Fri.Dec 18, 2020

Top 5 Things B2B Marketers Need to Know in 2021


2020 has officially been the year of uncertainty, a theme that experts expect to continue well into next year. While organizations seem to have adapted to the “new normal,” IT decision-makers (ITDMs) may soon need to pivot again, with some businesses returning to their offices as early as Q2 2021.

‘Houston, We Have a Problem.’


She’s considering pausing her career. My brother, a single dad who lives with our recently widowed father, is doing all he can to juggle school and work and the demands of caring for a multi-generational household. “I’m I’m stretched so thin, I feel like Elastic Man.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This Week in Content Marketing: Lessons from Home Depot, KFC, and Google

Content Marketing Institute

Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week.

“The Universe Is Full Of Magical Things”


Kevin Joran will return with his weekly posts in mid-January. We wish you all health and peace during these continuing trying times. Have a safe and relaxing holiday season. Best wishes in 2021! Reflections.

Words 113

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Local SEO: Optimizing Your Rankings for Google Local Search

Local SEO – Table of Contents. Introduction – What is Local SEO? Local SEO vs. National SEO. + Why Isn’t My Business Appearing in Google Local Search? + Why Local SEO Should Be Your Top Priority. Moving Your Business without Disrupting Local SEO Rankings. +

SEO 85

More Trending

Why Empathy Is Critical to Your Marketing Success


Marketers need a surprising, yet powerful, tool: empathy. Empathy in content opens new avenues to customer engagement and sales. This era of digital transformation requires a complete rethinking of how marketers deliver our messaging in content. Self-promotion no longer endears us to customers.

The Fascinating 40-Year Evolution of User Experience in eCommerce


At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Alexander Randall was Ph.D. in General System research and his wife, Cameron Hall, had a degree in economics.

Top Business and Technology Predictions for 2021


2020 has officially been the year of uncertainty, a theme that experts expect to continue well into next year. While organizations seem to have adapted to the “new normal,” IT decision-makers (ITDMs) may soon need to pivot again, with some businesses returning to their offices as early as Q2 2021.

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Use Header Tags and H1 Tags for SEO


Header tags and H1 tags make webpage content more user-friendly and are part of basic SEO best practices. There are different types of header tags, categorized by numbers, from H1 to H6.

SEO 109

Content Experiences Are the New Content Marketing

Search Engine Journal

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal. Content Marketing SEO

10 Things You May Not Know About Marketo

Heinz Marketing

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. It’s hard to know what you don’t know.

The 5 Best Ebook Formats for Marketers [Free Templates]


Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Trigger an Elementor Popup on a Link Click


Are you using Elementor for your site and want to add a button that triggers a popup? Elementor has become one of the most popular page builders on WordPress. It’s easy to use and doesn’t require any technical knowledge or coding skills to get started.

Click 66

4 Mistakes to Avoid When Integrating Systems into Your Tech Stack

SmartBug Media

If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly.

Test 63

What is a Content Operations Platform? Why Do You Need One?


Do you need to get control over "content chaos" in 2021? Utilizing a centralized content operations platform is the only way to fly for growing content teams.

Adventures in Teamlancing Part 8: Documenting and Reporting the Highs and Lows


For the past few months, I’ve been chronicling my ongoing journey from freelancer to teamlancer. In case the idea of teamlancing is still new to you, it’s something we’ve been delving into for the past few months.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Tech Talk with Litmus: Crafting personalized and scalable email experiences


30-second summary: Email marketing is the most dependable and measurable channel for digital marketing. Also, 50% percent of consumers prefer to be contacted by a brand over email. An average consumer sees more than 5000 ads and marketing messages in a single day.

Email 61

Our Top 5 Webinars from 2020


If there’s one thing 2020 didn’t completely destroy, it’s online events. With the majority of the industry working from home throughout the pandemic, companies (including us) invested heavily in delivering value through webinars.

Kazoo implement 6Sense’s account engagement platform to drive engagement and results


30-second summary: Kazoo had an existing proprietary fit model using business size and industry attributes exclusively. Combined with Company Surge ® Intent data, outbound SDRs saw a significant increase in prospect reply rates.

3 Ways Lead Engagement Strategies Will Evolve in 2021


2020 is coming to a close (phew), and 2021 is just around the corner. While it feels like an accomplishment just to get through this year, there’s no rest for the weary – and 2021 is sure to be challenging in its own ways. The only constant is change, right?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Marketing in the New Normal: Predictions for 2021 and Beyond


2020 has been a grim, chaotic, uncertain year in so many ways. As marketers, one of our fundamental responsibilities is responding to change, and oh, how you did.

How to Create a B2B Content Marketing Funnel For Better Conversion

Unbound B2B

Introduction. B2B content marketing is getting more popular. In fact, according to a survey by the Content Marketing Institute, 69% of B2B marketers now have a documented content marketing strategy.

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

Table of Contents. + The Importance of a Brand’s Online Reputation. Paying Close Attention Saves The Day. Dealing With Negative Reviews. Astroturfing – Or The Art of Masquerading. + 8 Tips for Effective Online Reputation Management. Keep These Tools on Your Reputation Management Workbench.

M&A Activities in the CX Space Abound: Twilio Buys Segment

Aberdeen HCM Essentials

The year 2020 has been a year of changes; many were unexpected, but almost all were rather predictable.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.