Sun.Oct 25, 2020

Why Social Media Marketing Is Important in 2020 and Beyond


We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet.

The Martech Show Episode #6: The Six Disciplines of Agile Marketing


For the fifth episode of The Martech Show , we talked about five major trends of marketing technology. For this sixth episode , we discussed the six disciplines of agile marketing.

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Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more


30-second summary: Shining holiday lights on US consumer intentions for holiday shopping with age group profiles and more. The overall holiday shopping sentiment remains positive across all households with incomes from $40K to $100K.

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5 Ways External Collaboration is Easy, with Features Found in Brandfolder


Without access to a single source of truth that’s easily shared between marketers, creatives and agencies, it’s no surprise that collaboration between internal and external partners isn’t always the most

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

6 Spooky Subject Line Mistakes to Avoid This Halloween

Opt Intelligence

The holiday shopping excitement may have started early this year , but we’re still in spooky season. It’s also prime time for email marketing and ecommerce promotions. Which means it’s the worst time of year to make a mistake with your subject lines. Competition is fierce and online shopping is up.

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HTTPS Is Table Stakes for SEO in 2020


Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed.

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What Exactly Is a Wordsmith?


Wordsmith. You hear the word tossed around in chatty writer’s groups and on sassy author profiles. But, what the heck is that exactly, and are you one? Well, maybe.

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Do You Need to Buy Essay Writing Help?


To make money by writing essays, there isn’t any better way to start than to find a site that offers a purchase essay UK service. This is a great way to be able to order essays online in the comfort of your house and for much less than you’d pay to be taken to a college campus. Some of those sites also offer support, such as answering any questions you might have. You can also earn money by ordering your own essays online in return for money.

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

It's now clear that human decision making is usually a mix of rational and non-rational components. The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

SEO Best Practices When Using GIFs via @ChandalN

Search Engine Journal

What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here's everything you need to know. The post SEO Best Practices When Using GIFs via @ChandalN appeared first on Search Engine Journal. Content Marketing SEO