Tue.Mar 29, 2011

Trending Sources

Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me?

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16 Google Tools to Improve Marketing Effectiveness

Hubspot

Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine?

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Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages.

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Three Tips for Simple but Effective Infographics

B2B Memes

Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

B2B Email Marketing – Mixing It Up and Getting Results

Reachforce

A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. Very interesting stuff. So interesting, we decided to change up some of our email marketing. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts.

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eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation

Customer Experience Matrix

eBay ’s $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.” I suppose that’s legitimately the main point of the story.

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InsideView Names Ralf VonSosen Vice President of Marketing

Sales Intelligence View

Veteran CRM and Cloud Technology Executive Joins to Expand Sales Intelligence Leadership and Growth.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links.

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Are you overlooking paid search optimization?

Biznology

Image by Danard Vincente via Flickr. We all love to talk about social media. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about.

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What is Revenue Performance Management? A Whiteboard Session

Modern B2B Marketing

by Katie Byrnes While in Austin, on Marketo’s Revenue Rockstar tour , Jon Miller had the chance to rock the whiteboard at the Software Advice offices. This is just the first video out of three whiteboard sessions (so stay tuned for more!).

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RainToday.com's Podcast: Marketing & Selling Professional Services

ViewPoint

Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads. There are so many companies now, and rightfully so, looking at marketing automation solutions and other tools.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue Growth

Modern B2B Marketing

by Phil Fernandez Recently I was speaking with a Marketo customer, who recounted an experience she had attending a seminar sponsored by one of the well known sales training organizations. You undoubtedly know the kinds of seminars I am talking about.

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ReachOut.com Uses SnapApp to Engage Teens on Quibblo.com

SnapApp

All day today, ReachOut.com, a project by the? Inspire USA Foundation , will be running their custom made personality test app on the Quibblo.com homepage. The personality test, "What Kind of Friend Are You?"

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