Tue.Nov 19, 2019

Why You Need to Start with Why as You Develop Your Marketing Plan

Measure Up Marketing

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders.

Plan 136

Hey Boomer! Want Gen Z Customers? Be Like Gen Z

Marketing Insider Group

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.

SEO No! Common SEO Mistakes and How to Clean Them Up


Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

SEO 130

It’s Black Friday Into December for MarTech Tools


It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

Tools 193

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Building a Successful Partnership with Your B2B Digital Marketing Agency

KoMarketing Associates

One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing!

Agency 156

More Trending

Maximizing Your Email Audience Potential: Optimizing Your Email Sign-Up Forms

Modern Marketing

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email sign-up forms and processes that are as friction free as possible.

Email 130

How the 80/20 Rule Applies to B2B Revenue

Fusion Marketing Partners

Every month or two, I teach a brief course to military veterans who are transitioning into civilian life and have […]. B2B Revenue

Rules 88

Animated PNGs in Email: An Alternative to GIFs?


Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.

7 Questions to Ask When Building a Magento B2B Ecommerce Store 

ATAK Interactive

Regardless of whether you are building a B2B or a B2C site, you want things to go smoothly; quick within reason and according to plan. That doesn’t mean that there are not unique challenges to B2B software vs B2C.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Select Your Search Marketing Tech For Now and the Future

Content Marketing Institute

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it.

The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate


After becoming an independent company through a highly ambitious group of new investors, The Scotch Malt Whisky Society (SMWS) needed to move from a product-centric approach to putting membership and customers back at the heart of their proposition.

Google PPC Ads in A Nutshell

BOP Design

Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer!

PPC 68

How ABM Effectiveness Can Be Pitched to Your Board


An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Litmus Live San Francisco 2019: A Recap in Tweets


Litmus Live 2019 has come to a close, with our last stop in San Francisco last week. As always, we had an incredible two days with email geeks across dozens of sessions, three workshops, and networking opportunities. Couldn’t make it to San Francisco?

Email 61

Partnerships | Powerful Collaboration Techniques for Your Agency


You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end.

Stop wasting your data: Turn IP data into marketing dollars


Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, many businesses are throwing away valuable information that could provide useful insights around customer behavior and their locations. Keeping track of internet protocol (IP) data could mean better messaging, along with a boost in sales. .

What Does 2020 Have in Store for B2B Marketers?


As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

GDD vs. Classic Website Project: Which Approach Is Right for Me?

SmartBug Media

In the world of website redesigns, a new website can be a daunting task. With a high price tag and a large chunk of your marketing budget, it can certainly be a make-or-break scenario for most organizations.

6sense Integrates with Drift to Improve Personalized Experiences


On the 19 th of November 2019, 6sense, an account-based orchestration platform announced its partnership with Drift. The statement that 6sense integrates with Drift is a major step towards helping the clients of both the companies achieve the requisite bottom-line growth.

30 Email Marketing Stats You Need to Know for Your 2020 Strategy


Is your 2020 email marketing strategy poised for success? While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2020 and beyond.

Stats 56

How to discover and curate content with Scoop.it


If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

6 Video Storytelling Formats That Can Engage Your Customers


Thinking about testing out video as a marketing tool? First thing: Don’t look on Facebook for tone pieces!

How-to Map Your Touchpoints for Conversion Rate Optimization

Inbox Insight

When marketing budgets tighten, conversion rates are the usually the first KPI to come under scrutiny.

Follow The Latest Digital Marketing Trends to Increase Your Revenue

Martech Advisor

An effective digital marketing campaign gives you online exposure to a huge audience from all over the world. Nowadays, it is essential for every growing business that needs to stand out. In this article, by.

A Marketer’s Playbook to Sales Enablement


There’s a lot of debate about whether sales enablement is the responsibility of the sales team or the marketing team. The truth is, it’s a concentrated effort between both. Marketing provides sales with the resources they need to make sales, like videos, blogs, and other types of content marketing.

Sales 52

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How Can You Preserve SEO Rankings after Website Redesign: 10 Steps to Follow


If you are interested in redesigning your website, search engine optimization is one of the topmost concerns that you need to think about. Preserving the organic rankings, conserving link popularity, and recycling old content are crucial.

The Content Future: Content Automation + Personalization

Content Science Review

Content automation is the way of the future. Learn what these advances mean for you in this featured presentation from Content Strategy Applied. Featured Report

How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now


An integrated marketing strategy stresses a consistent, seamless, yet multi-dimensional brand experience for each customer. This means every touch across mobile screens, laptops, television, radio, print, events, and in person reinforces your core message to a relevant audience.