Biznology

JANUARY 6, 2017

Small business owners tend to do it all and wear all of the business hats when running their business. The owner often acts as the marketer, operations manager, and human resources manager all at the same time. When it comes to the myriad of decisions to make, it can be stressful to feel the pressure of making the best decision to ensure your business has a profitable existence.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Marketing Insider Group

JANUARY 6, 2017

For the 104th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” featuring 15 new trends and updated ratings of over 60 previously predicted trends For the past 7 years, Rohit Bhargava has curated his best-selling list of non-obvious trends by […].

Curation 138

Curation Trends Features Best Practices 138

Hive9

JANUARY 6, 2017

If there’s a marketing organization indifferent to the idea of a bigger budget, we haven’t met them yet. Your budget is intrinsically tied to what you’re able to accomplish. A bigger budget can mean better technology , new hires, higher salaries, and more resource to put into your marketing campaigns. Every bit of that makes for a happier, more successful team.

Paid Search Agency 126

Paid Search Agency Marketing Resources Campaigns 126

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay u

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Consulting 0

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

JANUARY 6, 2017

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. In marketing circles, The Furrow is a legendary entity, the Adam of brand publishing. In 1912, it had a peak circulation of more than 4 million readers.

Content Marketing 116

Content Marketing Advertorials Work Management Content 116

Contently

JANUARY 6, 2017

I’m about to confess something that’ll probably come back to bite me in the butt during my next job interview: I’m a disorganized person. I’ve heard this since kindergarten. “You’re going to have to learn to organize your stuff better if you’re going to make it in the first grade,” my teacher, Miss Jessica, told me.

Work Management 79

Work Management Marketing Management Budget Programs Software 79

Industrial Marketing Today

JANUARY 6, 2017

Happy New Year! I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. The ranking is based on various parameters from Google Analytics. I left out the home page even though it is the most visited page as expected. The interesting thing to […] The post Top 10 Industrial Marketing Posts of 2016 by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content summary.

Marketing Analytics Tools 0

Marketing Analytics Tools Marketing Analytics Google 0

Content Standard

JANUARY 6, 2017

Imagine you’re a mid-level marketer who has a good thing going. Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. You have an audience that’s willing to engage from time to time on Twitter. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Akoonu

JANUARY 6, 2017

We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or “sales speak.” This can seem ambiguous and difficult to address if you don’t understand exactly what this means to your specific buyers.

Buyer Personas 49

Buyer Personas Marketing Content Marketing Content 49

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Forrester B2B

JANUARY 6, 2017

Are your marketing and sales teams caught in that endless loop of finger pointing? B2B sellers who complain about lead quality/quantity and marketers who criticize sellers for poor follow up? After years of acknowledging their issues with each other, many B2B marketing and sales teams continue to be at odds. Just “google” marketing and sales […].

B2B Sales 40

B2B Sales B2B Marketing B2B Google 40

DiscoverOrg

JANUARY 6, 2017

I remember it so vividly that it’s crystal clear. Nearly a year ago on Monday, January 25th, 2016, during the review of our 2016 budget at the Board meeting, one of our Board members questioned whether we were sandbagging our aggressive budget and asked CEO Henry Schuck the quintessential question on every Board’s and CEO’s mind: “How can you grow the company faster?”.

Paid Search Agency 120

Paid Search Agency Full Circle Insights Training Top of Funnel 120

Kapost

JANUARY 6, 2017

It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start. Enter New Year’s resolutions, because you don’t want to be left saying “I’m in the same place I was last year, not again!” next year.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

LEADership

JANUARY 6, 2017

I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Savvy marketers are advised to pay attention! Here’s the thing: by 2018, nearly 80% of internet usage will be mobile.

Mobile Advertising 45

Mobile Advertising Mobile Marketing Internet Marketing Social Networks 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 6, 2017

There's something about the word "poster" that seems very. retro. I remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work? As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.

Design 76

Design Creativity Promotion Effectiveness 76

SnapApp

JANUARY 6, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also, as quick as possible. Please.”. This is true if you’re facing a quarterly strategy plan, a new month in the blog schedule, deciding on webinar subjects, getting a “more video” request, etc.

Top of Funnel 48

Top of Funnel Promotion Sales Qualified Leads Marketing Automation Services 48

Contently

JANUARY 6, 2017

Here’s what you missed while deciding never to wear a backpack skiing again … Recode: Mark Zuckerberg shares Facebook’s secrets with all his employees, and almost none of it leaks. Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe. It sounds like familiar territory for the CEO of a growing company—to address any concerns or discuss a product roadmap—but the level of candor apparent

Paid Search Agency 66

Paid Search Agency Advertising Agencies Cable Mobile Advertising 66