Avitage
AUGUST 29, 2018
The long-prevailing wisdom is to align content to the customer’s buying stage and/or the sales process stage. This approach reflects an outdated content alignment and management mindset. It’s the folder mindset that says, “we need to group content within hierarchical folder categories.” Buying and selling stages are a rather obtuse concept.
KoMarketing Associates
AUGUST 29, 2018
When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. According to the results, the majority (87 percent) are coming across it via search engines. Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent).
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SnapApp
AUGUST 29, 2018
In the world of B2B marketing , it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed.
Marketing Insider Group
AUGUST 29, 2018
Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
AUGUST 29, 2018
How do people feel about your company? You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Act-On
AUGUST 29, 2018
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.
Adobe Experience Cloud Blog
AUGUST 29, 2018
Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand. Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier skill qualifications in the MarTech industry.
Kapost
AUGUST 29, 2018
Are you looking to create more impactful content and at the same time maximize efficiency? Creating content in today’s overly-saturated online environment requires a delicate balance between creativity and logic. The post 5 Tips for Content Creation To Maximize Efficiency and Content Appeal appeared first on Kapost Content Marketing Blog.
JotForm
AUGUST 29, 2018
Bill Gates said it best: “I’ll always hire a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” You hear a lot about how tirelessly software founders work. Most major companies retell stories of how in the early days their founder stayed up all night to build.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
AUGUST 29, 2018
Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016. It's important that you leverage Instagram for your own business, but once you start, it can be difficult to discern whether you're truly successful. Without the right metrics, you'll never know if you could be doing more to engage your audience or grow your following.
Ontraport
AUGUST 29, 2018
Shayla Mihaly is a holistic business coach to women healers, teachers and coaches. She specializes in healing the split women healers have between being spiritual practitioners and creating material wealth. She also created her own multi-six-figure healing center using the same inner and outer tools and strategies that she now teaches to her clients. […].
Content Standard
AUGUST 29, 2018
The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. It’s easy to see why: Deloitte predicts that in the next five years, penetration of smartphones among adults in developed countries will surpass 90 percent.
JotForm
AUGUST 29, 2018
In 2017, a survey of nearly 5,000 American teachers confirmed what many already intuitively understood: Teachers are overworked, incredibly stressed and responsible for an ever-increasing number of tasks that they have no input on. That last point is important. Schools systems around the country ro.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
AUGUST 29, 2018
In the world of B2B marketing , it’s easy to follow the leader. The problem with this, however, is that when everyone starts doing the same things marketing-wise…it gets a little, well…boring. If you really want to stand out to your B2B prospects , you have to be willing to experiment with new, out-of-the-box marketing ideas that get your brand noticed.
KEO Marketing
AUGUST 29, 2018
We live in a digital age, and as such, we need to tailor our businesses in such a way that they maximize the opportunities presented online. This is where SEO.
E-Spirit
AUGUST 29, 2018
1,000+ marketing and technology professionals from leading retail and e-commerce companies came together for the eTail East conference. Discover 5 key takeaways from this year’s event.
QuanticMind
AUGUST 29, 2018
To date, 2018 has been a year of massive change in the digital space. 2019 seems set to bring just as many challenges to online retailers, brands and internet marketers alike. The intense volatility of this time makes it difficult to predict what will happen next and how to leverage each event for maximum profit. Any business leader that hopes to succeed in coming years must take note of these trends and develop a future-proof growth strategy accordingly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Madison Logic
AUGUST 29, 2018
Caroline is a Customer Success Manager at Madison Logic. She comes to us from Malone Media Group. She’s smart, organized, and committed to helping Madison Logic’s customers succeed. In addition to her daily responsibilities, Caroline heads up Madison Logic’s Community Outreach team. We’re lucky to have her. What is the favorite part about working for.
LiveRamp
AUGUST 29, 2018
At its core, people-based measurement is all about allowing brands to use identity resolution to better understand their customers and build truly customer-centric organizations. That can feel like a challenge to companies who have so far used identity resolution for data onboarding only. If you’ve already made an investment in data onboarding and identity resolution for targeting, it’s not a stretch to apply this same workflow toward measurement and understanding what’s truly driving results fo
Hubspot
AUGUST 29, 2018
"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. 1. Facebook's Latest Removals. Preventing Violence in Myanmar. Earlier this month, Reuters published a special report on Facebook's ongoing struggle to curb violence-inciting hate speech on its platform in Myanmar.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
AUGUST 29, 2018
Everything Google touches seems to turn to gold. Not only have they helped online businesses generate billions of dollars through their search engine, but they also have — and continue to — branch out and create other products. One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows anyone to easily create and edit their own shareable document.
Strategic-IC
AUGUST 29, 2018
What does successful ABM implementation look like? Understand the key activities and steps that effective ABM campaigns contain. Account-based marketing campaigns are by definition, highly unique, specific and refined. Reaching out to a specific set of key accounts, be it at an individual, company, vertical or persona level - requires a highly-tailored approach, from the nature of campaign messaging, to campaign tactics themselves.
Spiralytics
AUGUST 29, 2018
The issue of conversion rates is a fairly controversial one, seeing as how it’s fairly difficult to profit from even the best of conversion rates if your traffic is fairly low. Therefore, you need to find a way to drive as many qualified leads to your ecommerce website as possible. Even the most predictable and unitary of demographics doesn’t spend all of their time on a single channel, which is why the only viable course of action for you to follow is the formation of a multi-channel ecommerce
Hubspot
AUGUST 29, 2018
Social selling is part activity and part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Liaison
AUGUST 29, 2018
It’s time to prepare for your upcoming trade show, but lately you’ve heard a lot about new mobile apps that allow you to forego the pricy badge scanners and use your own devices. It sounds intriguing, but you’ll need to know a little more before making the jump. . We’ve rounded up the pros and cons of badge scanners vs mobile apps. Really, what you’re comparing is a standard lead retrieval system that captures basic information that attendees provide to the event host, versus a customizable, en
The Point
AUGUST 29, 2018
In the agency business, clients look to us, naturally enough, for advice on what’s working in the marketplace, on the assumption that an agency’s collective experience, providing it aligns with a client’s market or product category, can bring real world insight to bear against important decisions relating to topics like strategy, content or creative.
Hubspot
AUGUST 29, 2018
Washington, D.C. is becoming a familiar place for Big Tech executives. Representatives from Facebook, Google (and companies it owns, like YouTube), and Twitter have testified at Congressional hearings for a range of issues -- from data privacy, to election meddling, to their "filtering practices.". Now, as major executives from all three prepare to return to the U.S.
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