FunnelEnvy
SEPTEMBER 19, 2022
Software is essential for successful B2B marketing campaigns, but it’s only half the battle. You can have the most sophisticated software deployed on top-of-the-line hardware – but if you don’t have the right people running it, you won’t maximize your (likely significant) investment into these resources. It’s like racing with a souped-up car driven by someone who’s never been behind the wheel.
The Daily Egg
SEPTEMBER 19, 2022
MailerLite is an email marketing company servicing more than 1 million users worldwide. With incredible email-based tools and products, from website building. The post MailerLite Review appeared first on The Daily Egg.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
SEPTEMBER 19, 2022
What are the best keyword research tools for enterprise businesses? See seven of the top ones compared here, with details and pricing! The post 7 Enterprise SEO Tools For Keyword Research, Compared appeared first on Search Engine Journal.
The Daily Egg
SEPTEMBER 19, 2022
Trello and Monday.com are both fantastic project management tools that organizations can use to keep track of tasks and deadlines. They both. The post Trello vs. Monday appeared first on The Daily Egg.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
SEPTEMBER 19, 2022
Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
HG Data
SEPTEMBER 19, 2022
Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. Proactively identifying and focusing on a smaller set of best-fit accounts cuts out wasted effort, increases deal sizes and win rates, and shortens the sales cycle. But executing ABM effectively … The post A Data-Driven Approach For ABM Marketing appeared first on HG Insights.
Search Engine Journal
SEPTEMBER 19, 2022
Google's John Mueller answers the question of whether or not it matters if one uses stop words in the URL. The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal.
Conversica
SEPTEMBER 19, 2022
Are You Ready for a Revolution in How Revenue Teams Do Business? The world is running mad—and it’s negatively affecting revenue teams. Marketing, Sales, and Customer Success professionals are tasked to do more with less—leading to overwork, subpar results, and lots of stress. You haven’t stopped trying to improve, of course. You’ve invested in your tech stack—heavily.
Martech
SEPTEMBER 19, 2022
The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for the first installment.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Litmus
SEPTEMBER 19, 2022
This piece originally appeared in Customer Think. The email marketing tide has turned. B2B and B2C customers don’t just think personalized content would be nice — they expect it. Key takeaways from McKinsey & Company’s Next in Personalization 2021 Report show that personalization remains a critical ingredient in brand marketing. In fact, 71% of consumers expect personalized experiences from companies, with 76% expressing frustration when those expectations fall short.
Martech
SEPTEMBER 19, 2022
Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to the top of search results. The company says this will benefit newer and smaller brands which haven’t achieved high organic listings.
Search Engine Journal
SEPTEMBER 19, 2022
Whether you work retail or restaurant, make it easier for customers to find you online. Discover how to use Google Local Pack to rank higher. The post Google Local Pack: What Is It? appeared first on Search Engine Journal.
DivvyHQ
SEPTEMBER 19, 2022
As AI-based content creation tools improve and gain more traction within marketing departments, it's smart to understand the role that they can realistically play in your process. Today, these tools may only be useful for a handful of generic or formulaic types of content assets. But with some experimentation, you may find that they can take on more than you realize.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Engagio
SEPTEMBER 19, 2022
Building out your ABX strategy can be complex. Fear not we have the magic potion that will ensure you thrive in 2023. The post The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023 appeared first on Demandbase.
Heinz Marketing
SEPTEMBER 19, 2022
By Dan Baron, Marketing Consultant at Heinz Marketing . “People want to see your face…at the end of the day, even though we’re all big businesses there are people behind those businesses. And the most important thing is (to your clients is) “who am I working with?” . – Nicole Sahin – CEO & Founder of Globalization Partners . Are You Greeting Your Customers?
Engagio
SEPTEMBER 19, 2022
Add short description of webinar here. The post The Magic ABX Potion – Key Elements to Think About When Creating Your ABX Strategy for 2023 appeared first on Demandbase.
Animalz blog
SEPTEMBER 19, 2022
“You should add some more narrative to your articles,” my editor said in our regular catch-up. “Sure,” I answered. “I’ll write a fictional story for one of my clients.” The next day, I found my meeting notes, that goal, and a blank screen in front of me. “A fictional story for a customer? What was I thinking?
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Excelsior Research
SEPTEMBER 19, 2022
Different ways to launch a remarketing campaign. September 19, 2022. There are Different ways to launch a remarketing campaign to increase the sale. We have noted the difference in this blog. Different ways to launch a remarketing campaign. Introduction. Since the technology stepped into marketing, it turned every little aspect into digitalization. Digital marketing can refine the Different ways to launch a remarketing campaign so that companies are benefitted with maximum brand awareness.
Single Grain
SEPTEMBER 19, 2022
Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis? What are the different types and how do you conduct one without a huge team and budget? In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking t
Heinz Marketing
SEPTEMBER 19, 2022
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Brandpoint
SEPTEMBER 19, 2022
PR and communications professionals have the never-ending task of finding new and innovative ways to help share their brands’ and clients’ messages. The public relations industry has changed drastically over the years, from newswires to press releases to traditional print ads to the advent of native advertising and sponsored content, but it seems like the last two years have accelerated innovation more rapidly than ever.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Metadata
SEPTEMBER 19, 2022
So, you’ve started to see some encouraging signs from your latest marketing campaigns. But, it still seems like your company could be doing more to maximize your budget and get the attention of a wider pool of potential customers. You’ve done the keyword research. You’ve hired a great copywriter and graphic designer. You’ve launched paid ads on the social platforms your audience loves.
Martech
SEPTEMBER 19, 2022
The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are best done closer to home, while tasks with lower levels of context and skill are candidates to automate or move offshore. This matrix summarizes the model: All images: Spence Darrington.
Metadata
SEPTEMBER 19, 2022
Targeting is arguably the most important part of a marketing campaign. We often say that a bad campaign targeted at the right people will outperform a great campaign targeted at the wrong people — and for good reason. No matter how eye-grabbing the creative is or how big the budget is, none of it matters if you don’t have the right target audience. And that’s what targeted marketing is all about — knowing your demographics, finding a target audience, and igniting a marketing campaign that turns
ClearVoice
SEPTEMBER 19, 2022
Forget about copywriting 101— this is an advanced guide to sales funnel copywriting. Why is funnel copywriting important, you might ask? Compelling copy fast-tracks your casual site visitors’ transition into paying customers. If you’re getting loads of site traffic but get very little to no sales, then your funnel’s copy needs a bit more oomph!
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
SalesIntel
SEPTEMBER 19, 2022
ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, the industry is changing. ZoomInfo’s subscriptions have recently increased in price.
Outbrain
SEPTEMBER 19, 2022
Add emotion to your thumbnails Post videos regularly Do livestreams Collaborate with other YouTubers or influencers Optimize your titles Grab attention with Shorts Focus on searched keywords Create playlists Engage with everyone you can Polish your calls to action Promote the subscribe button everywhere you can. YouTube Promotion Tactics: Let’s Go!
Metadata
SEPTEMBER 19, 2022
You know the saying, “Any press is good press”? The same can’t be said for leads. The end goal of lead generation isn’t to attract just any lead. It’s to attract high-quality leads for your sales team. That way, they aren’t wasting their time with junk follow-ups and you’re not wasting your time marketing to people who will never buy in the first place.
Expert insights. Personalized for you.
78 
Let's personalize your content