Thu.Jul 18, 2019

How to Increase the Life Span of a Piece of Content


A good piece of content is like a seed. If it is planted in fertile soil (your digital eco-system), not only will your content seed grow, but it will also bear new fruit and sprout new seeds of its own.

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7 Easy Ways to Super Boost Your Newsletter Open Rate

Content Marketing Institute

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

Brand Awareness vs Lead Generation – What To Use?

Only B2B

The primary focus of your B2B organization is to find more new customers and generating revenue. That’s understandable! Brand awareness vs lead generation – the real problem here is, however, The post Brand Awareness vs Lead Generation – What To Use? appeared first on ONLY B2B. blogs

Have Concerns About Inbound Marketing for Manufacturers?

Industrial Marketing Today

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

KoMarketing Associates

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential.

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More Trending

Managing Your Marketing Budget with Limited Funds


Don’t let a small marketing budget hold you back! These tips will help you do more with less when it comes to your marketing efforts. Account-Based Marketing Demand & Lead Generation Marketing Automation Web

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Poor Data Will Doom Your Account-Based Marketing

Modern Marketing

Account-based marketing (ABM) is red hot right now for B2B—because it works.

AI is the wrong name but the right idea


Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because calling computers “artificial” seems strange. (I

Digital ad spend: Paid search continues to dominate in 2019


Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%).

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Facebook Groups are nothing new. In fact, they’ve been around for a decade, making them one of the social network’s oldest features. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers.

Instagram Hides Likes, What This Means for B2B


If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter.

Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? Or would that narrow focus be too risky? Perhaps you should broaden your target audiences. Or would you risk becoming nothing special to anyone?

Digital Marketing Trends, Strategies And Tactics For 2020 And Beyond

Square 2 Marketing

Keep Up With The Changing Digital Marketing Strategies, Tactics, Analytics And Software, Or Be Left Behind. Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Why Are We Seeing Diminishing Returns from Demand Gen?


Remember Groupon? Remember how getting $40 worth of sushi for $20 was the greatest thing ever? Now, you don’t even bat an eye when they try to offer you a $1M home for $100 bucks. Because marketers ruin everything. I love that bit by Gary Vaynerchuck. And it’s true.

10 Smart Ways To Increase Lead Generation

Only B2B

Hacks That Give Lead Generation An Edge Lead generation is the core of business survival. Leads are your prospects and they are the ones when converted will help your business. The post 10 Smart Ways To Increase Lead Generation appeared first on ONLY B2B. blogs

Basic Checklist for Beginners Starting Their Own Blog

Altitude Branding

So you want to start your own blog? Now is the best time to create your own place on the internet. Blogs have been used for the past twenty years as a way to share your ideas, build an audience, and even earn an income.

SEO vs. PPC: When to Optimize and When to Pay for Traffic


Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How does your email sound?


As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ?

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How To Leverage Customer Referrals To Grow Your Business

SmartBug Media

How did you find that guy who does an excellent job on drywall? You may have searched online, or you may have heard about him from your neighbor. Have an awesome mechanic? Chances are you’re going to tell your friends about them.

3 Tips for More Creative Email Autoresponders


Today’s businesses need to be accessible if they want to get ahead. Engaging with your customers, especially through personalized email, should be a top priority.

How to Write Effective Email Subject Lines

FMG Suite

269 Billion. No, it’s not the GDP of Bangladesh (although it is close). It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to Make Complex Topics Simpler in Writing

As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic.

The Real Life of a Customer Advocacy Manager


There are a lot of posts out there about customer advocacy, what it is, and why it’s important. Read them—a well-run advocacy program is a benefit to B2B companies and. The post The Real Life of a Customer Advocacy Manager appeared first on Kapost Blog.

7 Competitor Insights You Can Get in 30 Minutes


Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 7 hidden points to discover.

Forrester B2C commerce suites: What made the winners stand out


Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy