Fri.Apr 16, 2021

Outstanding Branding: How The Right Brand Can Set Your Business Apart

Altitude Branding

Strong branding is at the center of every successful business. When you see the Apple logo, you know exactly who they are and what they do. That’s because they’ve built an iconic brand of simple, safe, and minimal design.

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The Email Marketing Checklist: 30 Things For Every Successful Campaign


While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online.


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What the Best Mentors Do


“Focus on the ‘platinum rule,’ treat others as they want to be treated.” ” “Seek to understand before being understood.” ” “Separate the signal from the noise.” ” “Focus on what you can control and let go of the rest.”

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12 Examples of High-Converting Email Forms That Work Great for Ecommerce Stores


You've heard it several times, or you're just hearing it for the first time, email marketing remains one of the best options for boosting your ecommerce business.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Delivering Episode 40: Jen Capstraw on Women in (and of) Email


In this episode of Delivering, host Jason Rodriguez talks to longtime email marketers Jen Capstraw about her road to founding Women of Email, the struggles and opportunities of women in email, and how we can all work together to support women in the wider email industry and community. Episode Links.

More Trending

20+ SEO Experiments To Get More Organic Traffic


Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.

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What are the Makings of a High-Quality Link?


What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts

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Content Examples We Loved This Week (They’re Not All Fungi and Games)

Content Marketing Institute

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow.

Apple’s iOS 14.5 privacy update shouldn’t leave you panicking, here’s why


Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising).

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Add Mailchimp to Weebly: 2 Easy Methods


Do you want to add Mailchimp to your Weebly website? By integrating Mailchimp, you can send automated email marketing campaigns to subscribers or users on your site. Mailchimp doesn’t offer a direct integration link for Weebly sites, but there’s an easy way to work around this.

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Hiring, Retaining and Engaging Employees in the Virtual World


Recently, MatchCraft’s CEO, Sandy Lohr, joined SIINDA’s Kimberli J. Lewis on the Voice of America - Leadership Beyond Borders podcast to talk about how MatchCraft hires, engages & retains remote employees and what SMBs can do to find and retain talent in this new virtual work world. Read More.

Prepare For the Post-COVID Marketing with These 5 Trends

Pam Didner

Facebook. Twitter. LinkedIn. By now, most of us feel that 2021 is the same old same old. We are still wearing our masks and working from home. International travel is still a pain with different testing and quarantine rules.

Gated vs. Ungated Content: How to Choose the Right Content Type

SmartBug Media

Just like the chicken or the egg argument, there is an age-old debate among marketers about whether to gate or not gate content. When you spend time, effort, and money creating something, you want to be sure you will see the ROI from that investment.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Does Content Syndication Have a Place in B2B Marketing?


For some reason, many B2B companies have either struggled to grasp content syndication or flat-out ignored it. If you’re a B2B marketer and shy away from content syndication strategy , you’re missing out on a huge opportunity. . Content Syndication Works for Both B2B and B2C Marketing.

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Experts Share Their Tips As Google’s Insights Page Rolls Out Globally via @sejournal, @hoffman8

Search Engine Journal

Google's Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it. The post Experts Share Their Tips As Google’s Insights Page Rolls Out Globally appeared first on Search Engine Journal. News Paid Search

Best Strategies to Turn Data into Actionable Insights


Sitting on a huge pile of data, but don’t know what to do with it? The right use of data is important for B2B companies to develop a foolproof go-to-market plan.

Google’s Product Review Update & More Digital Marketing News via @sejournal, @shepzirnheld

Search Engine Journal

In this episode, Google's algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads. The post Google’s Product Review Update & More Digital Marketing News appeared first on Search Engine Journal.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

B2B Programmatic Advertising: The New Driver of Success

The CSI Group

B2B Advertising

5 Top Crawl Stats Insights in Google Search Console via @sejournal, @TomekRudzki

Search Engine Journal

Crawl stats is a powerful report within Google Search Console, though it's not accessible from within the main interface. Here's how to find it. The post 5 Top Crawl Stats Insights in Google Search Console appeared first on Search Engine Journal.

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How the Wayfair Sales Tax Decision Affects You & The Print Industry


Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts).

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Countries with Slow Internet Can Affect Core Web Vitals Scores via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller discusses Core Web Vitals calculations for sites with users from slow Internet countries The post Countries with Slow Internet Can Affect Core Web Vitals Scores appeared first on Search Engine Journal. News SEO

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Improving B2B Marketing Conversion Rates with SLAs


In go-to-market (GTM) motions, a key metric to measure and continuously improve upon is conversion. However, the definition of conversion is sometimes difficult to agree upon, as it very much differs based on the perspective of those personas involved in GTM strategies.

Scalable SEO: 20 Enterprise Experts Share Tips & Advice via @sejournal, @marktraphagen

Search Engine Journal

Discovering and implementing the efficiencies of scale is essential for Enterprise SEO. In this article, SEO professionals give insight on working at the enterprise level. The post Scalable SEO: 20 Enterprise Experts Share Tips & Advice appeared first on Search Engine Journal.

New Features, Bug Fixes, and the Best of Lucille Bluth


It’s Friday afternoon, and we know your weekend can’t possibly start without knowing the latest features and bug-fixes on nDash , right? Well, here you go… Content Communities (for brands) . nDash was created to help brands find writers with specific subject matter expertise.

How Keyword Match Types Work in 2021: Phrase match to Broad match

Data Cleaning/CRM Appending

Presently, we are living in the world of uncertainty, especially when it comes to businesses. Irrespective of the industry, size, and scope, every business has been hit by the pandemic and global lockdowns. This multifaceted blow has made marketing more critical and complex for the business.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.