Wed.Nov 21, 2012

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection?

Trending Sources

Marketing Automation: Why You're Doing it Wrong

Hubspot

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results.

23 Marketing Technologies We’re Thankful For

Modern Marketing

by Christina Pappas | Tweet this Thanksgiving often puts us in a grateful mood. And if you’re in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits. In fact, the road to modern marketing has been paved with new technologies. As a result, marketers have far more opportunities to reach a larger set of buyers, find their niche and actually see the results.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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How to Use YouTube to Promote Your School

Fathom

YouTube has created an option to help educators reach a wider audience through YouTube EDU. YouTube EDU is a resource that contains high quality educational content worldwide, such as instructional how-to videos and videos from educational institutions. YouTube divides these … Continue reading → The post How to Use YouTube to Promote Your School appeared first on Fathom. Education Industry Video

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels […] The post Video — it doesn’t have to be this way appeared first on Avitage. Video Vignettes business video Video vignettes

Six Thanksgiving Blog Post Themes to Be Thankful For

SnapApp

When it comes to creating content, original concepts aren't always necessary. Sometimes, all it takes is a little creativity within a tried-and-true formula and BOOM - you have a hit. Case in point, some of Shakespeare's most famous plays weren't original stories; they were historic accounts ( Antony and Cleopatra , Julius Caesar , Henry V, etc.). As a content creator myself, having some time-tested formulas to fall back on definitely makes my life a lot easier - and for that, I'm very thankful!

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….”

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….”