Fri.Nov 16, 2018

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The 8 content marketing trends software marketers need to know for 2019

Tomorrow People

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility.

Trends 166
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The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them. So, how do you get your audience to comment on your social media posts?

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Why Millennials Value Experiences, Not Stuff

Biznology

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. However, the most noteworthy trend is their decreased desire to own things or buy them through traditional channels. Instead Millennials are obsessed with having a memorable experience, which will have a reverberating impact on positioning brands in the future.

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5 Ways to Manage Your Social Media Over the Holiday Vacations

Convince & Convert

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. Click To Tweet. It’s the most wonderful time of the year! But you might be worrying how you’re going to keep a handle on your social media presence while your team members are taking time off to sip eggnog, unwrap gifts, or indulge in a bit of light gluttony with their friends and family.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Agile Marketing: Five Tips To Do It Right

Fusion Marketing Partners

Agile marketing makes marketing departments more effective by using agile software principles that allow marketers to move faster in response […].

Tips 99

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It’s a Hot Freelance Life at the Equator: Living Abroad and the Freelancing Journey

ClearVoice

It had finally happened. I was burned out. In the last few years, I had moved, switched jobs, witnessed the after-effects of a tragic accident, lost a friend to cancer, lost my grandmother, and found myself in and out of the ER with the medical bills to prove it. I was working multiple jobs trying to pay for said medical bills while also attending community college into the early night hours.

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How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. If you’re looking to build a site on WordPress, one of the first questions you may find yourself asking is, “What’s the difference between WordPress.org and WordPress.com?”.

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15 Tips on Holiday Marketing From an Award-winning Creative Director

Emplifi

You’ve probably heard the famous quote, “Most people don’t plan to fail; they fail to plan”. The quote from John L. Beckley is more than 200 years old and still rings true today, especially around the holidays. Too often creative teams are left scrambling to develop holiday related branded content at the last minute.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Snooze your way to success: how sleep affects your productivity

JotForm

“You’re demonstrating a wildly outdated, anti-scientific and horribly inefficient way of using human energy. It’s like trying to launch us into our clean energy future (or into space) with a coal-fired steam engine. It just won’t work.” Arianna Huffington, founder of Thrive Global and outspoken sle.

Product 81
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3 Mega-Trends from Litmus Live 2018

Litmus

Our yearly series of conferences on all things email—Litmus Live—has come to an end. It’s been a whirlwind across three cities, with dozens of speakers and over a thousand attendees. While it’s always bittersweet to close out Litmus Live for the year, it’s exciting to get back to work and start implementing some of the amazing ideas seen on stage. The talks at Litmus Live 2018 ran the gamut.

Trends 70
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LinkedIn Just Relaunched Company Pages. Here’s What You Need To Know.

Hubspot

Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences.

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Close the Year Strong with These B2B Holiday Marketing Tips

Altitude Marketing

The most wonderful time of the B2C marketing year is upon us. Retailers are looking forward to Black Friday, Cyber Monday and the monthlong festival of commerce that is the holiday season. But business-to-business marketers don’t need to feel left out in the cold. Here are four B2B holiday marketing tips to help you close the year out right. Though the nights have gotten colder, ’tis the season for warm cups of hot chocolate, big fluffy sweaters and a crackling fire.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Understanding Customer Data Platforms: 3 Levels of Functionality

Salesforce Marketing Cloud

Even though it may feel like everyone in marketing is talking about customer data platforms (CDPs) these days, the idea of the CDP as a martech category is still in its infancy. There’s a lot of confusion about how to categorize CDPs.

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Email Writing Tips for the Not-So-Great-Writer

Heinz Marketing

By Brenna Lofquist , Marketing Consultant for Heinz Marketing. Advice from an everyday marketer not a copywriter. This topic might seem very basic or some people might not even take the chance to read it, but I am sure there are others out there like me, who don’t have a strong writing background and still need to write engaging marketing emails. Growing up my mom always said that I was such a great writer and I thought so too but writing about non-fiction prompts for State exams or English clas

Tips 68
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Shared and Dedicated IPs: Which Should You Choose?

SendGrid

Trying to determine whether you should be on either a shared or a dedicated IP? Before you make any decisions, let’s start with the basics. The post Shared and Dedicated IPs: Which Should You Choose? appeared first on SendGrid.

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Self-Driving Cars Will Hit the Road in a Few Weeks. Are We Ready?

Hubspot

A recent Bloomberg report says that self-driving car maker Waymo is planning to launch a driverless car-hailing service imminently. In as little as a few weeks, the story says, Waymo -- which is owned by Google parent company Alphabet Inc. -- will debut a commercial, self-driving car service that some have likened to ride-hailing companies Uber and Lyft.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Technology Can Facilitate Teacher Peer Reviews

JotForm

Aside from student teaching, how often have you, as a teacher, been able to observe and learn from other teachers in a classroom environment? In her doctoral thesis, Linda J. Hirsch, Ed.D., assistant superintendent for Chelmsford Public Schools in Massachusetts, asserts that schools struggle to.

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Six Cover Letter Greetings for Every Situation

Hubspot

When you're trying to make a good first impression, a greeting is critical. Saying "Yo, what's up" to your new employer will evoke a different, likely more negative reaction than, "Hello, sir, it's nice to meet you.". A cover letter greeting is just as important as your first in-person salutation. It's a chance to demonstrate professionalism and even effort -- for instance, addressing your hiring manager by first and last name shows you did your research.

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Is “Martech” a Noun or a Verb?

Canadian Marketing Association

At its October meeting, the CMA’s Martech Council discussed insights from Inbox Marketer’s CEO Geoff Linton on key themes that emerged at the recent MarTech East conference in Boston. Read more. Media Has a Systemic Talent Issue, Part 2: Thoughts from the CMA’s Media Council. This is the second of two articles that summarize the CMA Media Council’s discussion about how to address the systemic talent issue that media marketers are facing.

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Adjacking: The companies piggy-backing the John Lewis’ Christmas ad success

Champion Communications

I think it’s fair to say that in recent years, one brand’s Christmas adverts have held a monopoly on the minds' of the UK public. The brand? John Lewis. This year, the department store’s Christmas advert stars Elton John, and tells the story of ‘The Boy and His Piano’, which traces back through the star’s life and career highlights, right the way back to the moment when he got his first piano on Christmas day (queue the awes).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Tactics in Customer Success

Varicent

Today’s conversation is with Bill Mahoney , VP Customer Services at SalesLoft , about using key sales tactics in customer success. Bill Mahoney, VP Customer Services at SalesLoft. Let’s start out by hearing about your role at SalesLoft and what do your main priorities look like right now as VP of Customer Services … At SalesLoft, customer services are split into three teams: Onboarding/Implementations Success Technical Support That list will soon include a professional services program as we con

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The Email Marketing Software You Need For Success

Atomic Reach

Struggling with Email Marketing? Today, marketing teams are investing in social media marketing, pay per click, and email marketing among other channels. That also means, when they are ready to invest their money and time into making their business known, they have to find the most efficient and cost-effective ways to market themselves. Three-quarters of companies agree that email offers "excellent" to "good" ROI.

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Reasons Why You Need Lead Scoring on Day One

Predictive Response

Lead scoring is usually described as a way of sorting through leads to find the ones you should focus on. This is absolutely true, but it’s also incomplete. You don’t just need lead scoring when you’re buried in a pile of potential leads and you need to know where to focus your attention. You need lead scoring even if you only have one lead a day.

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How to Grow Your PPC Revenue Despite the Rise of Ad Blockers

QuanticMind

You’ve probably seen the headlines calling ad blockers the “death of online advertising,” and anyone who works in PPC advertising knows a thing or two about them. But while ad blockers gained popularity back in 2016, three years later, advertising revenue is as strong as ever. Still, some worry that the rise of ad blockers in popularity and adoption will continue to grow, affecting long-term advertising growth potential.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Get Your Webinar Seen!

Valasys

Only half of the people who register for a webinar actually attend it. This is a problem every webinar creator and marketer faces. Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. If planned properly, it works as a good foundation for success. But that is not enough! Having a great webinar includes having attendees.

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What It Means to Be a Fearless Marketer

Terminus

Madison Bennett, one of Marketo’s Fearless 50 marketers, shares his advice for being unafraid and operating more efficiently as a marketing team. Earlier this year, Terminus’ own Madison Bennett was named as one of Marketo’s Fearless 50. As marketing operations coordinator, Madison helps manage our marketing tech stack and workflows, spending his days in tools like Salesforce, Marketo, and Terminus.

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Your Customer Experience and Reputation are Your Brand

Nuvi