Thu.Jul 22, 2021

What is Social CRM and How to Make It Work for You


B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential.

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14 Instagram Trends You Can’t Ignore in 2021

Single Grain

Considering that 50% of the world's population are social media users, and these people spend an average of 2 hours and 25 minutes on social networks each day (in the U.S. it's 2 hours and 3 minutes), social media has transformed marketing. .

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51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

Content Marketing Institute

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own.

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7 ideas for more B2B direct mail sales leads

Sales Lead Insights

Seven tips for increasing direct mail marketing response. When I provide direct mail marketing solutions for my clients, I have found that these tips increase sales leads and response. Be sure to include a cover letter whenever you are sending printed literature to prospects or customers. Use the cover letter to acknowledge the request, give a few bullets of feature/benefit copy and specifically ask the reader to take the next action.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

Rick Haring on the Value of Risk-Taking and Failure


Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn.

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More Trending

How to Write an Irresistible Value Proposition (+41 Examples)


Do you want to instantly show potential leads your worth and attract more customers away from your competition? Regardless of your product or service, you almost certainly have competition. So what makes a customer choose you over another company? The answer lies in a great value proposition.

The Post-Cookie World Is a Content Opportunity

Content Science Review

Get insights about how to improve your content program as the web moves into a post-cookie era. Article

Exploring the Progressive Web App (PWA) Trend

DAGMAR Marketing

These days, it’s all about the user experience. 43 percent of individuals would not return to a website with slow loading time.

9 Content Marketing Performance Metrics to Start Tracking


If you’re involved in SaaS content marketing , metrics are vital to your strategy. You need to be able to quantify your actions to trace their impacts and have a clear idea of what success looks like. .


The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

7 Local SEO Tips To Scale Your Small Business


Here are our top tips for using SEO to make your business more relevant to local searches and gain more customers in your local area. The post 7 Local SEO Tips To Scale Your Small Business appeared first on Spiralytics Inc. Search Engine Optimisation local SEO

How to Audit Your Content Curation Strategy

If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it.

12 Facebook Ads Features Every Marketer Should Know via @sejournal, @afhammer

Search Engine Journal

Facebook Ads offers many tools and features that marketers should know about. Learn about 12 that can help elevate your campaigns. The post 12 Facebook Ads Features Every Marketer Should Know appeared first on Search Engine Journal. Facebook

How different generations use social media: A complete guide

Sprout Social

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

7 GA4 Features That Will (Hopefully) Make You Hate It Less via @sejournal, @brie_e_anderson

Search Engine Journal

You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here. The post 7 GA4 Features That Will (Hopefully) Make You Hate It Less appeared first on Search Engine Journal. Marketing Analytics Tools

3 Reasons Why Your Marketing Needs Unbounce’s New Smart Builder [Announcement]


Whoever said, “life is a journey, not a destination,” clearly wasn’t a time-strapped marketer trying to dig themselves out from under a mountain of tasks by the end of the day. The quote is often attributed to the 18th-century poet and philosopher Ralph Waldo Emerson.

Should you build or buy martech? Yes


“Homegrown martech is like homemade pizza.” ” That’s the kind of quip I might have likely shot back a couple of years ago if someone asked me, “Should we build our own martech software or buy a packaged app from a martech vendor?”

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How to Create a Well-Rounded Campaign Plan

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. As we finish out the rest of the year strong, there’s still time to get a new campaign off the ground. Maybe you’ve been thinking about adopting a new strategy for a while?

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

How to Use Python to Parse & Pivot Server Log Files for SEO via @sejournal, @williamjnye

Search Engine Journal

Save time and money by automating the parsing, validation, and pivoting of log file data for SEO using Python (with script). The post How to Use Python to Parse & Pivot Server Log Files for SEO appeared first on Search Engine Journal. SEO Tools

Reaching the Peak of LinkedIn Ad ROI With Bizible


There are 96 mountain peaks in the US with an elevation of at least 14,000ft. Colorado has the most of any state at 53. No doubt, if you’ve been to Colorado, you’ve heard about these “fourteeners”. It’s a common goal to try to summit all 53. None are easy, but many are just long beautiful hikes.

5 Ways Brands Can Build an Enterprise SEO Culture

Search Engine Journal

Master how to create a culture of SEO across your Enterprise. Build your SEO Centre of Excellence and scale your operation. The post 5 Ways Brands Can Build an Enterprise SEO Culture appeared first on Search Engine Journal. Enterprise SEO

7 Tips For Using Video To Transform Your Content Marketing Strategy

Square 2 Marketing

Create Deeper Connections With Prospects And Customers. Video won’t kill written content, but the best content marketing strategies today go beyond blogs, e-books, tip sheets and other static assets. Video is a powerful way to connect with your audience in ways that words alone can’t match.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Google Expands ‘About This Result’ With Info On Ranking Factors via @sejournal, @MattGSouthern

Search Engine Journal

Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results. The post Google Expands ‘About This Result’ With Info On Ranking Factors appeared first on Search Engine Journal. News SEO

What Is a Slug? URL Slugs and Why They Matter for SEO


What Is a Slug? URL Slugs and Why They Matter for SEO. Technical SEO

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Google’s 5 Best Practices For Optimizing Deal Pages via @sejournal, @MattGSouthern

Search Engine Journal

After making deal pages free for all ecommerce stores, Google offers six best practices to follow to optimize the pages for search results. The post Google’s 5 Best Practices For Optimizing Deal Pages appeared first on Search Engine Journal. News SEO

The Ultimate Guide to Operations Productivity: What It Is and How to Measure It


When it comes to sales, productivity is of utmost importance. What and how much the team is inputting can directly translate to outputs of goods and services, meaning better productivity can lead to more sales.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!