Fri.Jan 08, 2021

How To Make Marketing An Invaluable Function

Marketing Craftmanship

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago.


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Busting the Top 5 Social Media Myths


Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business.

How to pitch your GTM messaging to a full range of personas

Tomorrow People

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Why the time is right for augmented reality (AR) in marketing


30-second summary: . As AR comes of age, it presents a wealth of opportunities for marketers that go far beyond face filters on social media.

More Trending

Why spam trigger words are a thing of the past


Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled.

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7 Best Magento Extensions to Skyrocket Conversions and Sales


Are you looking for the best Magento extensions for your online store? Since there are hundreds of Magento extensions available on the market, it’s hard for store owners to choose the best ones for their needs.

How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

Content Marketing Institute

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions.

What Are Your New Year’s Resolutions for Email?


It’s 2021. Finally. Finally. While we’re just as thrilled as you are that 2020 is officially over, like a lot of you, we’re looking ahead and thinking about how we can make 2021 better than what felt like the worst (and longest) year in history.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

It’s 2021. Do you know who your website visitors are?


This is a PSA for publishers and brands who want to survive as competition for attention heats up in the new year. According to a study conducted by WBR Insights, 51% of US retail professionals identified website personalization as a top goal going forward.

How automation can enhance the retail experience in 2021 and beyond


30-second summary: The pandemic has shifted consumer shopping habits leaving brands to be innovative in how they connect and engage with their customers. Online shopping has surged, yet consumers still expect an efficient online shopping experience from brands.

The Best Virtual Sales Training Resources for Your Next Sales Kickoff


Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies.

The Triblio Team Sounds Off: New Year’s Resolutions


Happy New Year and good riddance, 2020! We’re sure that you’re as thrilled as we are for a fresh start. 2020 was a wild ride but we’re excited for what’s to come. In the spirit of ringing in 2021, hear from some of the Triblio family on their New Year’s resolutions.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

December in Review. Saying goodbye to 2020 whilst looking ahead to 2021

Champion Communications

Is one cloud really enough ? A re your remote workers genuinely protected from threat actors? C an you actually predict what the post-pandemic world will look like for lockdown-riddled retail?

InsightSquared + Revenue Collective


InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. Big news for revenue leaders!

How to Use HARO (Help a Reporter Out) for Link Building & SEO

As a business or blogger, positive PR and online exposure is a must. It’s one of the keys to building credibility, generating organic traffic , and introducing new customers into your brand’s ecosystem.

Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close


All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

12 Best Marketing Interview Questions to Ask Marketers

Visitor Queue

Building a strong marketing team isn’t easy, but it is crucial to grow your business and expand your reach. There are countless companies that are competing for top talent.

New Office Leases Surge at the End of the Year


2020 was a disruptive year for everyone and everything. For those who love to travel, for instance, the year forced plans to come to a quick and indefinite hold. For businesses, the majority of their plans, too, have had to shift or change entirely.

B2B Programmatic Advertising 101 for B2B Digital Marketing

The ABM Agency

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results.

Smashing search awards in 2020

Modern B2B

The post Smashing search awards in 2020 appeared first on Modern | B2B Marketing Agency. News B2B Digital Advertising Case study Digital Advertising Hyland Performance marketing Search Marketing

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

B2B SEO Tactics and Strategies for B2B Digital Marketing

The ABM Agency

Whether you realize it or not, B2B digital marketing relies heavily on search engine optimization—better known as SEO.

Implement These 5 Methods to Optimize Your Mobile SEO Strategy

Method and Metric

Smartphones are our very own compact computer. They are the go-to to complete any task conveniently. Gone are the days of T9 and 2D video games; a lot of users are now working, recipe building, blogging, doom scrolling, paying bills, and shopping using their mobile devices.

LinkedIn Advertising 101 for B2B Digital Marketing

The ABM Agency

When companies consider which social media platforms to run their marketing campaigns on, they typically want to gravitate toward Instagram and Facebook due to the sheer popularity of these platforms. B2B companies, however, should reconsider.

Smashing search awards in 2020

Modern B2B

The post Smashing search awards in 2020 appeared first on Modern | B2B Marketing Agency. News B2B Digital Advertising Case study Digital Advertising Hyland Performance marketing Search Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.