Stevens & Tate

APRIL 18, 2025

In todays fast-changing digital world, paid media advertising is transforming. Tools powered by artificial intelligence (AI) and automation are helping businesses show ads to the right people at the right time, saving money and improving results. But even as technology advances, human creativity and oversight remain essential. Lets break down how these tools work and why teamwork between humans and machines is key.

Marketing AI 91

Marketing AI Advertisements Advertising Automation 91

Act-On

APRIL 18, 2025

Comparing two of the biggest names in marketing automation means finding a lot more similarities than differences. Pardot, now Salesforces Marketing Cloud Account Engagement, and Marketo, now Adobe Marketo Engage, are both legacy platforms acquired by tech behemoths. And with the right mix of premium services and add-ons , both offer the basics of marketing automation: email and multichannel marketing, campaign management, automation, lead nurturing, and analytics.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Ranking 130

Choozle

APRIL 18, 2025

Tentpole Marketing Is Key for Agencies and Brands In advertising, timing isnt everything, its the thing. Cultural moment marketing, also known as tentpole campaigns, event-based advertising, or seasonal media activations, is among the most effective ways to engage large, passionate audiences when theyre most attentive. These arent just trending topics; theyre pre-planned media opportunities with massive reach and built-in intent.

Paid Content 68

Paid Content Search Marketing Advertising Agencies Social Marketing 68

LeanData

APRIL 18, 2025

Discover practical strategies enterprise leaders can use to eliminate sales friction and close deals faster in complex B2B cycles. The post Accelerating Sales Cycles: Key Strategies to Drive Faster Revenue Growth appeared first on LeanData.

Sales Cycle 52

Sales Cycle Marketing & Strategy Enterprise Management B2B Sales 52

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Roketto

APRIL 18, 2025

Okay, let's talk eCommerce. Remember when simply having an online store was the big hurdle? You picked a template, uploaded your products, and voila you were selling online! It felt revolutionary, didn't it? But as your business has grown, maybe that trusty, all-in-one platform is starting to feel less like a launching pad and more like. well, a comfy old jumper that doesn't quite fit anymore.

eCommerce 83

eCommerce Template Product Business 83

CMSWire

APRIL 18, 2025

The Gist Foundations first. AI wont fix bad data or disjointed teams.

Business 62

Business 62

Marketri

APRIL 18, 2025

Discover how Marketris fractional marketing model helps B2B leaders drive growth, improve ROI, and outpace competitors.

B2B 62

B2B ROI B2B Marketing Marketing 62

CMSWire

APRIL 18, 2025

Loyalty is nicebut advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans. Continue reading.

Loyalty 52

Loyalty Activities Conversion Customer Satisfaction 52

Marketri

APRIL 18, 2025

Discover how to drive growth and outpace larger firms with smarter marketing. Download Marketris free guide.

Advertising Agencies 62

Advertising Agencies Business Marketing 62

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Varicent

APRIL 18, 2025

Discover how high-performing teams are rethinking their go-to-market planning in 2025aligning comp, behavior, and AI to drive smarter, faster revenue growth.

Planning 52

Planning Marketing Plans Marketing & Strategy Marketing Strategy 52

CMSWire

APRIL 18, 2025

AI tools and social feeds are now the first stop for discovery. Marketers must rethink visibility, trust and data strategyfast. Continue reading.

Google 97

Google Trust Marketing Social Marketing Tools 97

Varicent

APRIL 18, 2025

Explore top insights from the 2025 Forrester B2B Summit: buyer networks, generative AI, and integrated planning shaping the future of B2B strategy.

Forrester 52

Forrester B2B Generation 52

SalesIntel

APRIL 18, 2025

Outbound sales is all about precision. You need to reach the right prospects at the right time with the right message. Sounds simple, right? Except when youre doing it manually, it feels more like searching for a needle in a haystack while the haystack is on fire. Thats where outbound sales tools come in. They take the guesswork (and the frustration) out of prospecting, lead management, and outreach.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Tools Enterprise Management 40

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, failure rates remain stubbornly high estimates range from 70% to 88%. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digit

Digital Transformation 87

Digital Transformation Work Management Budget Programs Paid Search Agency 87

Roketto

APRIL 18, 2025

Okay, let's talk eCommerce. Remember when simply having an online store was the big hurdle? You picked a template, uploaded your products, and voila you were selling online! It felt revolutionary, didn't it? But as your business has grown, maybe that trusty, all-in-one platform is starting to feel less like a launching pad and more like. well, a comfy old jumper that doesn't quite fit anymore.

eCommerce 83

eCommerce Template Product Business 83

Salesforce Marketing Cloud

APRIL 18, 2025

Compliance isnt just about checking boxes its about building trust and safeguarding both customer and company data. According to PwCs Global Compliance report , 51% of respondents view cybersecurity and data privacy as top compliance priorities. Thats why Salesforce is excited to share recent milestones in its compliance journey that directly contribute to a better, more secure experience for customers.

Work Management 81

Work Management Ad Building Marketing Management Customer Satisfaction 81

MarketJoy

APRIL 18, 2025

A top lead generation company can be a game-changer for B2B companies. They’re great at identifying and nurturing Sales Qualified Leads (SQLs) and keeping your sales pipeline healthy and ready to convert. Now, lets take a look at a compiled list of the top 10 such B2B lead generation companies operating in the USA with business growth as your priority MarketJoy MarketJoy is one of the top B2B lead generation companies in the USA , and it provides customized services for all types of busin

Sales Qualified Leads 66

Sales Qualified Leads Lead Generation Paid Search Agency Lead Ranking 66

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Salesforce Marketing Cloud

APRIL 18, 2025

First things first: How are you doing? Are you taking care of yourself and drinking enough water? Before we dive in, we want to acknowledge the moment. If you run a business or youre at the helm of decision-making for commerce, we see you. As tariffs loom large and create a cloud of uncertainty, we recognize that its a challenging environment for businesses and consumers alike.

Bundling 66

Bundling Merchandising Fulfillment Terms and Conditions 66

Martech

APRIL 18, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: The 2025 AMA Marketing Skills Report. Click to enlarge. The 2025 AMA Marketing Skills Report identifies the skills marketers need to thrive today and in the future. The report is based on a survey of more than 1,200 marketers, more than 450 job postings and interviews with industry experts.

Privacy 64

Privacy Marketing Report Customer Surveys ROI 64

Single Grain

APRIL 18, 2025

ABM marketers are under a lot of pressure. Various tactics, from hyper-personalization to multi-channel efforts, are required to execute a successful ABM campaign. Fortunately, AI is shifting the way we do ABM. AI offers a data-driven approach to automating tasks and gaining accurate insights. Here are emerging trends in AI-powered ABM and how marketers can use these predictions to boost their LinkedIn ad campaigns.

Account Based Marketing 52

Account Based Marketing ABM Allocation Linkedin 52

Orange Owl Blog

APRIL 18, 2025

Unicorn Chronicles Nykaa Success Story: 5 Powerful Lessons for Every Entrepreneur Vivek Goel April 18, 2025 Share : Table of Contents Introduction In the dynamic landscape of Indian retail, Nykaa has emerged as a transformative force in the beauty and lifestyle sector. Founded in 2012 by Falguni Nayar , a former investment banker, Nykaa has redefined how Indian consumers discover and purchase beauty products.

Curation 52

Curation Customer Satisfaction Trust Marketing Education 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Single Grain

APRIL 18, 2025

Predictive analytics removes the guesswork from many aspects of an ABM strategy. This technology analyzes patterns and historical data to identify the right accounts. It can also forecast results, identify high-potential opportunities, and optimize resource allocation. This predictive approach enables more confident decision-making, efficient resource allocation, and superior campaign performance.

Forecasting 52

Forecasting Account Based Marketing ABM Allocation 52

Orange Owl Blog

APRIL 18, 2025

Unicorn Chronicles Swiggy Success Story: 5 Lessons Every Entrepreneur Should Learn Vivek Goel April 18, 2025 Share : Table of Contents Introduction The Swiggy success story started with three bold minds Sriharsha Majety , Nandan Reddy , and Rahul Jaimini who initially launched Bundl, a courier logistics platform. But seeing the fragmented food delivery experience in India, they pivoted to create Swiggy in August 2014.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Terms and Conditions 52

Drew Neisser

APRIL 18, 2025

GenAI has moved past the what if stage. Now its more like, what else can we use this for? And that change in mindset is reshaping the day-to-dayfrom big-picture strategy to the smallest tasks. In this episode, Drew Neisser talks with Karen Feldman ( Iron Mountain ), Adriana Gil Miner ( Iterable ), and Jeff Morgan ( Elements ), three marketing leaders whove made GenAI part of their daily toolkit.

B2B 52

B2B Advertising Benchmark Creativity Advertising Agencies 52

Outgrow

APRIL 18, 2025

Want Glowing, Healthy Skin? Take This Skin Assessment Tool to Discover Your Perfect Routine! Are you noticing dryness, acne, or dullness in your skin and not sure where to start? A skin assessment tool can help you decode your skins needs and uncover the best ways to care for it. With an overload of skincare products and conflicting advice out there, figuring out what truly suits your skin can feel like trying to solve a puzzle in the dark.

Elasticity 52

Elasticity Outgrow Tools Analysis 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Single Grain

APRIL 18, 2025

Account-based marketing (ABM) is a game-changing strategy for businesses targeting high-value accounts. However, companies may encounter problems, such as choosing the best platform for ABM. This is where LinkedIn comes in. LinkedIn offers many tools and features to execute a successful ABM campaign. Businesses can also integrate different tools, like Karrot.ai, to access account data and personalize all marketing efforts in one place.

Case Studies 52

Case Studies Case Study Enterprise Management Account Based Marketing 52

Bluetext

APRIL 18, 2025

The marketing technology (martech) landscape is boomingand so is the complexity that comes with it. With over 11,000 martech tools on the market, many organizations find themselves buried in platforms, subscriptions, and software that dont deliver ROI. If your martech stack feels more like a maze than a growth engine, its time for a strategic reset.

Optimization 37

Optimization Practices Industry CMS Lead Ranking 37

Martech

APRIL 18, 2025

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping? It’s not you it’s your email strategy. The playbook that worked in 2020 is collecting dust in 2025. The “Hi, {First Name}!” intro? Weak.

Tactics 126

Tactics Click Rate CAN-SPAM Blast Campaigns 126