Launch Marketing
NOVEMBER 16, 2022
Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” This is a challenging question to answer and it can feel like an extremely difficult decision for any B2B organization to make.
KoMarketing Associates
NOVEMBER 16, 2022
As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing. MoEngage and ClickZ recently partnered to publish the “Future of Marketing: Why Personalization Matters” report, and statistics indicated that most respondents (64.2%) are being challenged by a lack of budget and resources when it comes to personalization.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
NOVEMBER 16, 2022
Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event. Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective.
EveryoneSocial
NOVEMBER 16, 2022
I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. If you want to drive real growth through this social network, there are ultimately three main ways to do that: Employees Founders/Execs Company Page.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Leadspace
NOVEMBER 16, 2022
In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. Now let’s look at how to turn the profiles within your TAM into actionable segments to drive your business.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
NOVEMBER 16, 2022
As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.
Oktopost
NOVEMBER 16, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Quiet quitting has become a big buzzword and is certainly more than a social media hashtag. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned.
Search Engine Journal
NOVEMBER 16, 2022
Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure. The post Evidence of New Twitter Features Leaked By Security Researcher appeared first on Search Engine Journal.
Martech
NOVEMBER 16, 2022
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The Daily Egg
NOVEMBER 16, 2022
Although obtaining a domain name for your website is a relatively easy process, calculating just how much it will cost isn’t always. The post 6 Easy Steps to Calculate How Much A New Domain Name Costs appeared first on The Daily Egg.
Search Engine Journal
NOVEMBER 16, 2022
Google is making it easier for ecommerce stores to get their products showcased in the shopping tab in search results. The post Google Makes It Easier To Get Products In The Shopping Tab appeared first on Search Engine Journal.
Martech
NOVEMBER 16, 2022
G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.
Search Engine Journal
NOVEMBER 16, 2022
This guide to news SEO will equip you with a quick keyword research framework to win in Google's top stories. The post SEO For News: Complete Top Stories Keyword Research Guide appeared first on Search Engine Journal.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
NOVEMBER 16, 2022
Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.
Search Engine Journal
NOVEMBER 16, 2022
The more you know about your target audience, the more chances you have of meeting goals. Here's what you need to know to find them. The post What Is A Target Audience And How Do You Find It appeared first on Search Engine Journal.
ClearVoice
NOVEMBER 16, 2022
Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Sometimes, you even learn how successful marketers spend their free time. This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset.
Benchmark Email
NOVEMBER 16, 2022
Surging inflation and interest rate increases are making American consumers cautious about spending. According to JungleScout’s Consumer Trends Report, 55% of consumers admit that the current inflation has impacted their gifting and spending plans for this year. Such trends can spell trouble for brick-and-mortar stores and eCommerce sites alike.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClickDimensions
NOVEMBER 16, 2022
For B2B businesses, the pandemic acted as a catalyst speeding up slow-growing trends and forcing all businesses to adapt quickly or risk being left behind. For B2B sales and marketing teams this meant adjusting customer journeys to match the 100% digital-first requirements as in-person meetings, events and more became a thing of the past. . Even though the pandemic’s influence has lessened, changed buyer trends have remained and are beginning to evolve.
Search Engine Journal
NOVEMBER 16, 2022
Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business Shopping appeared first on Search Engine Journal.
Ahrefs
NOVEMBER 16, 2022
In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. Inbound marketing is a marketing strategy that aims to “pull customers in” with relevant and useful content.
Search Engine Journal
NOVEMBER 16, 2022
A continuously updated timeline of Elon Musk becoming the owner and CEO of Twitter, and the events that occur under his leadership. The post Elon Musk’s Twitter Takeover: A Timeline Of Events appeared first on Search Engine Journal.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ahrefs
NOVEMBER 16, 2022
Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well as in the Backlinks report.
SendGrid
NOVEMBER 16, 2022
Explore everything you need to know about trigger marketing, including what it is, typical events, best practices, and how to get started. The post What Is Trigger Marketing in Email? appeared first on SendGrid.
BenchmarkONE
NOVEMBER 16, 2022
Things are really tough in tech this quarter, and while the looming recession indicated that layoffs were imminent, it’s really starting to hit home as employees lose their jobs just weeks before the holiday season. We all saw the news and clatter on social media. Elon Musk took ownership of Twitter and promptly fired tons of employees, and he isn’t stopping there.
DivvyHQ
NOVEMBER 16, 2022
For most content teams, having a defined (and documented) content strategy is a powerful roadmap that guides your day-to-day operation. But when you start peeling back the layers of your strategy, you expose the need for a wide variety of guides — or templates — that come in handy at different points in your process. Today we'd like to share several of those templates that we've not only created and use, but battle-tested over the years.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Daily Egg
NOVEMBER 16, 2022
Customers are the lifeblood of any ecommerce business and they require a great shopping experience as much as a visitor to a. The post What Is Ecommerce Customer Experience All About? The Complete Guide appeared first on The Daily Egg.
Liveintent
NOVEMBER 16, 2022
We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. To us, being mentioned in this report by Gartner is like an acknowledgement of LiveIntent’s work and progress in the space, as it has by other journalists and analysts.
Engagio
NOVEMBER 16, 2022
This post compiles some of thee best practices and recommendations for navigating headwins in the area of values and motivation. The post Powerful Women in Sales Share Their Values and Motivation To Navigating Headwinds appeared first on Demandbase.
Expert insights. Personalized for you.
118 
Let's personalize your content