Ignite
JANUARY 6, 2023
With each new year, we find it meaningful to reflect over the previous 12 months and the many milestones we’re so grateful for. There’s something valuable about understanding where we’ve been that better equips us for what’s to come. As Steve Jobs perhaps said best, “You can’t connect the dots looking forward; you can only connect them looking backward.”.
Search Engine Journal
JANUARY 6, 2023
It's not enough to simply create and publish content. Keep up with the industry by knowing the latest in best practices, expectations, and trends. The post 30 Content Marketing Statistics You Should Know appeared first on Search Engine Journal.
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The Daily Egg
JANUARY 6, 2023
For freelancers, agency owners, and full-time employees, managing multiple projects isn’t just a one-time thing—it’s a way of life. But juggling multiple. The post 6 Easy Steps to Manage Multiple Projects appeared first on The Daily Egg.
Search Engine Journal
JANUARY 6, 2023
There's a reason why AI tools are popular. This is what you need to know about using AI for SEO and content. The post AI For SEO: Can You Work Faster & Smarter? appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
JANUARY 6, 2023
ZenBusiness and Incfile give you the legal information to drive your business toward success. Each offers resources to support different types of. The post ZenBusiness vs. Incfile appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Stevens & Tate
JANUARY 6, 2023
No matter how big your business might be, whether it’s a small mom and pop store tucked away in a small town or a large corporation, advertising is an absolutely vital component of your success. If you do not invest in marketing your business, you’re unlikely to be able to spread any brand awareness. Not only will this make it difficult to grow your business, it will make it extremely difficult to keep it alive.
Search Engine Journal
JANUARY 6, 2023
This comprehensive guide teaches you what market intelligence is, how to collect data, and how to use it for your brand. The post Market Intelligence: What It Is & How To Use It appeared first on Search Engine Journal.
Martech
JANUARY 6, 2023
While evaluating a short list of CMO candidates, I noticed something interesting. On paper, each candidate had similar experiences and appeared to fit well. Yet, when we spoke to each, their narratives were completely different. While not shocking, what stood out was their approach to the role and perceived context of the market. Why such a stark difference?
Content Marketing Institute
JANUARY 6, 2023
Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JANUARY 6, 2023
AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Why we care. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.
SmartBug Media
JANUARY 6, 2023
Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. But its effectiveness has also contributed to an oversaturated channel used by the majority of e-commerce businesses. In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create un
BOP Design
JANUARY 6, 2023
What Is UX Design? The user experience or UX refers to how people feel when navigating a website, using a mobile app or otherwise interacting with a company’s digital products or services. UX design pulls from aspects of branding, design, sociology, psychology, and marketing. Good UX design asks the question: What visual solution/layout will provide a smooth and pleasant experience for my customers?
DivvyHQ
JANUARY 6, 2023
As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. But does it actually create quality content? Here's what you need to know about using content writing software to stay ahead of your competitors.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
B2B Marketing Exchange
JANUARY 6, 2023
So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape of the Demand Gen Report (DGR) team.
Outgrow
JANUARY 6, 2023
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Moe and here’s what we discussed about – 1. Using AI in marketing for enhancing advertising efforts in the upcoming years. 2. Role of GDPR in increasing data quality. 3.
Drew Neisser
JANUARY 6, 2023
The metaverse. Web3. Cryptocurrency. NFTs. These platforms may not be at top of mind for most B2B CMOs today, but maybe it’s time to start evaluating their potential. That’s why we invited futurist Shelly Palmer , CEO of The Palmer Group and co-founder of Metacademy , to speak at a CMO Huddles #BonusHuddle about the exciting possibilities of these community-building tools.
Convert
JANUARY 6, 2023
Interview with Samuel Hess. How does one become an expert CRO practitioner? Ask Samuel Hess and he’ll tell you it’s all about resilience, passion, and a willingness to learn. This is Samuel in a nutshell – an entrepreneur who has faced many challenges throughout his career but never stopped learning or pushing forward. He went from sleeping in an office for months on end to running 1500 tests for 45 online shops.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Porch Group Media
JANUARY 6, 2023
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. New Movers & Social Media Purchase Power. Luci: We want to talk a little bit about social media. This is where we saw some really interesting data.
Valasys
JANUARY 6, 2023
Humans are dependable on machines now more than ever. Taking this as an advantage, many organizations have developed technologies that would have left people awestruck five-ten years ago, today people are enthusiastically acceptive of these developments. Standing tall among these organizations is OpenAI , which has made crucial innovations with AI. One such innovation is ChatGPT -a platform that answers your questions conversationally.
SmarkLabs
JANUARY 6, 2023
Starting a new business can be a daunting task, especially when it comes to managing marketing and sales efforts. That’s where HubSpot comes in to help. As a powerful all-in-one platform for marketing, sales, and customer service, HubSpot helps businesses of all sizes grow. And for startups, HubSpot offers a special pricing program to help get your business off the ground.
Sana Commerce
JANUARY 6, 2023
Sana Commerce is excited to let you know a little more about the Sana Success Track , which we launched in November! This program is designed to help B2B e-commerce companies achieve their goals and drive success through Sana Commerce Cloud. Through the Sana Success Track , all SCC customers have the opportunity to set and track Key Performance Indicators (KPIs) that are specific to your e-commerce objectives.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmarkLabs
JANUARY 6, 2023
Effective lead follow-up is a critical part of the sales process, as it helps businesses connect with potential customers and turn them into paying clients. However, it’s not always easy to get it right. If you follow up too quickly, you may come across as pushy or desperate. On the other hand, if you wait too long, you risk losing the lead altogether.
Conversica
JANUARY 6, 2023
The post A Simple Template for Testing Your Revenue Digital Assistant’s Messaging appeared first on Conversica.
SmarkLabs
JANUARY 6, 2023
As a B2B marketer, it’s essential to track the effectiveness of your marketing campaigns in order to understand what’s working and what isn’t. One way to do this is by using UTM codes. UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website.
Valasys
JANUARY 6, 2023
It can be challenging to capture your audience’s attention when there are so many businesses and individuals publishing blogs on virtually every subject under the sun. But if you consider yourself an authority on a specific topic, whether it be MarTech or real estate, you might be in a good position to start an online magazine business. . A digital publication on a particular topic or interest called an online magazine can make money and offer substantial archival content.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SmarkLabs
JANUARY 6, 2023
As a business owner or marketer, you know the importance of having a solid marketing strategy in place to drive growth and success. However, it can be challenging to immediately switch from a reactive or ad hoc approach to a more strategic approach. Instead, consider focusing on making your marketing function more “operational,” which can bring significant benefits.
CoSchedule
JANUARY 6, 2023
Tame the chaos of launching a new product with a product launch calendar. Organize your marketing efforts to build awareness for your product and watch revenue skyrocket. What Is A Product Launch? A product launch is a company’s coordinated effort to debut a new product on the market. The goal of a product launch is to make a product available to customers and build profit.
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