Fri.Dec 04, 2020

Don't Stop B2B Marketing During The Holidays

Green Lead's B2B

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting or lead generation during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?".

Graphic Design Trends for Social Media in 2021


When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.


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“There are years that ask questions, and years that answer.”


I hope you, your families and friends had a relaxing and safe Thanksgiving holiday! Here is a range of some of Kevin Jordan’s favorite reading and listening to help reflect on meaningful words and ideas that can help shape who we are.

Integrating Live Chat into your Demand Marketing Strategy


Live chat is a growing medium that many companies are turning to as a means to connect with prospects sooner and faster. It makes sense; the medium cuts down the time and steps needed for a successful information exchange between provider and prospect.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

3 Amazing Inbound Marketing Examples to Inspire You


Weird year, huh? Without mentioning the c-word, let’s just say that we could never have predicted today’s circumstances at our last New Year’s Eve party – even after talking to that friend. Featured SaaS Marketing Content Marketing

More Trending

How to Create a High Converting Joomla Popup With Ease (Step by Step)


Are you looking for an easy way to add a Joomla popup to your site? Popups are great for boosting email signups, increasing page views, and promoting special offers. By the end of this article, you’ll learn exactly how to create a Joomla popup that works. Why Your Joomla Site Needs a Popup.

ABM & Privacy: Who’s Responsible for Keeping Your Data Under Wraps?


As we inch our way closer to the end of the quarter and the kickoff of a new year, it’s a good time for all of us to reassess our account-based marketing strategies as a whole. More specifically, we’ve been thinking a lot about the way we and our customers use intent.

The Blog Posts You Loved Most in the Longest Year Ever


2020… I mean, wow. It’s been dubbed the longest year ever because so much has happened. We covered a lot here on the Litmus blog to help you navigate the challenging email marketing landscape that this year created.

Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]

Content Marketing Institute

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Measuring ABM Success with HubSpot Reports

SmartBug Media

HubSpot makes it easy to get started with account-based marketing (ABM), but as with any other marketing effort, you need to know how to measure performance and understand what follow-up actions to take based on the data you’re seeing in order to make the most of your campaign.

Why Blogs Fail and How To Make Sure Yours Doesn’t

Visitor Queue

I think we can all agree that there is no shortage of blogs on the internet. If you are looking for information on a topic (especially a B2B topic), there is a good chance that you will find at least one blog post on this topic. With the sheer number of blogs that are available […].

What Makes a Good Brandpoint Client? A Sales Executive’s Perspective


This article was written by Jayson Wold, a Content Marketing Consultant and Sales Executive at Brandpoint. In the post, he’ll give you insights on four major qualities he looks for when building a relationship with a potential partner.

25 Sales Quotes to Provoke Thought and Inspire

Visitor Queue

As I am sure anyone in sales is aware, motivation can come and go. In this profession, there are highs and lows, and at the time of the lows, it can be very difficult to keep your motivation high. On the other hand, at the time of your highs, you can be hyper-motivated and on […].

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The delicate relationship between branding and greenwashing

Altitude Branding

What role do your business’s environmental values play in its image? As more and more consumers demand eco-conscious options, companies, both large and small, are adapting to this shift in demand.

How Long Does SEO Take to Show Results?


One of the most common questions that SEOs are asked is “how long does SEO take to show results?“ and in this guide, we‘re going to dive deep into the factors that influence this as well as give an estimate as to the timeframe that most website should be able to see increased organic search success within. Tips SEO

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Could AI-Generated Content Work for You?


Creating content obviously requires a lot of creativity and nuance, two things with which AI will always struggle. But technology is advancing faster than any of us could have imagined. Might your use of AI-generated content come sooner than you think? Let's dig in deeper.

Non-ranking SEO factors that are still important

Method and Metric

The key to any good SEO strategy is knowing what factors need to be optimized and how it works with the other elements. We know that checking off the ranking checklist for Google is important to setting up your SEO and having a solid foundation to build on.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. III – Facebook + Kustomer

Aberdeen HCM Essentials

The economic downturn resulting from COVID-19 has impacted all industries in various ways, and the CX space is no exception. Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients.

Non-ranking SEO factors that are still important

Method and Metric

The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. We know that checking off the ranking checklist for Google is important to setting up your SEO and having a solid foundation to build on.

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How VR is Changing Digital Marketing?

These days, more and more people are joining in on the virtual reality (VR) fun. This is primarily because the recently released VR headsets are significantly lighter and smaller compared to previous versions.

Non-ranking SEO factors that are still important to include on your site.

Method and Metric

The key to any good SEO strategy is knowing what needs to be optimized and how it works with the other elements. We know that checking off the ranking checklist for Google is important to setting up your SEO and having a solid foundation to build on.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Sana Commerce vs. Dynamicweb: An “Integrated” E-Commerce Platform Comparison

Sana Commerce

The post Sana Commerce vs. Dynamicweb: An “Integrated” E-Commerce Platform Comparison appeared first on Sana commerce

Blog: Diversity & Inclusion at Conversica: Free Augmented Workforce Solutions for Minority-Owned Businesses and Charities Supporting Minority Advancement


By Jim Kaskade. As a CEO of over 20 years, I’ve learned that companies differentiate themselves with their “people power.” After all, it is our people who work together to put our best products and experiences forward for our customers and partners.

Marketing Cloud: Get a clear picture of your audiences and opportunities


Kay Kienast, True Influence CMO. Having the right technology in place is essential to winning at integrated, data-driven B2B marketing and sales.

How to calculate price elasticities?


What is price elasticity? Broadly speaking, an elasticity is the measure of sensitivity, as in the percent change of one variable compared to a change in a different variable.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.