Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

B2B 220

B2B Tactics B2B Marketing Effectiveness 220

NetLine

MARCH 27, 2023

Remote work. Ad blocking. Email blindness. The digital world has changed. For B2B marketers, it likely looks rather odd compared to the world we once knew. This is the name of the game, however—and for many of the players, the ground is, again, about to move under your feet. The B2B Landscape Will Soon Experience a Seismic Shift Try as we might, the ripple effects of the pandemic are inescapable.

Intent Data 52

Intent Data Intent B2B Sales B2B Marketing 52

SendX

MARCH 27, 2023

Email is one of the most commonly used forms of communication in the modern world. It is one of the best ways to communicate with our friends, family, and colleagues.

Best Practices 195

Best Practices 195

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.

Content Marketing 189

Content Marketing Content Marketing CAN-SPAM 189

Advertisement

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Content 147

Content Social Media Social Marketing Marketing Strategy 147

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. The Hootsuite team analyzed thousands of social media posts on TikTok, Facebook, Instagram, Twitter, and LinkedIn to see if certain days and times universally get more engagement than others.

Social Media 116

Social Media Media Best Practices Linkedin 116

Search Engine Journal

MARCH 27, 2023

Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone can use The post New Open Source ChatGPT Clone – Called Dolly appeared first on Search Engine Journal.

SEO 121

SEO 121

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility.

SEO 111

SEO Social Media Peer-to-peer Social Marketing 111

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing.

Lock-In 106

Lock-In eCommerce Verticals Vendors 106

Advertisement

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

DivvyHQ

MARCH 27, 2023

In a world with an ever-growing population and an overflowing amount of content, it's more important than ever to make sure your brand's voice is heard. Check out our latest article on content marketing saturation to learn how to overcome the challenges and make your mark!

Content Marketing 99

Content Marketing Content Marketing Branding 99

Roketto

MARCH 27, 2023

Greetings, fellow marketing warriors! Are you tired of feeling like you’re fumbling around in the dark, blindly trying to connect with potential customers? Do you wish you had a magic wand that could help organize contacts and track interactions with them?

Contact Marketing 83

Contact Marketing Contacts Hubspot Marketing 83

ClearVoice

MARCH 27, 2023

Case studies are a vital part of many marketing campaigns, providing concrete examples of how your business helps users. When carefully crafted, a case study becomes a cornerstone of your decision-stage content marketing strategy—creating leads, deals, and conversions. Unfortunately, many case studies lack structure, data, and clarity—leading to a time-intensive piece of content that ultimately yields little value.

Case Studies 98

Case Studies Case Study Studies Buyer Personas 98

Roketto

MARCH 27, 2023

Are you exhausted of chasing down leads like a desperate lover trying to win back their ex? Do you feel like your marketing tactics are stuck in the Stone Age, and you’re just waiting for a dinosaur to come and end your misery? Well, my friend, it's time to evolve.

Inbound Marketing 83

Inbound Marketing Hubspot Consulting Marketing 83

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Search Engine Journal

MARCH 27, 2023

Google Search Console adds clicks and impressions reports for product snippets and merchant listings The post Google Updates Search Console With New Merchant Reports appeared first on Search Engine Journal.

Google 97

Google Impressions Product SEO 97

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

B2B Marketing 96

B2B Marketing B2B Sales B2B Marketo 96

Search Engine Journal

MARCH 27, 2023

Get the 2023 best link building guide that can help you identify link building opportunities and turn them into powerful backlinks. The post Link Building In 2023: 14 Ways To Create Your Own Backlink Opportunities appeared first on Search Engine Journal.

Link Building 92

Link Building Ad Building Best Practices SEO 92

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps. Here’s a list of the latest HubSpot updates relevant to managers: Marketing Campaign custom properties (beta) List releases: Create a random sample, clone and restore static lis

Hubspot 93

Hubspot Email Marketing Contact Marketing Custom Publishing 93

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Hootsuite

MARCH 27, 2023

Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. It needs to be attractive and engaging enough to capture your audience’s attention. But what makes an eye-catching banner image? Keep reading to learn more about how to craft the perfect custom banner.

Banners 88

Banners Youtube Template Practices 88

Search Engine Journal

MARCH 27, 2023

With the rollout of Google's February 2023 Product Review Update, product review sites are kicking it up a notch. Discover more in this in-depth analysis. The post Analyzing The February 2023 Product Review Update appeared first on Search Engine Journal.

Product 84

Product Analysis Google SEO 84

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. 1. What is Marketing Services? Marketing Services is a team of ClickDimensions Power Users & Marketing Experts whose sole purpose is to provide our customers with the best possible experie

Service 80

Service Marketing Marketing Strategy Case Study 80

Search Engine Journal

MARCH 27, 2023

Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. The post Google Ads Policy Update: Changes To Government Docs & Services appeared first on Search Engine Journal.

Google 84

Google Ads Service Advertisements 84

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. Now, e-commerce is booming and here to stay. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. When we think about online selling, we usually think about selling products like clothing or electronics.

Service 75

Service Purchase Intent Landing Pages Marketing Prospects 75

G2M Solutions

MARCH 27, 2023

Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ. It aims to link each stage of the donor journey, from initial awareness to advocacy, and to build strong, long-lasting relationships with supporters. DLM helps to ensure that every touchpoint with a supporter is meaningful and impactful.

Touchpoints 62

Touchpoints Loyalty Ad Building Leads 62

The Freeman Company

MARCH 27, 2023

The post Driving Innovations at the SEMA Show appeared first on Freeman.

98

98

Benchmark Email

MARCH 27, 2023

With email marketing, it can seem like there’s always something new coming into the fold, challenging your strategy. It’s a fast-moving industry, and being aware of every development is crucial for engaging your audience in the best, most optimal manner. One of the more recent developments is dark mode. Dark mode, alongside Apple’s iOS15 update,… The post Is Everyone Going Dark?

Email Marketing 67

Email Marketing Advertising Benchmark Marketing Strategy Optimization 67

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Televerde

MARCH 27, 2023

Optimizing the journey from prospect to customer is crucial to maximizing your revenue. One of the best ways to smooth out and accelerate that journey is through lead qualification. Without an effective lead qualification process, your sales and marketing teams could be wasting valuable resources on unqualified leads. According to Ruler Analytics, the average conversion rate of a lead becoming a qualified lead is 2.9%.

Lead Qualification 59

Lead Qualification Leads Lead B2B Sales 59

Hubspot

MARCH 27, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is an increasingly consultative profession. You could go so far as to say we're in the age of the "Always Be Helping" salesperson. That means reps need to provide prospects with helpful and specific resources as opposed to stuffing irrelevant information down their throats — but you can't get there if you don't understand where your prospect is coming from.

Buyer's Journey 63

Buyer's Journey Hubspot Marketing Prospects Trust Marketing 63

HG Data

MARCH 27, 2023

Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a … The post Solution Break-Down: Account-Level IT Spending appeared first on HG Insights.

Spending 52

Spending Vendors Marketing Strategy Examples 52