Thu.Mar 19, 2020

B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.


Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should be done to enhance them.

Evergreen Score: The New Content Metric You Should Care About


In the 1970s, a British boutique owner named Susie Faux came up with the capsule wardrobe. The idea behind it is that you should aim to collect a small amount of timeless pieces of clothing. These garments, like a white silk button-down, work in any season, at the office, on the weekend. They also become the building blocks for a highly functional closet. For years, I have been chasing the capsule wardrobe.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Rise Up in SERPs With the Right SEO Content

Content Marketing Institute

Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Company News


Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer


In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded […]. The post Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer appeared first on Influitive.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)


Automated email and channel marketing software provider AdBase , headquartered in St. Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries. Texts show the percentile difference per day or since the last report.

Case 155

More Trending

Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer


In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded […]. The post Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer appeared first on Influitive.

Transforming Social Media Marketing Through AI

Martech Advisor

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Since its introduction in the early 2000s, social media has completely changed the world – from how people interact with one another to how companies interact with their customers. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success


Build it and they will come? It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.

Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

As COVID-19 forces events from in-person to virtual , the first and most essential thing is a mindset shift: Going digital was not your plan, but it’s your chance to make the most of a bad situation. While you take a step back and re-orient yourself to running a virtual event, you have some freedom to re-envision what your event will look like. Your virtual conference can still be meaningful and engaging for your audience.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

I Flew to Amsterdam for a Cup of Coffee


This article, authored by our Member Consultant John Sigmon, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

How Storytelling and Extended Reality Can Captivate Customers

Martech Advisor

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. The best way to convince someone is to tell them a story. I have a preschooler who now has a mind of her own that is hard to convince. Especially, when it comes to eating her greens.

Best Practices for Email Marketing During a Crisis: Webinar Recording + Q&A


As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? And if so, how?

We’re making some changes to the Free Plan


A lot can change in a few weeks. This is a unique world event. And we’re seeing a lot of creators in need of help. That’s why we launched The Creator Fund last week and why we’re making more changes to our Free Plan today… As of today, we’re changing our Free plan to include email broadcast sending to up to 500 subscribers and adding Creator Pass- two courses filled with the teaching and tools you need to build a business doing work you love.

Plan 78

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Create a Content Calendar for Social Media Marketing


Reading Time: 8 minutes It’s 2020 and social media has never been more important for businesses. With more than 91% of the US population using social media platforms, it’s clear where your customers are easiest to reach. The bad news? More and more businesses are investing heavily in building. Content Curation Content Marketing Strategy SMM content calendar content curation social media marketing

Business as (Un)usual

Carla Johnson

March 20, 2020 I’ve worked from home for the last 19 years. There are a slew of articles that give you tips on how to be productive from your kitchen table or even your couch. Normally, that’s exactly what you need…when it’s business as usual. Getting into a regular routine in your new home office. Or getting the hang of. The post Business as (Un)usual appeared first on Carla Johnson

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor. In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Determine Your Goal.

Type I and Type II Errors: The Inevitable Errors in Optimization Experiments


Type I and type II errors happen when you erroneously spot winners in your experiments or fail to spot them. With both errors, you end up going with what appears to work or not. And not with the real results. Misinterpreting test results doesn’t just result in misguided optimization efforts but can also derail your.

Spot 72

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Can Paid Content Amplification Help Your SEO?


This question has been asked for at least the last six years and there’s a lot of confusion around the answer. Google specifically recommends not to get involved in paid link building schemes; saying it will have a negative impact on search rankings. The question to ask is whether a paid media amplification plan is part of a link building scheme for search rankings or whether it’s for legitimate distribution. For the vast majority of brands, the answer is a resounding, “no.”

SEO 70

4 Common Small Business Problems and How to Solve Them


As a small business owner, there are a number of common issues that you’ll inevitably find yourself having to deal with, regardless of whether you’re a brand new startup, or on your way to rapid growth. To succeed, it’s crucial that you avoid the big mistakes and have a plan of action for the smaller, more common ones. . We all know that knowledge is power. Having an idea of what these common problems are can help prevent them from stressing you out and negatively impacting your success.

How to Add Email Countdown Timers to Make More Sales Right Now!


Ok, here we go. Are you ready for this? Three. Right now, you’re probably expecting something big to happen. You’re not sure what it is, and no promises were made. But as you counted down from 5, did you feel that small tingle of anticipation building up? That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. Because that small bit of anticipation can boost sales in a big way.

Email 64

5 Ways Digital Asset Management Enables Productivity When Working From Home, and Beyond


Working from home is never an easy feat. Oftentimes, efficiency and productivity fly out the window as distractions are endless–cue your dogs playing with squeaky toys, your local UPS man

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Social Media Management in Times of Crisis

Buffer Social

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond.

Together, Apart – 150 Ways to Come Together Over Video During Covid-19


Naturally, we miss our family and friends, and the truth is no one knows for sure when it will be safe for us to meet them again. For the time being, video gives us plenty of opportunities to connect – whether it’s by creating and sending each other videos, having video calls, or sharing our screen with others. Magisto is just one of the many tools at your disposal. Create a video from this list to send to your loved ones now. Go Live. We need connection now, more than ever.

Lessons Learned from 13 Years of Working Remote


With businesses around the globe sending their workforce home to carry out their 9-5 duties, virtual office working is quickly becoming the norm. Thirteen years ago, I moved from an office to remote work, and while I love it now, it was tough to establish boundaries and routine. If you’re struggling with how to find balance in a new remote role, consider these lessons I’ve learned through the years. Lesson 1: Dress for success. I know what you’re thinking: this girl is crazy.

Work 63

How to Handle Marketing During Uncertain Times

BOP Design

For many businesses and individuals, the past few years have been positive and included opportunities and avenues for growth. With the current COVID-19 pandemic that is spreading across much of Europe and the Americas, the present and future have become very uncertain. The clear focus now should be on taking care of those who are ill, protecting those who are high-risk for infection, and staying healthy. In the U.S.,

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.