Brightedge

JUNE 24, 2018

To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re focusing on those that are the most basic and most discussed. In this first segment of our SEO glossary, we’ll go over the […]. The post A Guide to Basic SEO Practices: Part 1 appeared first on BrightEdge SEO Blog.

SEO 82

SEO Practices Segmentation Effectiveness 82

PureB2B

JUNE 24, 2018

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business.

Enterprise Management 62

Enterprise Management Marketing AI Trends Marketing Management 62

Spiralytics

JUNE 24, 2018

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned approximately $3 for every $1.60 spent. Today, search advertising remains as an effective way to drive awareness, traffic, and conversions.

Adwords 59

Adwords PPC Ads Statistics 59

Golden Spiral

JUNE 24, 2018

We typically start every project with a competitive marketing analysis and it always helps us and our clients tremendously. What’s interesting is that, from time to time, a client will tell us that they don't think they need a competitive marketing analysis because, “Our product is so unique in the marketplace we really don’t have any competitors.".

Analysis 48

Analysis Template Marketing & Strategy Marketing 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

B2B Marketing Directions

JUNE 24, 2018

At the recent MarTech West conference in San Jose, California, Scott Brinker unveiled the new version of his famous (or perhaps infamous) marketing technology landscape supergraphic (shown above). To no one's surprise, the new graphic shows that the number of marketing technology solutions continues to grow at a breathtaking pace. Scott's 2018 graphic includes 6,829 technology solutions from 6,242 unique vendors.

Optimization 44

Optimization Custom Publishing Paid Search Agency Software 44

Outbrain

JUNE 24, 2018

There’s nothing like an international competition to get people fired up, online and offline. And now that we’re deep into the 2018 FIFA World Cup, our global football (or is it soccer?) craze is showing. All eyes are focused on Russia, or more precisely, on our screens. Get this: During Iceland’s first-ever World Cup match, against Argentina, an incredible 99.6% of people in Iceland who were watching TV were watching the match!

CTR 45

CTR Mobile Advertising Content Network Marketing 45

Zoominfo

JUNE 24, 2018

In today’s tech-driven world, businesses have constant access to their customers—for better or worse. Think about it, with chatbots, forums, review sites, email, social media, and mobile apps— modern customer relationships are more complicated than ever before. . The importance of improving customer relationships. The most successful companies recognize the impact of positive customer relationships.

Enterprise Management 133

Enterprise Management FAQ Work Management Zoominfo 133

PureB2B

JUNE 24, 2018

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about in 2018. Knowing what to do in the midst of change will help you implement the right data-driven marketing strategies to future-proof your business.

Enterprise Management 132

Enterprise Management Marketing AI Trends Marketing Management 132

TaylorMadeIn KEW

JUNE 24, 2018

I had never heard the term ‘fake news’ before 2 years ago. Yet at the end of 2017, the Collins English Dictionary named this term in its annual list of ‘Words of the Year’. They define it as: fake news (?fe?k ?nju?z) noun : false, often sensational, information disseminated under the guise of news reporting. While we all recognise it as a phrase regularly used by Donald Trump, we in B2B marketing are not immune to our own version of fake news; these are the statements and viewpoints that are con

B2B Marketing 50

B2B Marketing Planning B2B Work Management 50

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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