B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data.
MARCH 19, 2020
Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity Model can help you determine where your organization is in developing its various capabilities and what should be done to enhance them.