… The post Here’s How To Get More People To Fill Out Your Email Survey appeared first on Benchmark Email.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 PPC Strategies That No Longer Work & What To Replace Them With via @sejournal, @adzooma

Search Engine Journal

Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success. The post 3 PPC Strategies That No Longer Work & What To Replace Them With appeared first on Search Engine Journal.

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Market Research and Community: Two secret weapons of the most successful B2B tech marketers

SWZD

Modern B2B marketers are using two key resources to be successful - market research and community. Learn how it can give you a competitive advantage.

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5 Ways to Set Your Content Marketing Agency Relationship Up for Success

Content4Demand

You’ve probably heard stories about content agency relationships that didn’t go as planned. But there are many more stories about organizations who thrive as a result of expanding their bandwidth, tapping new expertise and focusing on big-picture strategy. If you’re not prepared to manage the relationship, it’s easy to assume that the agency wasn’t up to the task or that outsourcing was a bad idea.