KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. Dun and Bradstreet recently published its ninth annual “B2B Sales and Marketing Data Report,” and statistics suggested that the majority of marketing, sales, and data leaders (64%) say their organization is now using an account-based strat

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Influitive

JANUARY 11, 2023

Today’s audiences are increasingly indifferent to what we marketers have to say. Yes, our blogs, ebooks, and webinars contain valuable information (and hopefully this post is an example of this), but everybody else is also putting out valuable information. So when everything starts looking the same, it just becomes to harder to stand out. Not only […].

Webinar Metrics 130

Webinar Metrics Examples Marketing 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JANUARY 11, 2023

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.

Tools 142

Tools 142

Search Engine Journal

JANUARY 11, 2023

AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right Now appeared first on Search Engine Journal.

SEO 124

SEO Optimization 124

The Daily Egg

JANUARY 11, 2023

Effective sprint planning is crucial for agile project management and scrum frameworks. It aligns project managers and team members as they determine. The post 10 Examples of Sprint Planning Templates appeared first on The Daily Egg.

Template 120

Template Examples Effectiveness 120

Search Engine Journal

JANUARY 11, 2023

Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing Funnel? appeared first on Search Engine Journal.

Top of Funnel 120

Top of Funnel Marketing Funnels Content Marketing Content 120

33Across

JANUARY 11, 2023

Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs -- such as cookieless matches rates, increasing privacy regulations, and. The post BidSwitch Supply-Side Spotlight: 33Across appeared first on 33Across.

Privacy 114

Privacy Media 114

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Engagio

JANUARY 11, 2023

Learn about Demandbase Fleet Insights and how D2 Labs gives you data-fueled visibility into the prospects most likely to purchase your offerings. The post How Fleet Insights Can Help You Grow Your Business appeared first on Demandbase.

DemandBase 114

DemandBase Business Purchase 114

The Daily Egg

JANUARY 11, 2023

Agile project management is a versatile methodology that can be applied to a wide range of project types, industries, and teams. Finding. The post 9 Examples of Agile Project Plan Templates appeared first on The Daily Egg.

Template 112

Template Examples 112

Search Engine Journal

JANUARY 11, 2023

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal.

Google 111

Google Product SEO 111

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? #AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JANUARY 11, 2023

This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Co

Enterprise Management 109

Enterprise Management Activities Advertising Agencies Work Management 109

Content Marketing Institute

JANUARY 11, 2023

When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.

Content 105

Content Brand Identity Branding Companies 105

Search Engine Journal

JANUARY 11, 2023

Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank Your Competitors In 2023 With AI appeared first on Search Engine Journal.

Best Practices 102

Best Practices Conversion Tools Content 102

Salesforce Marketing Cloud

JANUARY 11, 2023

1. Find your support system 2. Commit to the journey 3. Set up routines 4. Never give up on yourself Paying it forward. From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. There were times when I thought I’d never find a career and culture where I could be happy as my whole self, including openly sharing my bipolar diagnosis and experience.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

JANUARY 11, 2023

A while back, I wrote a blog post on how to do a webinar with HubSpot and GoToWebinar. I am a huge fan of GTW, and given its native integration with HubSpot, it is always my first choice for webinar technology. However, if budget is an issue, my recommendation would be Zoom Webinars. It’s pretty easy to set up and easy to use. Just follow the steps below!

Webinar Metrics 98

Webinar Metrics Hubspot Landing Pages Work Management 98

HG Data

JANUARY 11, 2023

In this step-by-step video, Alyssa Barker, Associate Product Marketing Manager, demonstrates how HG Insights’ Market Intelligence solution can help sales and marketing teams focus on the best competitor displacement opportunities. The post HG Use Case: Effective Competitor Displacement Campaigns appeared first on HG Insights.

Effectiveness 98

Effectiveness Campaigns Marketing Management Video Marketing 98

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Companies frequently use discounts to encourage customers to convert, yet for many brands, this shouldn’t be the first option.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Albert

JANUARY 11, 2023

We’ve been hearing about robots taking over humans’ jobs for decades in almost every professional specialty imaginable, including industrial factories, The post Our VP Product Reveals: 7 Critical Requirements for Machine-Advertiser Collaboration in 2023 appeared first on Albert.

Advertisements 98

Advertisements Advertising Product 98

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

JANUARY 11, 2023

Are you new to ABM (account-based marketing) but planning to deploy some ABM tactics in 2023? We have some inspiration for you today. Check out our latest article that provides 7 examples of effective content-based ABM campaigns from some of the nation's top companies. Let's go!

Account Based Marketing 94

Account Based Marketing ABM Campaigns Content 94

Sharpspring

JANUARY 11, 2023

As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed. 2022 gave marketers a run for their money as consumers tightened their belts and re-evaluated their spending. 2023 will likely see similar changes in spending habits as the use of apps t

Planning 94

Planning Content Marketing Paid Search Agency Webinar Metrics 94

Rev

JANUARY 11, 2023

You’re not alone. When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. But what if there was a better way? What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Search Engine Journal

JANUARY 11, 2023

Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To Get Started appeared first on Search Engine Journal.

Adsense 86

Adsense Youtube Video Marketing Social Media 86

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Automation 87

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Yet, in-person or virtual event participation is often a critical component of networking, building relationships, and offering value to prospects ahead of a sale. Now, imagine a world in which you can offer all interested participants a ride to your latest store opening or conference, and only pay for the ride if they actually attend.

Planning 81

Planning Business Validation Paid Search Agency 81

US Data Corporation

JANUARY 11, 2023

Voice search optimization is an increasingly important aspect of digital marketing, as more and more consumers are turning to voice assistants. The post Voice Search Optimization in Digital Marketing is Here – Are You Ready? appeared first on US Data Corporation. Voice Search Optimization in Digital Marketing is Here – Are You Ready? was first posted on January 11, 2023 at 9:46 pm.

Search Marketing 75

Search Marketing Optimization Marketing 75