Envy
OCTOBER 18, 2022
You’ve definitely heard the term being thrown around, but what is RevOps really? In one sentence, Revenue Operations or RevOps is the end-to-end view of a company, starting with marketing, through SDR & sales and ending with customer service and customer success. Quite simply, operational integration of all these departments is crucial for your company’s success.
Webbiquity
OCTOBER 18, 2022
Guest post by Chris Tweten. When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? You’ve done all that work for nothing.
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KoMarketing Associates
OCTOBER 18, 2022
As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade. The American Marketing Association-New York recently published the “Future of Marketing” report for 2022, and statistics suggested that most B2B marketers (56%) see most or all of their efforts moving online or going digital within the next 10 years.
Contently
OCTOBER 18, 2022
Customer research can surprise you. Think a new product feature would be awesome? Your users might hate how complicated it makes things. Guessing about a use case for your product? Consumers might operate it in a totally different way than you imagined. There’s no doubt about it: The customer-obsessed company wins. Why you can’t afford to skip customer research.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
OCTOBER 18, 2022
Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. The good news? Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Search Engine Journal
OCTOBER 18, 2022
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 18, 2022
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.
Martech
OCTOBER 18, 2022
Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BOP Design
OCTOBER 18, 2022
At Bop Design, our team lives and breathes B2B website design and development on a daily basis. Well, not literally, but definitely figuratively. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B.
Search Engine Journal
OCTOBER 18, 2022
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs appeared first on Search Engine Journal.
Benchmark Email
OCTOBER 18, 2022
Welcome emails are an important part of an email marketing strategy. It’s a chance to show that you are personable and thoughtful and eager to share useful information with your new subscribers. As a result, the subscribers will look forward to receiving more messages from you. You may be surprised that welcome emails have a… The post How to Write Welcome Emails That Turn Subscribers into Leads appeared first on Benchmark Email.
Search Engine Journal
OCTOBER 18, 2022
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
OCTOBER 18, 2022
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”
Search Engine Journal
OCTOBER 18, 2022
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.
Martech
OCTOBER 18, 2022
With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Data is recognized as the most valuable resource for brands and marketers around the world.
Search Engine Journal
OCTOBER 18, 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween 2022 appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
OCTOBER 18, 2022
But not all of them work. Believe us—we’ve tried them. These are the seven that have worked for us. People are more likely to share content with unique insights. Data, experiences, opinions—anything they can’t find elsewhere.
Salesforce Marketing Cloud
OCTOBER 18, 2022
If you want to fly, give up everything that weighs you down. This idea is an adaptation from Toni Morrison’s novel “Song of Solomon.”. During this year’s Dreamforce , our annual event that brings together the Salesforce community, a common topic across sessions was the concept of control — and how giving up some of it might be exactly what you need to become a better leader and build trust with your teams.
Convert
OCTOBER 18, 2022
Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. You can get micro-hits of CRO and A/B testing theory, practical knowledge, implementation pitfalls, and rules of thumb to develop an experimentation mindset right in your inbox.
LeanData
OCTOBER 18, 2022
It’s a common problem among superheroes and their significant others: Batman and Rachel Dawes. Wonder Woman and Steve Trevor. Spiderman and MJ. Save the world or save your loved one because you can’t do both. . Network congestion, bugs and quick fixes known as technical debt present a similar, albeit less cinematic dilemma. Do the job right or do it fast, but you can’t do both.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Acrolinx
OCTOBER 18, 2022
It’s time to build a content governance framework Enterprise content governance is a discipline created in response to the skyrocketing amounts of (and demands on) customer-facing content. So … Continue reading "How to Build a Content Governance Framework in 4 Steps". The post How to Build a Content Governance Framework in 4 Steps appeared first on Acrolinx.
HG Data
OCTOBER 18, 2022
In this step-by-step video, Shelby Cleveland, Account Executive, demonstrates how HG Insights’ unique Technology Intelligence helped one of her clients identify a $1.6B storage management displacement opportunity. The post HG Use Case: Storage Management Displacement Opportunity appeared first on HG Insights.
Benchmark Email
OCTOBER 18, 2022
From a subtle start to exploding into our daily lives, the eCommerce industry is rapidly growing and revolutionizing the way we shop online. The eCommerce industry is less expensive to enter, has fewer startup costs, and has better margins than traditional retail. Currently, eCommerce makes up 20.4% of all retail sales worldwide, and this figure… The post A Complete Guide to eCommerce Project Management appeared first on Benchmark Email.
Bannersnack
OCTOBER 18, 2022
7 minutes read Customer demand for personalization is on the rise, as recent studies suggest. In advertising, this means people want creatives tailored for them, delivered at the right time and place. It goes without saying that businesses that don’t prioritize personalization in advertising risk falling behind the competition. But how can advertisers meet each user with a banner ad variation that speaks directly to them?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
CopyBlogger
OCTOBER 18, 2022
Wondering how to respond to criticism about your writing? Let’s look at the situation you face in a different way. Continue Reading. The post Stop Wondering About How to Respond to Criticism appeared first on Copyblogger.
DivvyHQ
OCTOBER 18, 2022
If you feel like your content marketing operations needs improvement, today's post by Yauhen Zaremba, Director of Demand Generation at Pandadoc, identifies 4 key areas that should be your focus. From creating a style guide, to ensuring you have the right tech, optimizing your operations can have a big impact on your team's output.
Search Engine Journal
OCTOBER 18, 2022
Optimizing TikTok ads can be tricky. Discover how to apply three modes of persuasion to engage audiences: ethos, pathos, and logos in 5 helpful steps. The post How To Optimize TikTok Ads Like A Pro: The 5-Step Guide appeared first on Search Engine Journal.
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