Tue.Mar 29, 2011

16 Google Tools to Improve Marketing Effectiveness


Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine?

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages.

Video 50

Trending Sources

Three Tips for Simple but Effective Infographics

B2B Memes

Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists.

How To Get Started On Twitter

Marketing Insider Group

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?&#

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation

Customer Experience Matrix

eBay ’s $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in servicing retailers – or, as eBay President John Donahoe put it somewhat more diplomatically in the press release , “GSI will enhance our position as the leading strategic global commerce partner of choice for retailers and brands of all sizes.” I suppose that’s legitimately the main point of the story.

InsideView Names Ralf VonSosen Vice President of Marketing

Sales Intelligence View

Veteran CRM and Cloud Technology Executive Joins to Expand Sales Intelligence Leadership and Growth.

SEO: Are Nofollow Links Still Valuable?


I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links.

Are you overlooking paid search optimization?


Image by Danard Vincente via Flickr. We all love to talk about social media. It's exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about.


Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

What is Revenue Performance Management? A Whiteboard Session

Modern B2B Marketing

by Katie Byrnes While in Austin, on Marketo’s Revenue Rockstar tour , Jon Miller had the chance to rock the whiteboard at the Software Advice offices. This is just the first video out of three whiteboard sessions (so stay tuned for more!).

RainToday.com's Podcast: Marketing & Selling Professional Services


Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads. There are so many companies now, and rightfully so, looking at marketing automation solutions and other tools.

ReachOut.com Uses SnapApp to Engage Teens on Quibblo.com


All day today, ReachOut.com, a project by the? Inspire USA Foundation , will be running their custom made personality test app on the Quibblo.com homepage. The personality test, "What Kind of Friend Are You?"

Neither an ‘Island’ nor a ‘King’: Bold New Sales Strategies Driving Revenue Growth

Modern B2B Marketing

by Phil Fernandez Recently I was speaking with a Marketo customer, who recounted an experience she had attending a seminar sponsored by one of the well known sales training organizations. You undoubtedly know the kinds of seminars I am talking about.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.