Fri.May 29, 2020

Sales and Marketing Misalignment Trends in 2020 (And How to Solve Them)


Today, aligning sales and marketing is crucial. Despite the well-known consequences of siloed teams, getting sales and marketing on the same page amidst a global pandemic is easier said than done.

7 Benefits of Using B2B Martech Software During Lockdown


The B2B marketing landscape has evolved in recent years to be completely digitized. As the world is in the grip of a pandemic, there have never been better reasons to use reliable B2B Martech software than the current lockdown period to drive innovation and support B2B business strategy.

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Why Bridging the Gap Between Sales and Marketing Is More Important than Ever

BOP Design

With COVID-19 and remote workplaces becoming the new reality for the new future, it is more important than ever that there is direct and open communication between sales and marketing.

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10 Content Marketing KPIs to track in 2020


Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. This method allows for low-cost, highly engaging media focused on attracting more leads with higher conversion rates.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

FIR B2B #136: The Best and Worst COVID-Related PR Pitches


Is your inbox overflowing with a virus? Sadly, it isn’t ordinary phishing or malware, but all COVID, all the time, with pitches and experts offered from all walks of life. It isn’t just the infosec vendors either.

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More Trending

Why Email Should Be At the Heart of Your Marketing Mix


It’s probably not surprising for us at Litmus to be talking about how important email is, but what we’re talking about here isn’t about marketing the way it’s always been done. Normally, email improvements and insights are used for email’s sake.

How to live blog on WordPress


Can live blogging help with your company’s Digital Marketing strategy and ensure you reach customers with relevant content at the most appropriate time?

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The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)


It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

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Proof of platform: SaaS companies have a median of 15 integrations each ? app platforms have 500+


As Forrest Gump might say, “Platform is as platform does.” ” Pandium , a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Delivering Episode 21: Measuring Emails With Litmus


In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus.

5 Inspiring Elevator Pitch Examples for Entrepreneurs


There’s nothing quite as exciting — or terrifying! — as starting your own business. With so many unknowns ahead of you, one area that is worth your focus and attention is your elevator pitch as an entrepreneur.

How Most B2B Brands Are Shifting Towards A Education-Led Marketing Strategy In This New (ab) Normal

Unbound B2B

Introduction. The B2B market is highly digital with available data showing that 70% of professional buyers begin their buying journey online. They search for knowledge and information to guide their purchase decisions.

5 Game-Changing Email Marketing Strategies to Follow in 2020

SmartBug Media

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email campaign. You launch the campaign.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The Importance of a Social Media Strategy for K12 Schools


Did you know that 54 percent of social browsers use social media to research products ? Social media is slowly becoming a reliable go-to for more than just entertainment. It’s where brands and consumers can find one another.

How to Run a Successful Grassroots Marketing Campaign [+ Examples]


When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.

Bounce Back? Nope. What You Should Prepare For Now [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders an economic bounce back (and what you should be doing now), talks with an “unapologetic marketing truth teller,” and more. Continue reading → The post Bounce Back? What You Should Prepare For Now [The Weekly Wrap] appeared first on Content Marketing Institute.

4 Ways to Keep Your Mind Sharp In (and Out of) Quarantine

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. While states’ stay-at-home orders are having some tremendous effects on flattening the curve of covid-19 infections, being home 24/7 isn’t exactly idyllic.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

7 Best Zapier Integrations for Marketers

Visitor Queue

In today’s marketing world it is almost impossible to get by without integrating and automating your workflow. Most software you use will have native integrations, but they don’t always integrate with the software you hope for.

?What?s a good conversion rate for my landing page?? [New AI-Backed Research]


Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. .

The 13 Best Email Template Builders for Any Budget


Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution.

6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst

Search Engine Journal

The COVID-19 pandemic shouldn’t bring every marketing effort in your company to a halt. Here's why you should keep creating content now and beyond. The post 6 Reasons to Keep Creating Content During COVID-19 via @Manish_Analyst appeared first on Search Engine Journal. Content Marketing

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Create a Woocommerce Login Popup Form (Step by Step)


Do you want a WooCommerece login popup to improve your users’ experience and reduce shopping cart abandonment? With a WooCommerce login popup, you can help users quickly log into their account with your WooCommerce store.

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)


It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

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RebelMouse Outperforms Every Other CMS. Here’s the Data to Prove It.


In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.

The Most Common Content Marketing Mistakes Rookies Make (And How to Avoid Them)


It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.