Thu.Jul 04, 2019

10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.

4 Tips for Launching Your Own Consulting Business

Hatchbuck

The allure of working as a free agent, outside of the confines of a 9-5 is enticing. Imagine: no boss to listen to, and people pay you to hear your expert advice. It sounds like a great gig, doesn’t it? .

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10 Motivational Speakers That Will Rock Your Next Event

Marketing Insider Group

I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.

How to Reduce Costs of My Paid Search Campaigns

SmartBug Media

CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain performance.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How a Brand Persona Plays Into Effective ROI

Single Grain

What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.

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4 Ways To Use Data To Drive Product Strategy

Brandwatch Marketing

4 Lead Nurturing Stages Crucial To Your Marketing Success

The Lead Agency

Lead nurturing is an essential component of any B2B marketing strategy, helping organisations like yours convert prospects into loyal customers. By effectively nurturing your leads, you can offer consumers unique value during every stage of the customer decision-making journey.

6 Best Strategies for Targeted Lead Generation

Only B2B

You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contacting form will. The post 6 Best Strategies for Targeted Lead Generation appeared first on ONLY B2B. blogs

How to Create Great Facebook Cover Photos (Free Templates)

Hootsuite

When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience.

Here Is How a Brand Should Respond to Negative Reviews on Social Media

Altitude Branding

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire.

How to Make a Technical SEO Recommendation - Whiteboard Friday

Moz

Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done.

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Mongodb Fits In Modern Apps And Global Cloud Database Settings

Altitude Branding

If you are looking for the database of the future apps that will fit in and work perfectly in the cloud database setting all over the globe, MongoDB is the one you should consider.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Will Silicon Valley remain world’s tech innovation center?

HG Data

Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half of the respondents believe Silicon Valley will no longer be the tech innovation center of the world in four years.

B2B lead generation form best practices

Brainrider

B2B lead generation forms can serve as helpful marketing tools and can be highly beneficial to your business. If used correctly, they collect information about your website’s visitors, and ultimately turn anonymous visitors into identified prospects. If you’re still unsure whether or not you need forms on your B2B website, here are a few benefits of using B2B lead generation forms. They help you: Profile and get to know website visitors. Generate better leads.

Privacy Scores Again: Maine Passes Strict Internet Privacy Law

Convert

Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine Governor signed into law LD 946 with title: “An Act To Protect the Privacy of. Privacy

The brand safety conundrum

ADmantX

In light of new research showing that many of Britain’s biggest advertisers are appearing in non brand-safe environments, Nick Welch, UK business development director at ADmantX, advises on taking a balanced, nuanced approach to ensuring brand safety. . Brand safety is once again hitting headlines with the news that almost two-thirds of Britain’s biggest advertisers are exposed to potentially unsafe environments. Last week’s report, ‘Brand Safety in the UK: Willing to Risk it?’

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Appointment Setting Services

OutboundView

Tired of your team missing sales quotas? Retention and training new sales hires costs only increasing? You are not alone. According to Forbes, 57% of Sales Reps (1) missed their quotas last year. And the cost to replace a sales rep is $90,000+, yikes! (2) 2) Many times missed quotas are directly related to not having enough sales pipelin. Appointment setting services help businesses build sales pipeline which will hopefully help reduce the retention and training costs listed previously.