B2B Marketing Directions

AUGUST 20, 2017

Business buyers broadly agree that thought leadership content has a significant impact on their purchase decisions at every stage of the buying process. But they consistently rate the impact of their organization's thought leadership content substantially lower. That is one of the more ironic findings of a recent study by Edelman and LinkedIn. How Thought Leadership Impacts B2B Demand Generation was based on a survey of 1,329 business decision makers representing a wide range of industries and c

Thought Leadership 40

Thought Leadership B2B Thought Leadership Demand Generation Customer Surveys 40

Customer Experience Matrix

AUGUST 20, 2017

One of my favorite objections from potential buyers of Customer Data Platforms is that CDPs are simply “too good to be true”. It’s a reasonable response from people who hear CDP vendors say they can quickly build a unified customer database but have seen many similar-seeming projects fail in the past. I like the objection because I can so easily refute it by pointing to real-world case histories where CDPs have actually delivered on their promise.

Ideal Customer Profiles 136

Ideal Customer Profiles Work Management Marketing Management Case Studies 136

PureB2B

AUGUST 20, 2017

In today’s socially-connected world, buyer trust in traditional advertising is dropping fast while trust in organic, user-generated content is growing by leaps and bounds. This phenomenon, along with the growth of social media usage, has led to the rise of social selling. Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers.

Business 62

Business Ideal Customer Profiles Social Networks B2B Sales 62

PureB2B

AUGUST 20, 2017

In today’s socially-connected world, buyer trust in traditional advertising is dropping fast while trust in organic, user-generated content is growing by leaps and bounds. This phenomenon, along with the growth of social media usage, has led to the rise of social selling. Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers.

Business 54

Business Ideal Customer Profiles B2B Sales Social Media 54

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