Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.” At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Zoominfo

JANUARY 8, 2021

2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

Zoominfo 246

Zoominfo Paid Search Agency Amazon Case Studies 246

Tomorrow People

JANUARY 8, 2021

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. ‘You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

JANUARY 8, 2021

InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. Big news for revenue leaders! We’re thrilled to announce we have entered into a strategic partnership with Revenue Collective , an incredible membership organization bringing together more than 4,000 sales, marketing and operations professionals.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Zoominfo

JANUARY 8, 2021

2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans have also shifted or changed entirely. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

Zoominfo 130

Zoominfo Paid Search Agency Amazon Case Studies 130

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process.

Training 141

Training Top of Funnel Resources Work Management 141

ClickZ

JANUARY 8, 2021

30-second summary: . As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential. In addition to 5G connectivity, a number of technological developments are coming together to propel AR into the mainstream.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Content Marketing Institute

JANUARY 8, 2021

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading → The post How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap] appeared first on Content Marketing Institute.

Content 142

Content Content Marketing Paid Search Agency Companies 142

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

JANUARY 8, 2021

Starting the new year right is probably more important this year than ever before. After all, 2020 was one of the most annus horribiles of the last century, and its aftermath continues to make its presence known. Now that the holidays are over, it’s time to push the reset button and embrace the new year. Here are some ideas for starting 2021 off with renewed focus and clarity.

Positioning 104

Positioning Tactics Course Examples 104

Liveintent

JANUARY 8, 2021

This is a PSA for publishers and brands who want to survive as competition for attention heats up in the new year. According to a study conducted by WBR Insights, 51% of US retail professionals identified website personalization as a top goal going forward. Yet a whopping 64% can only identify up to half of their website visitors, and 50% can’t identify a prospective customer across online and offline platforms.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

The Daily Egg

JANUARY 8, 2021

In the construction industry, you need accurate estimates to win work. Without the speed and accuracy of construction estimating software, you’re stuck spending hours crunching numbers only to land on something close. Despite all that time and effort, guessing isn’t good enough. Estimate too high and you’ll never win any bids. Estimate too low and […].

Software 124

Software Best Practices Spending 124

ClickZ

JANUARY 8, 2021

30-second summary: The pandemic has shifted consumer shopping habits leaving brands to be innovative in how they connect and engage with their customers. Online shopping has surged, yet consumers still expect an efficient online shopping experience from brands. Automation technologies are inspiring greater customer loyalty on digital channels as brands are able to keep up with the influxes of ecommerce orders and inquiries.

Enterprise Management 113

Enterprise Management Automation Work Management Marketing Automation Services 113

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. #EmailMarketing spam trigger words are an email deliverability myth.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

ClearVoice

JANUARY 8, 2021

In August, I started a new consulting position that had me working as part of a remote team located in various parts of the globe and the U.S. Joining the team shifted everything I once knew about freelancing to a brand-new sphere. Instead of adding input as needed or creating or producing content, or analyzing the work of others, I became part of a team , albeit for a limited number of hours weekly.

Tips 105

Tips Elasticity Bandwidth Rules 105

Litmus

JANUARY 8, 2021

It’s 2021. Finally. Finally. While we’re just as thrilled as you are that 2020 is officially over, like a lot of you, we’re looking ahead and thinking about how we can make 2021 better than what felt like the worst (and longest) year in history. That’s right, it’s time to talk about New Year’s Resolutions —all of those promises made in January… and typically forgotten by February.

Communities 102

Communities Webinar Metrics Planning Efficiency 102

ATAK Interactive

JANUARY 8, 2021

When it comes to building a B2B website, having original photography can set you apart from your competitors. In today’s B2B Marketing Agency Insights , CEO Austin LaRoche discusses the value of investing in original photography for B2B businesses. Video transcription below: Welcome back to B2B Marketing Agency Insights. I am your host, Austin LaRoche, the CEO at ATAK Interactive.

Marketing Websites 88

Marketing Websites Advertising Agencies B2B Paid Search Agency 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Matchcraft

JANUARY 8, 2021

MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within ad Vantage there are many efficiency tools and features available to both our reseller and agency clients’ sales teams and campaign managers. One such feature is the ability to clone existing campaigns between existing ad Vantage accounts, to new ad Vantage accounts and across markets.

Campaigns 98

Campaigns Paid Search Agency Advertising Agencies Ad Agencies 98

RDW Group

JANUARY 8, 2021

With more people staying at home and wanting to stay connected, even virtually, social media has seen a spike in … The post The Impact of COVID-19 on the Social Media Landscape appeared first on RDW Group.

Social Media 94

Social Media Media 94

ATAK Interactive

JANUARY 8, 2021

When it comes to building a B2B website , having original photography can set you apart from your competitors. In today’s B2B Marketing Agency Insights , CEO Austin LaRoche discusses the value of investing in original photography for B2B businesses.

Marketing Websites 78

Marketing Websites B2B Advertising Agencies Paid Search Agency 78

Visitor Queue

JANUARY 8, 2021

Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent. And it is not just top talent you are looking for, you also need someone that fits your values, strategies, and has qualities you are in […]. The post 12 Best Marketing Interview Questions to Ask Marketers appeared first on Blog Visitor Queue.

Best Practices 80

Best Practices Marketing & Strategy Paid Search Agency Marketing 80

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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ATAK Interactive

JANUARY 8, 2021

When it comes to building a B2B website, having original photography can set you apart from your competitors. In today’s B2B Marketing Agency Insights , CEO Austin LaRoche discusses the value of investing in original photography for B2B businesses. Video transcription below: Welcome back to B2B Marketing Agency Insights. I am your host, Austin LaRoche, the CEO at ATAK Interactive.

Marketing Websites 78

Marketing Websites Advertising Agencies B2B Paid Search Agency 78

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. This year, a topic that’s being added as a priority for many sales teams is (surprise, surprise) virtual selling and how to use video and other techniques to enhance the remote sales process.

Training 74

Training Top of Funnel Resources Work Management 74

SEMrush

JANUARY 8, 2021

À medida que avançamos em 2021, aqueles que possuem habilidades de SEO estão em alta demanda. Mas como adquirir essas habilidades? Continue lendo para aprender como se tornar um especialista nessa área. Este guia passo a passo vai mostrar o caminho para se tornar um especialista em SEO. Leia nossas dicas de especialistas em SEO para se preparar para o próximo ano e alcançar seus sonhos de marketing digital!

SEO 74

SEO Marketing 74

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech.

Education 65

Education Communities Work Management Tools 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Champion Communications

JANUARY 8, 2021

Is one cloud really enough ? A re your remote workers genuinely protected from threat actors? C an you actually predict what the post-pandemic world will look like for lockdown-riddled retail? O ur clients clear all these questions up and more in the la test coverage highlights. . . Aptum- . Aptum CEO: ‘Mid-market enterprises want to be cloud agnostic’ .

Digital Asset Management 62

Digital Asset Management Gartner Enterprise Management Distribution 62

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. KITCHENER, Ontario – January 7, 2021 – Two years ago, Vidyard reordered its stakeholder list to prioritize ‘Community’ above ‘Investors’ in a bold move for tech.

Education 65

Education Communities Work Management Tools 65

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. By using this digital marketing channel, you can increase the impact of every dollar spent by ensuring ads only appear for the most relevant audiences at the most appropriate ti

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59