Sun.Oct 25, 2020

article thumbnail

Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strat

article thumbnail

The Martech Show Episode #6: The Six Disciplines of Agile Marketing

chiefmartech

For the fifth episode of The Martech Show , we talked about five major trends of marketing technology. For this sixth episode , we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Exactly Is a Wordsmith?

ClearVoice

Wordsmith. You hear the word tossed around in chatty writer’s groups and on sassy author profiles. But, what the heck is that exactly, and are you one? Well, maybe. Let’s dig into the definition and history of this popular writer’s moniker and how we can use it in our own wordy-world. What is a wordsmith? Merriam-Webster says… A wordsmith is someone who works with words, or an especially skilled writer.

Sample 95
article thumbnail

Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

It's now clear that human decision making is usually a mix of rational and non-rational components. The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

Buy 78
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

6 Spooky Subject Line Mistakes to Avoid This Halloween

Opt Intelligence

The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up. Don’t fall victim to these common subject line mistakes, or your email campaign could turn into a horror show.

More Trending

article thumbnail

Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

ClickZ

30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K. Most excitement can be seen in households that fall between the income range of $40K to $100K. Where businesses can capture consumer attention during the holiday season 2020.

article thumbnail

HTTPS Is Table Stakes for SEO in 2020

Moz

Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear "a-ha!" moment to write about.

SEO 88
article thumbnail

SEO Best Practices When Using GIFs via @ChandalN

Search Engine Journal

What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here's everything you need to know. The post SEO Best Practices When Using GIFs via @ChandalN appeared first on Search Engine Journal.

SEO 140
article thumbnail

5 Ways External Collaboration is Easy, with Features Found in Brandfolder

Brandfolder

Without access to a single source of truth that’s easily shared between marketers, creatives and agencies, it’s no surprise that collaboration between internal and external partners isn’t always the most.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.