Customer Experience Matrix
AUGUST 31, 2017
It’s more than four years since my original review of AgilOne , a pioneering Customer Data Platform. As you might imagine, the system has evolved quite a bit since then. In fact, the core data management portions have been entirely rebuilt, replacing the original fixed data model with a fully configurable model that lets the system easily adapt to each customer.
Marketing Insider Group
AUGUST 31, 2017
Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook organic reach could […]. The post Subscriber-Focused Content Marketing: How Pros Build Lists in 6 Steps appeared first on Marketing Insider Group.
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Onalytica B2B
AUGUST 31, 2017
Michael Brenner – CEO at Marketing Insider Group – Keynote Speaker, Author, Leadership and Marketing Consultant. Key Topics: Content Marketing, Digital Marketing, Marketing Leadership. Location: West Chester, PA USA (near Philadelphia). Bio: Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group.
Marketing Insider Group
AUGUST 31, 2017
We call the show “Unthinkable” because anytime someone uses their intuition, it feels like they did something crazy. Maybe they broke from conventional thinking — that alone feels pretty unthinkable in many jobs and industries. Maybe they came up with an incredible idea in an instant — that can be tough to understand from the […]. The post Where the Risk-Takers, Visionaries, and Creators Start [Podcast] appeared first on Marketing Insider Group.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
AUGUST 31, 2017
You know your business needs leads, and plenty of them, to drive sales. Generating leads, however, is only part of the equation. Because if you’re not able to turn those leads into sales, they aren’t doing you much good. But how do you turn those leads into sales? The answer: you find an effective way to move them down your sales funnel. And with the strategies below, we’re going to show you how to do just that.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
AUGUST 31, 2017
In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base. In this blog, we’ll cover Madalyn Skylar’s advice on building a vibrant community on Twitter from a recent #marketochat.
Only B2B
AUGUST 31, 2017
Top 5 (and compelling!) reasons to outsource your B2B marketing today. There are reasons why outsourcing became such a huge hit in other industries. We wonder, why not in marketing? Unless you find that “mythical” team with the right mix of strategy, experience, and skills to implement tactics, you will be “struggling” to “get” and “analyze” results.
Vidyard
AUGUST 31, 2017
Have you ever had a text message conversation that was needlessly tense? Where you wrote something, saw your friend’s little “typing” indicator come up, and then watched it drop off with no reply? If you’re like me, you wondered, “Was it something I said? Did they take it the wrong way? Have I offended them?” The ensuing minutes can feel like hours.
Spiralytics
AUGUST 31, 2017
For most business owners, SEO can come off as a bit overwhelming. From creating multiple accounts in several directories, trying to respond to reviews, and retaining existing customers, business owners need to handle quite a few things at once.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Vidyard
AUGUST 31, 2017
CSAT. NPS. Deflection Rates. If these terms mean anything to you, you almost certainly work in customer support. And if you’re anything like most customer support reps, you’re under a lot of pressure to keep up with demanding customers, while still providing the highest caliber of service. Not only do you need to keep customers happy, but also save support and onboarding costs, and even upsell while doing it.
EveryoneSocial
AUGUST 31, 2017
Future of Social Selling: What’s Next? It may seem silly to talk about the future of social selling – something that itself is quite new–however, the pace of innovation is logarithmic, not linear. Companies and sales teams have opened their eyes to the fact that social is the new frontier of selling. Everyone you want to reach is online and generally open to engaging.
Hubspot
AUGUST 31, 2017
We're about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you -- because even though we took a summer break, social media networks sure didn't. Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup.
Content Standard
AUGUST 31, 2017
Millennials stand accused of “killing” many things: avocados, alcohol sales, and—my personal favorite—napkins. We are also often accused of not having brand loyalty, making marketing to millennials a daunting task. While I cannot account for where we have hidden all the napkins, I can attest to our brand loyalty—but what we’re loyal to isn’t so much the brand itself but how well the brand reflects our core values.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
AUGUST 31, 2017
In Hinge’s 2017 High Growth Study , law firms demonstrated the lowest median annual growth among the professional services industries surveyed, at a modest 8%. Consulting firms, by contrast, experienced growth rates that were two times higher. What do consultants do differently from lawyers? It’s no secret that the legal market faces many challenges in today’s post-recession world, but how can an individual lawyer take action to help grow their practice?
Blend Marketing
AUGUST 31, 2017
The traditional definition of a Marketing Qualified Lead is flawed and seller-centric. A buyer-centric approach is better for all.
DivvyHQ
AUGUST 31, 2017
It’s one of those good news, bad news scenarios when #CMWorld rolls around. It means our beloved summer is coming to a close, but our favorite annual event has arrived. It’s all the more reason to join us at Content Marketing World 2017; say “buh-bye” to summer with a bang! This year is promising to be an epic #CMWorld with some new heavy-hitter keynotes, nearly 40 topical tracks to choose from, breakout sessions, workshops, and a bunch of big announcements from the DivvyHQ team.
Crafted Agency
AUGUST 31, 2017
How to target your prospects with a B2B sales strategy for today’s digital world.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
AUGUST 31, 2017
. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. . Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. .
Envy
AUGUST 31, 2017
If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques? When it comes to B2B marketing , every marketer has different budgets to work with and various priorities to consider.
Navigate the Channel
AUGUST 31, 2017
Guest Contributor: Matt Hillman, Creative Director. As mentioned in my previous “Behind The Mind’s Curtain” post , it’s hard to truly understand what it’s like to be someone else, to see things from their perspective. But as marketers, we’re all bound at the very least to try. With resources like the Myers-Briggs Type Indicator and the team at Personality Hacker —two practical examples of Jungian psychology at work—we can dive deeper into personality matrixes to better understand what makes this
KoMarketing Associates
AUGUST 31, 2017
Guest blogging is one of the most impactful marketing strategies that you can implement for your B2B-focused business. And if you’re reading this, you probably already have some idea of the value it holds. Why is Guest Blogging so Valuable? The reason that guest blogging is so valuable is because of the many different goals and objectives it can serve.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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