Sat.Mar 04, 2023

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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

We’re busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com ) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be the year the martech supernova collapses into a black hole… well, you might think of hedging that bet. The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated.

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10 Best Sales Intelligence Tools for Lead Generation

Visitor Queue

We all know that lead generation is a vital aspect of any company’s growth strategy. And, sales intelligence tools can be incredibly useful in this process. With the abundance of sales intelligence tools on the market, choosing the right one for your company can be overwhelming. That’s exactly why we put together this list of […] The post 10 Best Sales Intelligence Tools for Lead Generation appeared first on Visitor Queue Blog | Identify Website Traffic.

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7 Sales Dashboard Examples Every Leader Needs

Salesforce Marketing Cloud

The data is always talking. It’s our job to listen. With the pandemic impacting countless industries, the story data tells keeps shifting. Is your sales pipeline generating enough leads? Tracking can help you figure out why. Are deals remaining open for too long? The numbers will tell you if it’s time to run a promotion. To keep afloat in these times, sales leaders need to have access to reliable data, and these sales management dashboards can help.

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Sheena’s App of the Week: Dropdeck

Heinz Marketing

By Sheena McKinney , Business Operations and Marketing Assistant at Heinz Marketing In any category of apps, there are just so darn many to choose from. It’s easier than ever to find reviews and comparisons with a simple search. And even more powerful with sites like G2. I heard about Dropdeck when watching a video from another app company who showed how you can quickly create “designed” slides, save it as a PDF and turn it into freebie, lead magnet.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Is CRM?

Salesforce Marketing Cloud

If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for your business to help it grow? What is CRM? CRM stands for Customer Relationship Management , and it’s a technology for managing and supporting customer relationships.

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