Marketing Insider Group

AUGUST 30, 2017

Writing articles for the corporate blog is a pain sometimes. Especially, when you write posts on the similar topic every day. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. But even after these three steps, you can’t be sure that people will like it. In this post, […]. The post How to write the article people want to share appeared first on Marketing Insider Group.

Planning 217

Planning Creativity Social Media Marketing 217

Onalytica B2B

AUGUST 30, 2017

Here we are. Week two of our educational series around The Definitive Practical Guide to Influencer Relationship Management. Last week we covered the what and why and this week we’re going to help you get started and lay out your objectives. We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Marketing Insider Group

AUGUST 30, 2017

There’s nothing more frustrating than taking the time to build and implement a pop-up on your ecommerce store and not experiencing any opt-ins or conversions from your efforts. Before you ditch your pop-up strategy altogether though, it’s worth taking some time to figure out why they aren’t working for you—and there are a number of […]. The post 6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them) appeared first on Marketing Insider Group.

Opt-out 203

Opt-out eCommerce Opt-in Marketing & Strategy 203

Biznology

AUGUST 30, 2017

Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar. Or client work is hitting fast and furious, and you don’t have time to write a long-form post. The good news is that you don’t need to stress. You can still create quality, customer-focused blog content in two hours or less.

SME 174

SME Webinar Metrics Curation Copywriting 174

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 30, 2017

Small business owners face many challenges. One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. In order […]. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group.

Resources 178

Resources Marketing & Strategy Marketing Strategy Effectiveness 178

Influitive

AUGUST 30, 2017

We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh the things you’ll learn! The free swag! The takeaways that‘ll dazzle your coworkers back at the office! But then as the day rolls on, you’re inundated by countless boring slideshows, sales pitches galore, and booth workers who are a.

Conference 154

Conference Marketing 154

Customer Experience Matrix

AUGUST 30, 2017

1. I won't wear a tin foil hat or neon eyeglasses.well, maybe the glasses. 2. I will not present a dialog between a marketer and his new AI assistant, Worldwide Holistic Optimizer (WHO), which has unexpectedly replaced his old assistant, the Workflow Automation Tool (WAT). Computer: Hi Dave. Marketer: Who’s there? Computer: Yes I am. Marketer: You are what?

Marketing AI 120

Marketing AI Conference Automation Optimization 120

Adobe Experience Cloud Blog

AUGUST 30, 2017

For most marketers, the idea of strategically “going dark” on social media screams marketing faux pas. From irregular posting to unorganized content, a mismanaged marketing calendar is nothing but blatant disregard for best practices. And in today’s marketing industry, companies live and die based on the organizational quality of their content calendars.

Planning 134

Planning Paid Search Agency Social Media Marketing & Strategy 134

Vidyard

AUGUST 30, 2017

In the ever changing world of support, we know that creating high quality support is becoming harder than ever to execute. What’s the secret to success in this digital era? A truly outstanding customer experience—the kind that evokes heart-eyed emojis and maybe even a slow-clap. More and more businesses are waking up to this reality but are finding that it’s becoming harder to deliver.

Paid Search Agency 93

Paid Search Agency Video Marketing Customer Satisfaction FAQ 93

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Engagio

AUGUST 30, 2017

Account-based interactions are the tactics and activities orchestrated to engage a target account. Orchestrating interactions at an account through multiple digital channels and people in your organization is key to the success of Account Based Marketing (ABM). After all, you can’t go “account-based” simply by adopting a technology stack, running a campaign, or even changing just your marketing practices.

Planning 91

Planning Account Based Marketing ABM Top of Funnel 91

Kapost

AUGUST 30, 2017

No matter what type of business you run, you need an effective sales funnel. With such a funnel, you can strategize and devise better ways to guide your customers through. The post How to Build Successful Sales Funnels appeared first on Kapost Content Marketing Blog.

Top of Funnel 81

Top of Funnel Ad Building Marketing Funnels Effectiveness 81

Hubspot

AUGUST 30, 2017

Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square. Let's take a look at some of the last great ads of summer 2017: 10 of the Best Ads from August. 1) SafeAuto. Say hello to the world's worst voice assistant: a stylish wooden box named Fârnhäan.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ads Best Practices 74

SnapApp

AUGUST 30, 2017

What do you think of when you hear the phrase “engagement gap?”. . If you’re a marketer, the engagement gap might be the reality of your day-to-day work, trying to hustle to find smart ways to reach your audience, grab attention, and get them to take an action. Not easy in a market where consumers are bombarded by generic messages nonstop. . That’s why we were pumped to hear about Marketo’s report The State of Engagement , a deep dive into both marketer and consumer attitudes toward, and their

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Launch Marketing

AUGUST 30, 2017

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Not surprisingly, many of these tools are quite different from one another and serve vastly different purposes. Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content.

Planning 55

Planning Tools Work Management Marketing Management 55

Golden Spiral

AUGUST 30, 2017

B2B buyers have always needed trust, confidence, and validation in the pre-purchase process — but, increasingly, they are finding those things online.

Demand 59

Demand Marketing & Strategy Marketing Strategy B2B 59

Content Standard

AUGUST 30, 2017

Businesses are no strangers to friendly rivalry. From IT and your web development team, to sales and marketing, to HR and that person from the third floor who really likes giving hugs, we’ve largely become settled with the idea that within our places of work there might always be just a slight tension that pulls each department along to do better than before.

Copywriting 56

Copywriting Top of Funnel Content Marketing Paid Search Agency 56

SWZD

AUGUST 30, 2017

The solar eclipse brought the whole country to a stop. Millions of people walked out of their offices and stared — hopefully with NASA-approved glasses — at the sun. We got about 90 percent coverage where I live. That sounds like a lot, but it didn’t actually get dark. The shadows changed to crescents and the temperature dropped, but it remained daytime.

Demand Generation 48

Demand Generation Demand Generation Open Rate 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

KEO Marketing

AUGUST 30, 2017

In today’s post, we have packaged together three of our most popular blog posts that can help you learn ways to refresh your technology company’s digital marketing strategy. This bundle covers recent topics surrounding marketing a technology company, including content marketing, the questions you should be asking your business to business (B2B) technology marketing agency , and choosing the right digital marketing firm.

Paid Search Agency 48

Paid Search Agency Budget Programs Advertising Agencies Companies 48

The Freeman Company

AUGUST 30, 2017

Strategies you can use for your own events

Companies 40

Companies Branding Brand Identity Marketing Qualified Leads 40

Terminus

AUGUST 30, 2017

Account-based marketing (ABM) comes with some very welcome changes for sales development teams. It allows marketing and sales to speak the the same language — the language of accounts, not leads — and focus on the same goals. But those benefits also require sales to trust marketing, something they may be wary to do if marketing was previously sending them leads of questionable quality.

Account Based Marketing 22

Account Based Marketing B2B Sales Ideal Customer Profiles ABM 22

Contently

AUGUST 30, 2017

In a recent New York Times Magazine story , Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” Those who work in digital media know this madcap iteration all too well. In 2017 alone, MTV News, Vocativ, Sports Illustrated, the Huffington Post, Fox Sports, Vice, and Mic have all pivoted to video, leaning on the euphemism to explain why they’re firing teams of writers and editors.

Facebook 166

Facebook Video Marketing Branding Brand Identity 166

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

AUGUST 30, 2017

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors.

Copywriting 101

Copywriting Elasticity Paid Search Agency Creativity 101

Onalytica B2B

AUGUST 30, 2017

Lee Odden – CEO at TopRank Marketing – Digital Marketing Strategist, Author, & Speaker. Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. Location: Minneapolis, USA. Bio: As an agency CEO, Lee is active developing new marketing offerings, strategy and advancing thought leadership on content marketing, influencer marketing, social media mar

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Hubspot

AUGUST 30, 2017

Did you know that 50% of Instagram users follow a business , and 60% actually use Instagram to learn about a product or service? In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017. How's that for a potential audience for your business? Instagram is one of the fastest growing social networks out there -- and with good reason!

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Template Hubspot Network Marketing Social Networks 76