Thu.Jul 18, 2019

How to Increase the Life Span of a Piece of Content


A good piece of content is like a seed. If it is planted in fertile soil (your digital eco-system), not only will your content seed grow, but it will also bear new fruit and sprout new seeds of its own.

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7 Easy Ways to Super Boost Your Newsletter Open Rate

Content Marketing Institute

Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

Brand Awareness vs Lead Generation – What To Use?

Only B2B

The primary focus of your B2B organization is to find more new customers and generating revenue. That’s understandable! Brand awareness vs lead generation – the real problem here is, however, The post Brand Awareness vs Lead Generation – What To Use? appeared first on ONLY B2B. blogs

Have Concerns About Inbound Marketing for Manufacturers?

Industrial Marketing Today

Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I do spend quite a bit of time educating my prospects and clients about inbound marketing. I’ve published several articles on inbound and industrial content marketing in the past. Just do a search here or select it from the Categories to find … Have Concerns About Inbound Marketing for Manufacturers? Read More » The post Have Concerns About Inbound Marketing for Manufacturers?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Eight Ways to Improve Attendee Engagement at Events


Guest post by Ryan Farquharson. Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order.

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Poor Data Will Doom Your Account-Based Marketing

Modern Marketing

Account-based marketing (ABM) is red hot right now for B2B—because it works.

Report: Marketers are Failing to Tap Into The Potential of First-Party Data

KoMarketing Associates

New research suggests that marketers now have easy access to first-party data, but they are not yet tapping into all of its potential.

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AI is the wrong name but the right idea


Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The name AI has never sat well with me, partly because calling computers “artificial” seems strange. (I

Digital ad spend: Paid search continues to dominate in 2019


Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Competitor Insights You Can Get in 30 Minutes


Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 7 hidden points to discover.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Facebook Groups are nothing new. In fact, they’ve been around for a decade, making them one of the social network’s oldest features. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers.

Instagram Hides Likes, What This Means for B2B


If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter.

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Differentiated Marketing for Professional Services

Hinge Marketing

What is the best way to grow your professional services firm? Should you specialize and zero in on a specific market niche? Or would that narrow focus be too risky? Perhaps you should broaden your target audiences. Or would you risk becoming nothing special to anyone?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Identify and Remove Bottlenecks in Your Marketing Funnel

The Lead Agency

When it comes to B2B selling, the purchasing process can be both long and complex. Prospects are likely to engage in extensive research, carefully evaluating their options prior to making a buying decision.

10 Smart Ways To Increase Lead Generation

Only B2B

Hacks That Give Lead Generation An Edge Lead generation is the core of business survival. Leads are your prospects and they are the ones when converted will help your business. The post 10 Smart Ways To Increase Lead Generation appeared first on ONLY B2B. blogs

Digital Marketing Trends, Strategies And Tactics For 2020 And Beyond

Square 2 Marketing

Keep Up With The Changing Digital Marketing Strategies, Tactics, Analytics And Software, Or Be Left Behind. Social media changed the digital marketing landscape. Today, new forces are changing digital marketing again.

How to Make Complex Topics Simpler in Writing

As a content marketer, sooner or later, you’ll be tasked with writing an article on a complex topic.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How does your email sound?


As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ?

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Marketing, Behavioral Economics, and B2B Tech Success

Golden Spiral

The Article in 60 Seconds. Is marketing about convincing people to choose the best solution? Leadership

Forrester B2C commerce suites: What made the winners stand out


Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack.

SEO vs. PPC: When to Optimize and When to Pay for Traffic


Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How To Leverage Customer Referrals To Grow Your Business

SmartBug Media

How did you find that guy who does an excellent job on drywall? You may have searched online, or you may have heard about him from your neighbor. Have an awesome mechanic? Chances are you’re going to tell your friends about them.

6 of the Best SEO Link Building Software Solutions in 2019


All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO.

Why Are We Seeing Diminishing Returns from Demand Gen?


Remember Groupon? Remember how getting $40 worth of sushi for $20 was the greatest thing ever? Now, you don’t even bat an eye when they try to offer you a $1M home for $100 bucks. Because marketers ruin everything. I love that bit by Gary Vaynerchuck. And it’s true.

500+ Journalists Agree: These Are the Worst PR Tactics in 2019


Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

3 Tips for More Creative Email Autoresponders


Today’s businesses need to be accessible if they want to get ahead. Engaging with your customers, especially through personalized email, should be a top priority.

Basic Checklist for Beginners Starting Their Own Blog

Altitude Branding

So you want to start your own blog? Now is the best time to create your own place on the internet. Blogs have been used for the past twenty years as a way to share your ideas, build an audience, and even earn an income.

How to Create a Unique Instagram Aesthetic that Fits Your Brand


Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall feeling of your Instagram page contribute to an aesthetic that can either gain you a new follower—or send them running.