INDUSTRY INSIGHTS YOUR PEERS ARE READING
I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. MORE
Can coaching a kids’ sports team really make you a better content marketer? These five coaching hacks offer valuable lessons and reminders. And a bonus – if you read this, you don’t even have to become a coach to learn them.) Continue reading → The post Want to Create Better Content? MORE
Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine Governor signed into law LD 946 with title: “An Act To Protect the Privacy of. Privacy MORE
For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. MORE
In light of new research showing that many of Britain’s biggest advertisers are appearing in non brand-safe environments, Nick Welch, UK business development director at ADmantX, advises on taking a balanced, nuanced approach to ensuring brand safety. . Brand safety is once again hitting headlines with the news that almost two-thirds of Britain’s biggest advertisers are exposed to potentially unsafe environments. Last week’s report, ‘Brand Safety in the UK: Willing to Risk it?’ MORE
Artificial intelligence is set to take over the marketing landscape, don't you agree? If you're like most marketers, then you're already using various forms of AI. For example, you're likely using tools to automate your email marketing, data collection, and even conversations. social marketing MORE
I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. MORE
Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half of the respondents believe Silicon Valley will no longer be the tech innovation center of the world in four years. MORE
CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain performance. MORE
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. MORE
Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done. MORE
The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. MORE
Lead nurturing is an essential component of any B2B marketing strategy, helping organisations like yours convert prospects into loyal customers. By effectively nurturing your leads, you can offer consumers unique value during every stage of the customer decision-making journey. MORE
You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contacting form will. The post 6 Best Strategies for Targeted Lead Generation appeared first on ONLY B2B. blogs MORE
When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers. MORE
Tired of your team missing sales quotas? Retention and training new sales hires costs only increasing? You are not alone. According to Forbes, 57% of Sales Reps (1) missed their quotas last year. And the cost to replace a sales rep is $90,000+, yikes! (2) 2) Many times missed quotas are directly related to not having enough sales pipelin. Appointment setting services help businesses build sales pipeline which will hopefully help reduce the retention and training costs listed previously. MORE
If you are looking for the database of the future apps that will fit in and work perfectly in the cloud database setting all over the globe, MongoDB is the one you should consider. MORE
The allure of working as a free agent, outside of the confines of a 9-5 is enticing. Imagine: no boss to listen to, and people pay you to hear your expert advice. It sounds like a great gig, doesn’t it? . MORE
Marketing Insider Group
JULY 4, 2019
I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.
Reachforce
JULY 4, 2019
Artificial intelligence is set to take over the marketing landscape, don't you agree? If you're like most marketers, then you're already using various forms of AI. For example, you're likely using tools to automate your email marketing, data collection, and even conversations. social marketing
Marketing Insider Group
JULY 4, 2019
I go to a lot of top conferences. And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves.
Hatchbuck
JULY 4, 2019
The allure of working as a free agent, outside of the confines of a 9-5 is enticing. Imagine: no boss to listen to, and people pay you to hear your expert advice. It sounds like a great gig, doesn’t it? .
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Content Marketing Institute
JULY 4, 2019
Can coaching a kids’ sports team really make you a better content marketer? These five coaching hacks offer valuable lessons and reminders. And a bonus – if you read this, you don’t even have to become a coach to learn them.) Continue reading → The post Want to Create Better Content?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Single Grain
JULY 4, 2019
What Is Branding? As the American Marketing Association defines it: “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”.
Hootsuite
JULY 4, 2019
When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers.
Vidyard
JULY 4, 2019
For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience.
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Account-Based Marketing is a strategy, not a solution.
Only B2B
JULY 4, 2019
You need a lot of high quality leads to make your business successful. Targeted lead generation is equally important and just putting your website together with a contacting form will. The post 6 Best Strategies for Targeted Lead Generation appeared first on ONLY B2B. blogs
The Lead Agency
JULY 4, 2019
Lead nurturing is an essential component of any B2B marketing strategy, helping organisations like yours convert prospects into loyal customers. By effectively nurturing your leads, you can offer consumers unique value during every stage of the customer decision-making journey.
Moz
JULY 4, 2019
Posted by BenjaminEstes After you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like many things in our industry, that's easier said than done.
HG Data
JULY 4, 2019
Research – HG Insights examine the findings of the Global Technology Industry Innovation Survey which reveals that more than half of the respondents believe Silicon Valley will no longer be the tech innovation center of the world in four years.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Altitude Branding
JULY 4, 2019
The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire.
Convert
JULY 4, 2019
Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and adopting privacy bills that would allow consumers to object to the sale of their personal information. On June 6, 2019, the Maine Governor signed into law LD 946 with title: “An Act To Protect the Privacy of. Privacy
ADmantX
JULY 4, 2019
In light of new research showing that many of Britain’s biggest advertisers are appearing in non brand-safe environments, Nick Welch, UK business development director at ADmantX, advises on taking a balanced, nuanced approach to ensuring brand safety. . Brand safety is once again hitting headlines with the news that almost two-thirds of Britain’s biggest advertisers are exposed to potentially unsafe environments. Last week’s report, ‘Brand Safety in the UK: Willing to Risk it?’
Altitude Branding
JULY 4, 2019
If you are looking for the database of the future apps that will fit in and work perfectly in the cloud database setting all over the globe, MongoDB is the one you should consider.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
OutboundView
JULY 4, 2019
Tired of your team missing sales quotas? Retention and training new sales hires costs only increasing? You are not alone. According to Forbes, 57% of Sales Reps (1) missed their quotas last year. And the cost to replace a sales rep is $90,000+, yikes! (2) 2) Many times missed quotas are directly related to not having enough sales pipelin. Appointment setting services help businesses build sales pipeline which will hopefully help reduce the retention and training costs listed previously.
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