Fri.May 29, 2020

Sales and Marketing Misalignment Trends in 2020 (And How to Solve Them)

LeadCrunch

Today, aligning sales and marketing is crucial. Despite the well-known consequences of siloed teams, getting sales and marketing on the same page amidst a global pandemic is easier said than done. With limited resources and a looming recession , misalignment between sales and marketing is all too common. Today, we’re breaking down three key sources of sales and marketing misalignment in 2020 — and how to bridge the gap. Marketers Want More Follow Up.

7 Benefits of Using B2B Martech Software During Lockdown

Valasys

The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy.

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Why Bridging the Gap Between Sales and Marketing Is More Important than Ever

BOP Design

With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing. Being that most employees are not physically working together anymore, there are no more impromptu conversations in the breakroom or informal discussions over office happy hour. In order for the gap between sales and marketing to be bridged, communication needs to be formal, regimented, and regular.

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10 Content Marketing KPIs to track in 2020

RockContent

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates. It also helps to build a positive and trustworthy image for your brand. But executing any plan is all about measuring and adjusting.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either. Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and those who want to help us build a sales team working from home. They have plenty of competition.

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More Trending

Why Email Should Be At the Heart of Your Marketing Mix

Litmus

It’s probably not surprising for us at Litmus to be talking about how important email is, but what we’re talking about here isn’t about marketing the way it’s always been done. Normally, email improvements and insights are used for email’s sake. There’s a thriving community of dedicated and passionate email marketers, but it’s been a niche topic within the marketing ecosystem. In the past, marketing teams have worked in silos.

How to live blog on WordPress

RockContent

Can live blogging help with your company’s Digital Marketing strategy and ensure you reach customers with relevant content at the most appropriate time? We have seen, in the most recent years, plenty of action unfold in front of our eyes thanks to live coverage on platforms such as Twitter and Facebook. But what if it were possible to deliver that type of live content in your WordPress blog, helping your visitors keep up with what is important to them?

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5 Game-Changing Email Marketing Strategies to Follow in 2020

SmartBug Media

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email campaign. You launch the campaign. You monitor the performance and tweak the future campaign. What has changed over the years are the strategies you implement at every stage of the email marketing process.

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The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)

DivvyHQ

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

LinkedIn Elevate Shutting Down ? Here?s the Best Alternative to Managing Your Employee Advocacy

Hootsuite

As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good news is when Elevate integrates into Pages, it will become free. The bad news is, it’s losing some functionality. Which has some looking at other solutions.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. It’s easy to say, harder to do – but we’ll walk you through what you need to get there, including aligning with your association’s overall priorities and overcoming common objectives.

Proof of platform: SaaS companies have a median of 15 integrations each ? app platforms have 500+

chiefmartech

As Forrest Gump might say, “Platform is as platform does.” ” Pandium , a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week. They examined integrations, public APIs, and “app centers” offered by the 1,000 fastest growing SaaS companies from 2019. Their analysis provides empirical evidence for two truths: Nearly every SaaS company now integrates with other SaaS companies in the cloud.

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Delivering Episode 21: Measuring Emails With Litmus

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst

Search Engine Journal

The COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Here's why you should keep creating content now and beyond. The post 6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst appeared first on Search Engine Journal. Content Marketing

How Most B2B Brands Are Shifting Towards A Education-Led Marketing Strategy In This New (ab) Normal

Unbound B2B

Introduction. The B2B market is highly digital with available data showing that 70% of professional buyers begin their buying journey online. They search for knowledge and information to guide their purchase decisions. To attract such buyers, B2B companies must embrace educational-led marketing strategy. Statistics show that educational-led marketing is the second most common strategy that 77% of B2B marketers use to nurture leads. Source: Content Marketing Institute.

The Importance of a Social Media Strategy for K12 Schools

BenchmarkONE

Did you know that 54 percent of social browsers use social media to research products ? Social media is slowly becoming a reliable go-to for more than just entertainment. It’s where brands and consumers can find one another. And given that people are so engaged on social platforms, social is a great channel to capture attention and build advocacy. But the marketing and branding benefits social media offers aren’t just exclusive to companies and products.

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading → The post Bounce Back? What You Should Prepare For Now [The Weekly Wrap] appeared first on Content Marketing Institute. Company News

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.

RebelMouse

In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

How to Run a Successful Grassroots Marketing Campaign [+ Examples]

Hubspot

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task. However, grassroots marketing can actually be cost-effective and achievable for any brand.

4 Ways to Keep Your Mind Sharp In (and Out of) Quarantine

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. While states’ stay-at-home orders are having some tremendous effects on flattening the curve of covid-19 infections, being home 24/7 isn’t exactly idyllic. Still, this kind of stuff is saving lives; so if some physical distancing is what that costs, then I’m all for it. But it’s not that staying home (and away from others) is necessarily hard , it’s that it’s boring. Day to day routines don’t change.

7 Best Zapier Integrations for Marketers

Visitor Queue

In today’s marketing world it is almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for. This is where Zapier comes in handy as they allow you to set up integrations with thousands of different […]. The post 7 Best Zapier Integrations for Marketers appeared first on Blog Visitor Queue. Marketing Automation marketing automation

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

?What?s a good conversion rate for my landing page?? [New AI-Backed Research]

Unbounce

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. . After all your optimization efforts, your landing pages now convert at 3.57%. But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there?

The 13 Best Email Template Builders for Any Budget

Hubspot

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch.

How to Create a Woocommerce Login Popup Form (Step by Step)

Optinmonster

Do you want a WooCommerece login popup to improve your users’ experience and reduce shopping cart abandonment? With a WooCommerce login popup, you can help users quickly log into their account with your WooCommerce store. That’s why, today, we’re going to show you how to quickly create a WooCommerce login popup for your online store. For this tutorial, we’ll be using 2 powerful tools: WPForms. OptinMonster.

It?s their B2B buying process, not yours.

Modern B2B

The post It’s their B2B buying process, not yours. appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Digital Marketing Lead Generation B2B Marketing B2B Sales Buyer Insights Buyer Journey Digital Advertising Marketing Leadership

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.