Wed.Nov 21, 2012

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points.

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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection?

Marketing Automation: Why You're Doing it Wrong

Hubspot

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results.

Twitter through a fresh set of eyes

grow - Practical Marketing Solutions

I’ve been very fortunate in that my book The Tao of Twitter is being used as a text in at least 40 universities and I recently had an interesting experience when I got to sit in on a class that had read and was discussing the book.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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Black Friday Deals on Groupon Stock! A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. See more of his cartoons at EverythingIsMedia.com. Related Stories Twitter for president. A {growtoon}.

Developing a Distinctive Style in Healthcare Marketing

Fathom

Marketing is nothing new to your healthcare company. You know that your name has to marketed for people to know about your services. But did you know there’s something more to healthcare marketing than churning out newsletters, blogs, white papers, … Continue reading → The post Developing a Distinctive Style in Healthcare Marketing appeared first on Fathom. Content Creation & Strategy Healthcare Industry

Black Friday Wish List

Sales Intelligence View

As salespeople, we know that most of the time, it’s better to ask for what you want up front than it is to drop vague hints. Why should holiday gift requests be any different? This year, we made it easier for you to get exactly what you want.

How to Use YouTube to Promote Your School

Fathom

YouTube has created an option to help educators reach a wider audience through YouTube EDU. YouTube EDU is a resource that contains high quality educational content worldwide, such as instructional how-to videos and videos from educational institutions. YouTube divides these … Continue reading → The post How to Use YouTube to Promote Your School appeared first on Fathom. Education Industry Video

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels […] The post Video — it doesn’t have to be this way appeared first on Avitage. Video Vignettes business video Video vignettes

Six Thanksgiving Blog Post Themes to Be Thankful For

SnapApp

When it comes to creating content, original concepts aren't always necessary. Sometimes, all it takes is a little creativity within a tried-and-true formula and BOOM - you have a hit. Case in point, some of Shakespeare's most famous plays weren't original stories; they were historic accounts ( Antony and Cleopatra , Julius Caesar , Henry V, etc.). As a content creator myself, having some time-tested formulas to fall back on definitely makes my life a lot easier - and for that, I'm very thankful!

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….”

Video — it doesn’t have to be this way

Avitage

Your colleague walks through your office door and announces, “let’s make a video!” ” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….”

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.