Search Engine Journal

DECEMBER 19, 2021

It seems logical that language plays a role in how Google ranks webpages, right? We evaluate whether it's actually a ranking factor. The post Language: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

Google 134

Google SEO 134

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. Source: [link]. The right voice often means understanding the underlying factors that make up Semantic Search, including: Natural Language Processing.

Optimization 115

Optimization Keywords SERP SEO 115

Search Engine Journal

DECEMBER 19, 2021

Do you think keyword prominence is a ranking factor in Google's search algorithms? Let's see what the evidence says. The post Keyword Prominence As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.

Keywords 126

Keywords Google SEO 126

Matchcraft

DECEMBER 19, 2021

As 2021 comes to a close, retail trends are on the climb compared to 2020’s holiday season. Maximizing this year’s positive trends will help you get the most out of your advertising. Read more to learn which industries, search terms, and markets are booming this season! Read More.

Trends 98

Trends Advertisements Advertising Positioning 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Opt Intelligence

DECEMBER 19, 2021

What a year it’s been! Pandemic aside, there have been quite a few major moments in marketing. Here are the lessons to take with you into 2022. Own Your Customer List. From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. Being able to contact your customers independently is crucial to success.

Planning 82

Planning Opt-in Marketing & Strategy Privacy 82

BrandMaker Blog

DECEMBER 19, 2021

? Marketing operations isn’t just tech-driven—it’s also business- and goal-driven. Ralf discusses the important link between marketing ops and the achievement of strategic goals. (Hint: It might be more important than most people think.).

Marketing & Strategy 52

Marketing & Strategy Business Process Marketing 52

ConvertKit

DECEMBER 19, 2021

In a perfect world, you publish your book, and readers come running. You check “Become an Author” off your bucket list and start thinking about what the topic for your next book should be. You get ready for all the glory of being called an author—. But that day doesn’t come nearly as soon as you’d hoped. Sometimes book launches don’t go as planned. Whether you choose to go with a publishing house or self-publish, without a strategy for selling books you’ll end up with fewer book sales than you’d

Email Marketing 112

Email Marketing Planning Landing Pages Template 112

Anyword

DECEMBER 19, 2021

Over the last few years, Instagram’s impact far surpassed its original photo-sharing structure. What started as a space for people to post pictures of their latte art has turned into a far-reaching platform, attracting over 1.2 billion active monthly users in 2021. It’s safe to say that Instagram is no longer just for snaps of coffee and baby pictures (as cute as those may be.

Paid Search Agency 97

Paid Search Agency Ads Tips Copywriting 97

Outgrow

DECEMBER 19, 2021

Does Blogging Help SEO? Search Engine Optimization or SEO is the key to driving niche traffic to your site. When you optimize your web pages for search engines, you increase the chances of appearing at the top of search results. Naturally, improving your chances of attracting visitors to your site. But, does blogging help SEO? . Well, we will answer that question in a while.

SEO 40

SEO Dwell Long Tail Marketing Lead Scoring 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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