Sun.Apr 07, 2019

Why Outsourcing is Key to Scale Your Marketing Efforts

Spiralytics

Growing a business is a multi-faceted venture, and as a business owner, it’s your responsibility to make sure all operations (including the company’s marketing efforts) run as smoothly as possible. Of course, this is easier said than done.

Course 109

The Good, the Bad and the Ugly: How Bad B2B Website Design Is Holding You Back

BOP Design

Do visitors leave your site without engaging with content, completing your opt-in form, or clicking through to another page? Not finding new leads or seeing an increase in organic traffic? If the answer to these questions is yes, it’s possible that your B2B website design is lacking.

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How to Create UTM Codes to Track Your URLs [UTM Builder]

Hubspot

A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you're worth your salt.

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How to Find Your True Local Competitors

Moz

Posted by MiriamEllis Who are your clients’ true competitors? It’s a question that’s become harder to answer.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Stevens & Tate Marketing Recognized as a Top 2019 Chicago Creative Agency on Clutch

Stevens & Tate

At Stevens & Tate Marketing, we focus on impacting businesses and finding marketing solutions for our clients. Thus, our agency aims to help businesses solve their problems through our premium quality services and marketing programs.

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Mistakes to Avoid when Writing a B2B Value Proposition

The Lead Agency

“A Value Proposition is a statement that a company uses to summarise why a consumer should buy a product or use their service. This statement convinces a potential consumer that your product or service will add more value or better solve a problem than other similar offerings will” – Investopedia. B2B Businesses use this statement to target potential clients. As such, it is often responsible for the first impression that a prospect ahs of your business.

[Research] The State of Marketing Automation - Adoption, Usage, Benefits, Challenges

B2B Marketing Directions

Recent research by CleverTouch Marketing, a marketing technology consultancy and service provider based in the UK, provides an interesting snapshot of the state of marketing automation adoption and usage.

Tips to Generate Traffic to Your Non-Profit’s Website Using Social Media

Predictive Response

Launching and managing a successful non-profit organization requires more than simply passion for the cause you represent. Understanding how to effectively and efficiently communicate with your intended audience and those who have a genuine interest in helping your organization is essential when getting started in the non-profit sector. Generating traffic to your non-profit’s website does not have to be difficult with the right social media marketing strategy in place.