Mon.Jun 03, 2019

5 Ways to Feature Customers in Your Content


When was the last time you made a purchase without looking at reviews? Today, it isn’t enough to tell people how great your product or service is. You need other people to tell them too. And who better than your satisfied customers?

How to make outstanding video thumbnails


Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership.

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Align Your Inhouse and Outsourced Lead Generation Process and Get the Most of Your ROI

Unbound B2B

Introduction. When it comes to lead generation, one question that always plagues marketers is whether to outsource or handle every activity inhouse. Ultimately, there is need for both approaches in any company.

How to Build a Successful Agency-Client Relationship

Marketing Insider Group

There are many aspects to building a successful agency. Juggling different projects and deadlines, managing multiple teams, and being pro-active with your own marketing efforts are all essential to success.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Can Retailers Obtain New Leads with Visual Search?

Modern Marketing

In the world of commerce, the use of visual and voice searches is increasing. Over the last several months, voice and visual queries have surged , particularly over the last holiday shopping season.

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More Trending

A Look at What Makes a Successful Digital Marketing Campaign (with Statistics)


During the last couple of years, the digital marketing sector has grown considerably, thus leading to the emergence of numerous complex trends.

Stop Thinking About Personalized Content as an Extra

Content Marketing Institute

Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.

What is Meaningful Marketing?


Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Unfortunately, when many people think of marketing, their perception is largely negative.

Help! Save Your B2B Marketers From These Three Traps


There is one inescapable reality for the modern B2B marketer: overwhelm.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

ReMeet Traackr: Introducing our new brand identity I Traackr


Traackr introduces the new purpose-driven brand identity as we approach our 10th year in business. Discover our new logo and the top reasons for the refresh

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5 Ways to Optimize Sales Activities with Dashboards

Modern B2B Marketing

Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive productivity through the roof. One of the best ways to gather these insights in one place is by creating a sales dashboard.

The Best Content Marketing Platform for Creating Content


No matter the size of your marketing team or company, the likelihood that you’ll need to outsource some of your marketing tasks is ever increasing. I’ve seen this need at all of my employers and clients.

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Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media


If you’re serious about building a remarkable brand on social media , we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your audience. And engagement with your customers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Use ClearVoice’s Account-Based Casting Call Tool to Scale Business Content, Fast


You know that ClearVoice is a user-friendly and writer-friendly platform to connect companies with marketing content creators. And, you know we produce a lot of content — from ebooks to podcasts to blogs — to inform and inspire conversations around content marketing best practices.

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level


If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important."

Most Viewed Video Ads: Mother’s Day


How are brands approaching the trials and tribulations of parenthood? There may be no better barometer than the plethora of ads that come out around Mother’s Day. Every year, thousands of Mother’s Day ads tug at our heartstrings to encourage gift-giving.

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8 Tips to Avoid Decision Fatigue (Infographic)


Even with a good night's sleep and a big cup of coffee, many of us begin to lose steam only halfway through our morning. Running from meeting to meeting or pouring over tedious documents can take a lot out of you.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Driving Growth in B2B Tech Sales - Marketing at ZMOT with Intent-Data


In a landscape saturated by information, how can you cut through the noise to reach the right B2B Technology buyers; who are in-market for your services and solutions at that time? Solving the B2B Technology Sales and Marketing Challenge.

4 Best Practices to Conduct a Content Audit Without the Hassle

Content Standard

You’ve created and pioneered a bold content strategy, and you’re justifiably proud of it.

Creating a Personalized Ad Experience with ACR


Automatic content recognition, or ACR, is a technology that identifies consumed audio and video content on digital devices. Though most commonly associated with smart TVs, ACR can be perused on any platform connected to the internet.

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11 Small Business Marketing Strategies and Tactics to Employ Now

Outbound Engine

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. Should you focus on offline or online strategies? How do you prioritize marketing tasks? There are many questions to ask and answers to be found.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Best Tweets from #SEMrushChat: How to Write Explosive Content


Last week, the #SEMrushchat topic was “How to Write Explosive Content“. Our community contributed outstanding tactical strategies and insights that only come from a lot of experience. If you want to improve your content marketing strategies, read through these tips. Content Marketing

SEO Email Marketing-Precision Targeting for the Customer Funnel


As marketing moves into more and more personalization, email marketing has taken on renewed importance.

100 Key E-Commerce Statistics That Will Generate Sales

Atomic Reach

Today, you don’t have to build a physical brick-and-mortar location to have a successful store. The emergence of Amazon, eBay, Shopify, and other online marketplaces are allowing consumers to order products right from their homes. The world of e-commerce is accomplishing 2 significant things: 1.

Clutch Lists Ladder Among Top Digital Strategy Agencies In New York

First, Why Should Ladder Be On Your Radar? Ladder is a global growth marketing agency (and might be the largest growth agency too).

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.