Marketing Insider Group

OCTOBER 4, 2018

The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 […]. The post 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights appeared first on Marketing Insider Group.

Interactive Marketing 213

Interactive Marketing Organization Marketing & Strategy Marketing 213

Influitive

OCTOBER 4, 2018

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

Class 165

Class Ad Building Organization Design 165

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

KoMarketing Associates

OCTOBER 4, 2018

Marketers have a large amount of location data at their fingertips, but what do they do with all of it? According to the “2018 Location-Based Marketing Report” conducted by Lawless Research and Factual, marketers that implement their data into their strategies see more success when it comes to achieving their primary objectives. To learn more about how marketers are leveraging location data and why they are doing so, we spoke to Brian Czarny, CMO of Factual, for more insight.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

OCTOBER 4, 2018

William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of what is possible.

SIC 139

SIC Personalization Content Marketing Content 139

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in. What is account-based marketing ?

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Conversica

OCTOBER 4, 2018

Sales is an exercise in communication. Although sales is often considered a skill that a person is either born with or not, there are key communication habits that individuals can develop in order to improve their sales acumen. Communication styles are important—one must be able to convey enthusiasm and have some level of persuasiveness that motivates potential buyers to take the necessary steps to become customers.

Marketing AI 108

Marketing AI Terms and Conditions Work Management Marketing Management 108

Engagio

OCTOBER 4, 2018

As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails being sent is skyrocketing, and the changes of connecting with decision makers is plummeting. Ask anyone on your executive team how many emails they get per day.

Salesforce.com 97

Salesforce.com Class Opinions Youtube 97

Only B2B

OCTOBER 4, 2018

8 Demand Generation Secrets No CEO Would List They have worked for decades in marketing and have nailed it. Yes, we are talking about CEOs who have tired themselves in. The post appeared first on ONLY B2B.

Demand Generation 96

Demand Generation Demand B2B Marketing Generation 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation, companies are less likely to realize the full potential of the software. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

JotForm

OCTOBER 4, 2018

Adam Werbach was the Sierra Club’s golden boy. He grew up in Los Angeles where, as a 7-year-old, he would check Smog reports before his morning T-ball practices. A morning habit fueled by an enormous love for the environment and a vision for a greener future. At the age of twenty-three, Wer.

Practices 84

Practices 84

SendGrid

OCTOBER 4, 2018

To help you exceed your end of year email goals, we’ve compiled our most actionable resources from this year to help you increase your engagement, fine-tune your email copy and design, and stay on top of ISP trends. The post Be an Email Superhero: 8 Ways to Beat Your 2018 Email Goals Right Now appeared first on SendGrid.

Trends 84

Trends Resources Design Practices 84

Hubspot

OCTOBER 4, 2018

Troubleshooting a HTTP 500 Internal Server Error is like solving a mystery. You don’t know what exactly happened or why it happened -- all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 Internal Server Error, let’s go over what it exactly means and its most common causes and solutions.

Software 81

Software Resources Marketing Websites Activities 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in. Contents 1. What Is Account-Based Marketing? 2. 7 Account-Based Marketing Tactics for B2B Organizations 2.1 Tailor Content Topics to Target Audience Needs 2.2 Slice and Dice Your Data 2.3 Separate Customer Testimonials into Tiers 2.4 Record

Account Based Marketing 65

Account Based Marketing Tactics Effectiveness Work Management 65

DrumUp

OCTOBER 4, 2018

Advancing your career isn’t easy for executives and high-level professionals. The importance of higher education is rising, and so is the number of people who obtain degrees every year. You could argue the value of cookie-cutter academia has diminished, and the race to differentiate is a lot more complicated than it used to be before.

Thought Leadership 76

Thought Leadership Differentiation Education Curation 76

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.

Digital Transformation 75

Digital Transformation Storytelling Paid Search Agency Advertising Agencies 75

MindFire

OCTOBER 4, 2018

Are you a small printer, frustrated by how hard it is these days to generate more leads and sales? We know your pain. Read more in PSDA about how we help you level the playing field, with easy-to-use solutions that… The post “Leveling the Playing Field for Small Printers” [PSDA.org] appeared first on MindFire Studio Blog.

Generation 73

Generation Leads Lead Marketing Qualified Leads 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

OCTOBER 4, 2018

The benefits of using influencer partnerships in your marketing strategy are many: It fosters trust with your target audience, builds brand awareness, and can generate engagement through a loyal audience network. Yet choosing figures to publicly represent your brand values and bring the right tone to their messaging is a nuanced evaluation process. It’s not as apparent as snagging the most well-known celebrity in your space.

Youtube 70

Youtube Advertising Agencies Social Media Video Marketing 70

Heinz Marketing

OCTOBER 4, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Weekly we feature a new B2B sales, marketing or business leader in our own “ How I Work ” series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 68

Work Management Marketing Management Advertising Agencies Impressions 68

Apollo

OCTOBER 4, 2018

Looking to build a more predictable pipeline ? Let us show you, step-by-step, how to set up an ABS strategy for your team. How Does an ABS Workflow Improve Targeting? Targeting, executing, and scoring ABS workflows can be very complex and intimidating. You need to show your reps which prospects to target, what kind of touches to send them, and how to score their behaviors.

Demand Generation 68

Demand Generation Demographics Work Management Contact Marketing 68

Bannersnack

OCTOBER 4, 2018

Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for. But not all ads are created equal, and thus not all of them can go viral (as advertisers say). […].

Viral Marketing 66

Viral Marketing Examples Branding Brand Identity 66

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

OCTOBER 4, 2018

You'll often hear someone, when speaking to a friend about work, say, "So, what's the company culture like?". In response, you might hear something along the lines of, "Really friendly people. Ping pong tables. Free pizza on Friday's.". Culture is a critical component of any organization. As the HubSpot Culture Code states , "Culture is to recruiting as product is to marketing.

Work Management 72

Work Management Paid Search Agency Marketing Management Loyalty 72

ClickDimensions

OCTOBER 4, 2018

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We hope you enjoy getting to know these individuals, and if you’re interested in being featured, send us an email at marketing@clickdimensions.com. Stephen Mangiulli. Customer Sales Manager, Protech Associates. 1.

Ideal Customer Profiles 65

Ideal Customer Profiles Customer Satisfaction Work Management Marketing Management 65

Hubspot

OCTOBER 4, 2018

When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? It's not exactly the first major PR crisis involving user privacy to happen -- not even the first in a while. Over the past two years alone, Facebook has been repeatedly weaponized by foreign actors in coordinated misinformation campaigns.

Facebook 69

Facebook Privacy Ad Exchange Social Networks 69

Act-On

OCTOBER 4, 2018

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Marketing Buyer Personas 115

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Brightedge

OCTOBER 4, 2018

In recent years there’s been a lot of discussion about personalized search and a personalized user experience on the web. A few years ago, search engines emphasized their efforts to create more personalized results on the SERP. Personalized search results attempted to connect the information you looked at before and how you interact with the […].

Google 63

Google Personalization SERP SEO 63

BenchmarkONE

OCTOBER 4, 2018

We’ve reached that epic sales time, that mother lode of money, the most wonderful (and stressful) time of the year — Q4, the last push to beat our sales expectations and enter a new year with gusto and confidence. For salespeople, it’s an especially challenging time, because clients and leads are so often equally busy that hearing out cold calls and responding to emails is the last thing they want to do.

Product 63

Product Cold Calling Work Management Planning 63

MarketMuse

OCTOBER 4, 2018

As content marketers, we often find ourselves caught in a discussion about user personas and Jobs to be Done (JTBD). Many parties vouch for one’s usefulness over the other. Maybe Carl thinks in-depth buyer personas are the best way to design for an outcome. Stacy feels a more innovative task analysis that goes beyond our current processes turns out best results.

Buyer Personas 58

Buyer Personas Analysis Design Process 58