Buffer

DECEMBER 13, 2021

Q: Help! I’m usually good at regularly posting to my company’s social accounts every day, but sometimes I’m at a total loss. Is it better to skip a day, or to post something just to stay on schedule? The task of coming up with new, engaging content on a regular basis can make social media daunting—we know. Even if you have a solid social media strategy in place, you might still get stumped on what to share from time to time and be tempted to forgo that schedule you se

Social Media 75

Social Media Media PR Stats 75

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation. Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital a

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Search Engine Journal

DECEMBER 13, 2021

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Learn more to make the most of it here. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal.

Analytics 144

Analytics Google Traffic Tools 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

DECEMBER 13, 2021

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.

Template 142

Template Content Organization Planning 142

Sprout Social

DECEMBER 13, 2021

Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke.

Lead Ranking 137

Lead Ranking Education Trends Video Marketing 137

Search Engine Journal

DECEMBER 13, 2021

It's up to you to be on the SERPs at the right time for each type of search. Rank better by understanding Search Intent. The post Dominate SERPs With Search Intent: How To Improve Your SEO & Content Strategy appeared first on Search Engine Journal.

SERP 136

SERP Intent SEO Content 136

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest

Co-Registration 129

Co-Registration Paid Search Agency Marketing Proposals Work Management 129

Search Engine Journal

DECEMBER 13, 2021

cPanel plugin contains the critically vulnerable log4j library affected by what is being called a catastrophic vulnerability The post cPanel Plugin Contains Log4j Vulnerability appeared first on Search Engine Journal.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

DECEMBER 13, 2021

Is email marketing still effective? Of course! 99% of users check their email every day, or even several times a day. Despite what you may think, people keep reading emails and are ready to interact with interesting content being shared with them. Sure, there is a widespread belief that social media and chatbots have pushed… The post Email Marketing in 2022: Trends and Useful Tools appeared first on Benchmark Email.

Email Marketing 119

Email Marketing Trends Tools Advertising Benchmark 119

Search Engine Journal

DECEMBER 13, 2021

Learn about the most impactful Google updates from this past year and plan for SEO success in 2022 with helpful resources. The post Major Google Algorithm Updates You Need To Know For 2022 Planning appeared first on Search Engine Journal.

Google 131

Google SEO Resources 131

Martech

DECEMBER 13, 2021

This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. Fact 2: You do not know what you do not know! If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly against a lesser opponent. We may even know that after three moves of the game, players face 121 million possibilities; one more action is a staggering 288 billion potential outcomes.

Digital Asset Management 108

Digital Asset Management Enterprise Management Marketing Management Curation 108

Search Engine Journal

DECEMBER 13, 2021

Google acknowledges an internal issue with indexing that triggered redirect error notices from Search Console The post Google Experiences Internal Issues During Indexing appeared first on Search Engine Journal.

Google 122

Google SEO 122

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

DECEMBER 13, 2021

The feud between marketing and sales is costly, but it can be avoided. In order to do so, sales and marketing teams need must align to maximize brand awareness, increase revenue and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can marketers enable sales to do their job better and vice versa?

Webinar Metrics 107

Webinar Metrics Order Marketing Cost 107

Search Engine Journal

DECEMBER 13, 2021

Google Trends does more than just show search trends. Find out how to push your content to the top with this unique search tool. The post Using Google Trends To Optimize Your Content Strategy Timing [Podcast] appeared first on Search Engine Journal.

Trends 122

Trends Optimization Google Content 122

seo.co

DECEMBER 13, 2021

Upselling is a sales technique that encourages customers to purchase an upgraded or additional product from the one they originally intended. Cross-selling is similar, but it involves recommending products that are complementary. These techniques can be used in eCommerce optimization by adding links and buttons on conversion pages and checkout pages.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Search Engine Journal

DECEMBER 13, 2021

Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here's what you need to know. The post How To Think More Creatively About PPC appeared first on Search Engine Journal.

PPC 122

PPC Creativity Campaigns 122

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download the report (no registration required). A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing.

Act-On 105

Act-On Paid Search Agency Work Management Trust Marketing 105

Search Engine Journal

DECEMBER 13, 2021

Not all websites need to be seen as authorities in order to rank well in search results, says Google's Search Advocate John Mueller. The post Google: You Don’t Need To Be An Authority To Rank appeared first on Search Engine Journal.

Google 118

Google Order Marketing Websites SEO 118

ClearVoice

DECEMBER 13, 2021

As a small business owner or content marketer, it’s your job to brag about all the wonderful things you have going on in your company. Awards, great reviews, and press coverage are all part of the social proof you need to share to promote yourself. But you don’t want to look arrogant or self-serving. There’s a fine line between humblebragging and plain ol’ bragging.

Brand Identity 105

Brand Identity Branding Marketing & Strategy Press 105

SEMrush

DECEMBER 13, 2021

In this article, an SEO agency shares their tips for an effective ecommerce page on the Edelweiss Bakery website. What should you pay attention to when setting up a shop section — read more in this episode of the SEO Reality Show series.

eCommerce 102

eCommerce Ad Agencies SEO Tips 102

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. But deciding whether your company needs an enterprise-level identity resolution platform calls for the same steps involved in any software adoption, starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial res

Enterprise Management 102

Enterprise Management Organization Work Management Marketing Management 102

Brandfolder

DECEMBER 13, 2021

“Media asset management” (MAM) and “digital asset management” (DAM) are very similar, but they have notable differences which make them best for different users. That said, certain DAMs have strong.

Digital Asset Management 98

Digital Asset Management Software Media Best Practices 98

Bannersnack

DECEMBER 13, 2021

12 minutes read That time of the year is upon us again. No, I don’t mean the gift-giving season, but the time when all social media managers must give their best in preparing social media strategies for the upcoming year. It’s not simple to stay on top of the game because each year brings forth new challenges in a field as dynamic as social media. Luckily many future trends in social media can be predicted.

Social Media 98

Social Media Trends Media Marketing & Strategy 98

Salesforce Marketing Cloud

DECEMBER 13, 2021

The real impact of Trailhead, measured by IDC Want an agile and efficient workforce? Continuous learning is key. Certification creates more impactful employees Ready to get more agile and efficient? It’s no secret that companies all over the globe are racing to adapt to a rapidly changing and increasingly remote workforce. Companies are also identifying a significant gap between the current digital skill sets their employees have and the skills they need to be successful.

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Studies Peer-to-peer Product Validation 98

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

DECEMBER 13, 2021

Good morning, Marketers, and do you realize we’re living in the Matrix? Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation we explored his notion that the Matrix is here and now. “This is just the beginning of it — the IRL and the URL colliding.

Curation 97

Curation Opinions Spending Google 97

SalesIntel

DECEMBER 13, 2021

You may think you know everything there is to know about business-to-business (B2B) sales. But the truth is, B2B is a constantly-changing field with new trends every year. The sales process is becoming increasingly less linear and more dependent on video communication. As you peruse this list of 13 surprising facts about B2B data, you will notice that the B2B data statistics tell an interesting story.

Gartner 92

Gartner B2B B2B Sales Conference 92

DivvyHQ

DECEMBER 13, 2021

Have you ever experienced a big, unexplained traffic drop on your website? There's normally an explanation, but finding it may not be that obvious. Here's a quick checklist of things to check to uncover the mystery of a traffic decrease.

Traffic 88

Traffic Organization Marketing Websites Buyer Personas 88