Onalytica B2B
NOVEMBER 22, 2018
Yesterday we hosted our fourth Influencer Marketing Huddle event, gathering senior marketing and PR professionals from B2C, B2B and Not-for-profit brands to bounce ideas and experiences off each other, listen to brand & influencer panels, presentations & case studies and participate in practical workshop sessions where they can effectively create their strategies and outline next practical steps.
Unbounce
NOVEMBER 22, 2018
We all know how effective a short, concise landing page can be. It’s quick to read and, depending on the offer up for grabs, can convince visitors to purchase or opt-in fast. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start.
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SEMrush
NOVEMBER 22, 2018
What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more. We looked at the minutiae of each pitch, from the type of subject line we used to the closing to determine the most effective way to pitch top-tier publishers.
Hubspot
NOVEMBER 22, 2018
Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your information, and become customers (whether that’s online or in-store).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SendGrid
NOVEMBER 22, 2018
Here are 5 sites and some tips that will help you check your sending reputation and keep your email program on track. The post 5 Ways to Check Your Sending Reputation appeared first on SendGrid.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Bannerflow
NOVEMBER 22, 2018
Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Why you ask? Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.
BenchmarkONE
NOVEMBER 22, 2018
It’s always important to show employees you appreciate them—and Thanksgiving season is a great time to do that. Many entrepreneurs are so caught up in the rush of daily work, that they don’t take the time to show gratitude to the team members who support them in their dream of building their business. If you’ve been neglecting to tell them how much you care, now is the perfect time.
Moz
NOVEMBER 22, 2018
Posted by DiTomaso Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.
Exo B2B
NOVEMBER 22, 2018
The result of the U.S elections in 2016 and, closer to home, the recent Quebec elections, have caused the predictions of several polls to be wrong. Large polling firms predicted that two political groups were on par or close, when it was clearly a majority government that was brought to power. But what is the relationship between survey results and B2B marketing research?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Exo B2B
NOVEMBER 22, 2018
Today we are launching new products in environments that change at full speed. Whether it’s technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive. The launch of new products or services is one of the strategic ways to ensure the sustainability of an organization, provided that it is well orchestrated to deliver a return on investment (ROI).
Only B2B
NOVEMBER 22, 2018
The post tips for a flawless demand generation campaign appeared first on ONLY B2B.
Directive Agency
NOVEMBER 22, 2018
Hey everybody. Today we’re going to talk about how to make tough decisions as a marketing leader. The reality is is everyday we have to make decisions. Some are operational and some are frankly on the marketing side, and what’s really difficult is to know how to give yourself the confidence to stand up for an opinion that you aren’t really sure on.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ActiveDEMAND
NOVEMBER 22, 2018
Salesforce is the most popular CRM and they also pioneered the SaaS (Software as a Service) model that we all love today. There are a lot of businesses out there that have really improved their sales process by using Salesforce to increase rigor and transparency. Since it’s the de facto CRM for so many companies out there, they naturally want to integrate Salesforce CRM with additional marketing automation.
Directive Agency
NOVEMBER 22, 2018
“It’s just the process that I go — and it’s like okay, I get out of the office and I just get one piece of paper and a pen and I just start writing all the facts about the decision — “Okay we have this many current employees, okay we need this many employees, okay this is how much it’s going to cost, okay here’s how much we make on each okay here’s how much cash we have — Okay!
Only B2B
NOVEMBER 22, 2018
The post tips for a flawless demand generation campaign appeared first on ONLY B2B.
Outbrain
NOVEMBER 22, 2018
Just before the huge Affiliate World Asia conference in Bangkok next month, we sat down for a chat with one of the featured speakers, Dennis Yu , CTO of BlitzMetrics. Dennis’ appetite for data and performance marketing began when he was running internal analytics as a marketer for Yahoo. He’s spent billions of dollars in advertising for clients over the past decade, including big names like Nike, Golden State Warriors, and Allstate Insurance.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 22, 2018
? ? Happy Thanksgiving to all those in the United States who celebrate! Whether you are spending the day with your friends and loved ones, helping others in your community, or taking a little “me” time to relax and recharge, here’s something to ponder during those tryptophan-induced moments of self-reflection: If today were to be the last day of your content marketing career, would you feel that you left a meaningful mark on your industry – or at least made a positive influence on those who came
Canadian Marketing Association
NOVEMBER 22, 2018
The Big Idea: Today, the safe thing to do as a B2B marketer is to build a purely digital plan. It’s targeted. It’s measurable. It’s cost efficient. And, you’ll get little push back internally. All too often we run our digital plans to end up with millions of impressions, a slightly above average click-thru rate, but end up with a long list of dead leads.
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