Mon.Jun 03, 2019

5 Ways to Feature Customers in Your Content


When was the last time you made a purchase without looking at reviews? Today, it isn’t enough to tell people how great your product or service is. You need other people to tell them too. And who better than your satisfied customers?

How to make outstanding video thumbnails


Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership.

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Align Your Inhouse and Outsourced Lead Generation Process and Get the Most of Your ROI

Unbound B2B

Introduction. When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company.

How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Can Retailers Obtain New Leads with Visual Search?

Modern Marketing

In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged , particularly over the last holiday shopping season.

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More Trending

Help! Save Your B2B Marketers From These Three Traps


There is one inescapable reality for the modern B2B marketer: overwhelm.

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A Look at What Makes a Successful Digital Marketing Campaign (with Statistics)


During the last couple of years, the digital marketing sector has grown considerably, thus leading to the emergence of numerous complex trends.

What is Meaningful Marketing?


Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Unfortunately, when many people think of marketing, their perception is largely negative.

Stop Thinking About Personalized Content as an Extra

Content Marketing Institute

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

ReMeet Traackr: Introducing our new brand identity I Traackr


Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh

Brand 101

5 Ways to Optimize Sales Activities with Dashboards


Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard.

The Best Tweets from #SEMrushChat: How to Write Explosive Content


Last week, the #SEMrushchat topic was “How to Write Explosive Content“. Our community contributed outstanding tactical strategies and insights that only come from a lot of experience. If you want to improve your content marketing strategies, read through these tips. Content Marketing

Use ClearVoice’s Account-Based Casting Call Tool to Scale Business Content, Fast


You know that ClearVoice is a user-friendly and writer-friendly platform to connect companies with marketing content creators. And, you know we produce a lot of content — from ebooks to podcasts to blogs — to inform and inspire conversations around content marketing best practices.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level


If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important."

Why Account Based Marketing Is All the Rage (and How to Do It Right)


Account-Based Marketing Just Makes Sense. Let’s face facts. Over the past decade, we’ve seen massive gains in the ways we measure and track marketing campaigns.

Most Viewed Video Ads: Mother’s Day


How are brands approaching the trials and tribulations of parenthood? There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving.

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4 Best Practices to Conduct a Content Audit Without the Hassle

Content Standard

You’ve created and pioneered a bold content strategy, and you’re justifiably proud of it.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Driving Growth in B2B Tech Sales - Marketing at ZMOT with Intent-Data


In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? Solving the B2B Technology Sales and Marketing Challenge.

100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

Today, you don’t have to build a physical brick-and-mortar location to have a successful store. The emergence of Amazon, eBay, Shopify, and other online marketplaces are allowing consumers to order products right from their homes. The world of e-commerce is accomplishing 2 significant things: 1.

Creating a Personalized Ad Experience with ACR


Automatic content recognition, or ACR, is a technology that identifies consumed audio and video content on digital devices. Though most commonly associated with smart TVs, ACR can be perused on any platform connected to the internet.

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Clutch Lists Ladder Among Top Digital Strategy Agencies In New York

First, Why Should Ladder Be On Your Radar? Ladder is a global growth marketing agency (and might be the largest growth agency too).

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Podcast 006: James Pethokoukis – Economic Analyst and Columnist at the American Enterprise Institute

FMG Suite

Discover expert insight on how the latest trade and policy issues will impact your clients. ? ? ? ?. James Pethokoukis is the DeWitt Wallace Fellow at the American Enterprise Institute and a frequent CNBC commentator who offers his perspective on trade, economics, and other financial subjects. He shares a unique, insiders’ perspective on pending trade issues and other current events that your clients are asking questions about today.

The Best Content Marketing Platform for Creating Content


No matter the size of your marketing team or company, the likelihood that you’ll need to outsource some of your marketing tasks is ever increasing. I’ve seen this need at all of my employers and clients.

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11 Small Business Marketing Strategies and Tactics to Employ Now

Outbound Engine

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. Should you focus on offline or online strategies? How do you prioritize marketing tasks? There are many questions to ask and answers to be found.

5 Ways to Optimize Sales Activities with Dashboards


Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard. A sales dashboard collects key metrics and KPIs from several sources (including your CRM ) and displays it in a single, visual hub.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!