Thu.Nov 22, 2018

Influencer Marketing Tips Going Into 2019

Onalytica B2B

Tips 207

What 150 Successful PR Pitches Can Teach You About Securing Top-Tier Press

SEMrush

What is the best way to write a subject line for digital PR outreach? How should you close a pitch email? Is it really worth it to follow-up? In an analysis of 150 successful pitches, we answer all of these questions and more.

Press 113

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14 Inspiring Quotes Content Marketers Are Thankful They Heard

Content Marketing Institute

? ? Happy Thanksgiving to all those in the United States who celebrate!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs email marketing

B2B 91

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 little known (killer) ways to learn from your competitor’s conversion strategy

Convert

Whether you are managing an old site or launching a new project, you cannot really do marketing without monitoring your competitors. And it’s really about finding the ways to fight them.

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5 Ways to Check Your Sending Reputation

SendGrid

Here are 5 sites and some tips that will help you check your sending reputation and keep your email program on track. The post 5 Ways to Check Your Sending Reputation appeared first on SendGrid. Best Practices

Tips 98

tips for a flawless demand generation campaign

Only B2B

The post tips for a flawless demand generation campaign appeared first on ONLY B2B

Converting with Extra Copy: 5 Long-Form Landing Page Examples

Unbounce

We all know how effective a short, concise landing page can be. It’s quick to read and, depending on the offer up for grabs, can convince visitors to purchase or opt-in fast. But there are benefits to building long-form pages too.

tips for a flawless demand generation campaign

Only B2B

The post tips for a flawless demand generation campaign appeared first on ONLY B2B. whitepaper

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why do Quantitative or Qualitative Marketing Research in B2B?

Exo B2B

The result of the U.S elections in 2016 and, closer to home, the recent Quebec elections, have caused the predictions of several polls to be wrong. Large polling firms predicted that two political groups were on par or close, when it was clearly a majority government that was brought to power.

Display advertising best practices: ultimate guide

Bannerflow

Display advertising best practices do not stand still, they change and evolve constantly. And in the world of online display, keeping track of these changes is a necessity. Why you ask? Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s.

New technology, new product, new market… Which marketing strategy should be adopted?

Exo B2B

Today we are launching new products in environments that change at full speed. Whether it’s technology, competition, ecology or legal, everything is moving, and our companies are witnessing it and have to adapt and, adapt their marketing strategy to survive.

What SEOs Can Learn from AdWords - Whiteboard Friday

Moz

Posted by DiTomaso Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Ways to Show Your Team You’re Thankful

Hatchbuck

It’s always important to show employees you appreciate them—and Thanksgiving season is a great time to do that. Many entrepreneurs are so caught up in the rush of daily work, that they don’t take the time to show gratitude to the team members who support them in their dream of building their business. If you’ve been neglecting to tell them how much you care, now is the perfect time. So how do you demonstrate just how much they mean to you? Here are some ideas: Stay on schedule.

Empowering Small Business Tips For 2019

Altitude Branding

The Small Business Environment Has Changed. A small business can contend with a large enterprise through today’s technological solutions. Consider this as a hypothetical example: totally outsourced infrastructure.

Digital alone won’t cut it

Canadian Marketing Association

The Big Idea: Today, the safe thing to do as a B2B marketer is to build a purely digital plan. It’s targeted. It’s measurable. It’s cost efficient. And, you’ll get little push back internally.

CMO 62

#ThursdayThoughts — How to Make Tough Decisions as a Marketing Leader

Directive Agency

Hey everybody. Today we’re going to talk about how to make tough decisions as a marketing leader. The reality is is everyday we have to make decisions. Some are operational and some are frankly on the marketing side, and what’s really difficult is to know how to give yourself the confidence to stand up for an opinion that you aren’t really sure on.

Paper 40

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Clever Ways to Integrate Salesforce with Marketing Automation

ActiveDEMAND

Salesforce is the most popular CRM and they also pioneered the SaaS (Software as a Service) model that we all love today. There are a lot of businesses out there that have really improved their sales process by using Salesforce to increase rigor and transparency.

#ThursdayThoughts — How to Make Tough Decisions as a Marketing Leader

Directive Agency

“It’s just the process that I go — and it’s like okay, I get out of the office and I just get one piece of paper and a pen and I just start writing all the facts about the decision — “Okay we have this many current employees, okay we need this many employees, okay this is how much it’s going to cost, okay here’s how much we make on each okay here’s how much cash we have — Okay!

PPC 40

Q&A with Dennis Yu, Key Speaker at Affiliate World Asia

Outbrain

Just before the huge Affiliate World Asia conference in Bangkok next month, we sat down for a chat with one of the featured speakers, Dennis Yu , CTO of BlitzMetrics. Dennis’ appetite for data and performance marketing began when he was running internal analytics as a marketer for Yahoo.