Contently
MARCH 19, 2020
In the 1970s, a British boutique owner named Susie Faux came up with the capsule wardrobe. The idea behind it is that you should aim to collect a small amount of timeless pieces of clothing. These garments, like a white silk button-down, work in any season, at the office, on the weekend. They also become the building blocks for a highly functional closet.
Content Marketing Institute
MARCH 19, 2020
Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute.
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Webbiquity
MARCH 19, 2020
Automated email and channel marketing software provider AdBase , headquartered in St. Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries. Texts show the percentile difference per day or since the last report.
ANNUITAS
MARCH 19, 2020
We all share concern over the health and safety of our loved ones during this humanitarian and health crisis – it’s truly something like we’ve never seen before. But many of us also share concern over a different crisis: the state of our businesses at this time. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
MARCH 19, 2020
Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. This places many of you into a new and potentially uncomfortable situation. Rest assured, you are more prepared than you think. However, for some extra guidance, here are some best practices for managing a fully remote sales team from our very own sales leaders. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 19, 2020
In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement.
Influitive
MARCH 19, 2020
In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded […].
Martech Advisor
MARCH 19, 2020
How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Since its introduction in the early 2000s, social media has completely changed the world – from how people interact with one another to how companies interact with their customers. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.
ConvertKit
MARCH 19, 2020
A lot can change in a few weeks. This is a unique world event. And we’re seeing a lot of creators in need of help. That’s why we launched The Creator Fund last week and why we’re making more changes to our Free Plan today… As of today, we’re changing our Free plan to include email broadcast sending to up to 500 subscribers and adding Creator Pass- two courses filled with the teaching and tools you need to build a business doing work you love.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech Advisor
MARCH 19, 2020
World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. The best way to convince someone is to tell them a story. I have a preschooler who now has a mind of her own that is hard to convince.
DivvyHQ
MARCH 19, 2020
Build it and they will come? HA! It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Here’s more.
Search Engine Journal
MARCH 19, 2020
Here's how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover. The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal.
SmartBug Media
MARCH 19, 2020
Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor. In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. 1.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convert
MARCH 19, 2020
Type I and type II errors happen when you erroneously spot winners in your experiments or fail to spot them. With both errors, you end up going with what appears to work or not. And not with the real results. Misinterpreting test results doesn’t just result in misguided optimization efforts but can also derail your.
Sprout Social
MARCH 19, 2020
Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. .
DrumUp
MARCH 19, 2020
Reading Time: 8 minutes It’s 2020 and social media has never been more important for businesses. With more than 91% of the US population using social media platforms, it’s clear where your customers are easiest to reach. The bad news? More and more businesses are investing heavily in building.
Brandfolder
MARCH 19, 2020
Working from home is never an easy feat. Oftentimes, efficiency and productivity fly out the window as distractions are endless–cue your dogs playing with squeaky toys, your local UPS man.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Magisto
MARCH 19, 2020
Naturally, we miss our family and friends, and the truth is no one knows for sure when it will be safe for us to meet them again. For the time being, video gives us plenty of opportunities to connect – whether it’s by creating and sending each other videos, having video calls, or sharing our screen with others. Magisto is just one of the many tools at your disposal.
Buffer
MARCH 19, 2020
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond. Over the last, 9 years, we’re very grateful to have built up such a strong community of people who use our products, read our blogs and listen to our podcast, and we believe that it’s important
Televerde
MARCH 19, 2020
With businesses around the globe sending their workforce home to carry out their 9-5 duties, virtual office working is quickly becoming the norm. Thirteen years ago, I moved from an office to remote work, and while I love it now, it was tough to establish boundaries and routine. If you’re struggling with how to find balance in a new remote role, consider these lessons I’ve learned through the years.
Litmus
MARCH 19, 2020
As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. Can you keep sending promotional emails or do you need to adjust your email program? And if so, how? In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, perso
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
MARCH 19, 2020
Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. Neil Patel explained it well when he wrote : "Good SEO. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. There isn't any way around it.". I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.
EveryoneSocial
MARCH 19, 2020
Let’s be honest, working during social distancing isn’t easy. Sure, there are the perks of having autonomy, personal snack bar (e.g. your kitchen), and maybe a feline coworker. But the perks of “WFH” can wear off quickly, as social interaction is central to any job. When a team is separated or disparate to begin with, some workers find it difficult to reach their potential when office camaraderie is out of reach.
Hubspot
MARCH 19, 2020
91% of marketers are confident that they're making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans.
BenchmarkONE
MARCH 19, 2020
As a small business owner, there are a number of common issues that you’ll inevitably find yourself having to deal with, regardless of whether you’re a brand new startup, or on your way to rapid growth. To succeed, it’s crucial that you avoid the big mistakes and have a plan of action for the smaller, more common ones. . We all know that knowledge is power.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
MARCH 19, 2020
Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.
Allocadia
MARCH 19, 2020
As people socially distance during the COVID-19 pandemic, many of us are suddenly working from home and feeling adrift without our regular routines and face-to-face connections. . While the ramifications of social distancing and remote work are a struggle, it’s the most important thing we can be doing right now to stop the spread of COVID-19. Social distancing will help us flatten the curve of the virus and prevent overwhelming hospitals.
Hubspot
MARCH 19, 2020
It's a brand new month, everyone! It's a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait. aren't we forgetting something? With last month's activities all done, we need to pause for a second to examine what worked and what didn't. And you can't do that just by saying last month's activities were "great".
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