Tue.Nov 19, 2019

Why You Need to Start with Why as You Develop Your Marketing Plan

Measure Up Marketing

Two challenges (alignment with the CEO and alignment with business priorities) remain constant for Marketing leaders.

Plan 165

Hey Boomer! Want Gen Z Customers? Be Like Gen Z

Marketing Insider Group

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement.

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SEO No! Common SEO Mistakes and How to Clean Them Up


Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

SEO 173

It’s Black Friday Into December for MarTech Tools


It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. You want to be the expert your company or clients turn to. You also need marketing technology (martech) tools.

Tools 252

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Building a Successful Partnership with Your B2B Digital Marketing Agency

KoMarketing Associates

One of the things we’re really proud of at KoMarketing is the length of our client relationships. While we have clients who have only been with us for a year or two, we have others who have been with us for over 12 years. In the digital era where things change on a dime, that’s pretty amazing!

Agency 170

More Trending

Maximizing Your Email Audience Potential: Optimizing Your Email Sign-Up Forms

Modern Marketing

Everyone wants more subscribers who are regularly converting. While there are many paths open to marketers to achieve this goal, one of the most important is having email sign-up forms and processes that are as friction free as possible.

Email 155

30 Email Marketing Stats You Need to Know for Your 2020 Strategy


Is your 2020 email marketing strategy poised for success? While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2020 and beyond.

Stats 107

How the 80/20 Rule Applies to B2B Revenue

Fusion Marketing Partners

Every month or two, I teach a brief course to military veterans who are transitioning into civilian life and have […]. B2B Revenue

Rules 88

Google PPC Ads in A Nutshell

BOP Design

Your company has just launched its new website and now it’s time to generate as much value from it as possible. But how do you do that immediately? Google Ads is the answer!

PPC 84

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

6 Video Storytelling Formats That Can Engage Your Customers


Thinking about testing out video as a marketing tool? First thing: Don’t look on Facebook for tone pieces!

Importance of Diversity in the Workplace


Metadata recently won a Timmy Award for Best Tech Workplace for Diversity , and it motivated me to write a post that’s slightly adjacent to my normal topics of B2B MarTech and ABM automation.

Stop wasting your data: Turn IP data into marketing dollars


Most retailers know they need to use buyer data to provide better targeted messaging, personalized advertisements, and customer rewards. But with so much customer data coming from so many different directions, many businesses are throwing away valuable information that could provide useful insights around customer behavior and their locations. Keeping track of internet protocol (IP) data could mean better messaging, along with a boost in sales. .

GDD vs. Classic Website Project: Which Approach Is Right for Me?

SmartBug Media

In the world of website redesigns, a new website can be a daunting task. With a high price tag and a large chunk of your marketing budget, it can certainly be a make-or-break scenario for most organizations.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate


After becoming an independent company through a highly ambitious group of new investors, The Scotch Malt Whisky Society (SMWS) needed to move from a product-centric approach to putting membership and customers back at the heart of their proposition.

What Does 2020 Have in Store for B2B Marketers?


As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways.

Select Your Search Marketing Tech For Now and the Future

Content Marketing Institute

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it.

The Secret Ways Chat Can Get You Sales-Ready Leads Tomorrow

Square 2 Marketing

There Is A Potential Customer On Your Website Right Now — And You Don’t Know It. Approximately 96% of visitors that come to your website are not ready to buy — it’s a stat you see frequently when you troll the web. But that doesn’t mean the people visiting your site are unqualified.

Stats 67

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Litmus Live San Francisco 2019: A Recap in Tweets


Litmus Live 2019 has come to a close, with our last stop in San Francisco last week. As always, we had an incredible two days with email geeks across dozens of sessions, three workshops, and networking opportunities. Couldn’t make it to San Francisco?

Email 65

How to Add Intent Data to B2B Integrated Marketing: 8 Resources to Use Now


An integrated marketing strategy stresses a consistent, seamless, yet multi-dimensional brand experience for each customer. This means every touch across mobile screens, laptops, television, radio, print, events, and in person reinforces your core message to a relevant audience.

Partnerships | Powerful Collaboration Techniques for Your Agency


You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end.

How ABM Effectiveness Can Be Pitched to Your Board


An account-based marketing (ABM) approach requires a different way of doing things for most organizations. But it’s happening, because according to statistics, 60% of organizations plan to run an ABM campaign in the next year.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Do Your Marketing Tactics Adhere to GDPR?


You don’t have to be a European company to worry about General Data Protection Regulation (GDPR). If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to.

How-to Map Your Touchpoints for Conversion Rate Optimization

Inbox Insight

When marketing budgets tighten, conversion rates are the usually the first KPI to come under scrutiny.

A Marketer’s Playbook to Sales Enablement


There’s a lot of debate about whether sales enablement is the responsibility of the sales team or the marketing team. The truth is, it’s a concentrated effort between both. Marketing provides sales with the resources they need to make sales, like videos, blogs, and other types of content marketing.

Sales 59

Apple and Salesforce ignite productivity and learning on the best devices for business


Apple and Salesforce announced the launch of two flagship apps: the redesigned Salesforce Mobile App and new Trailhead GO learning app, delivering rich customer experiences with features exclusive to iOS and iPadOS. The companies also announced the next-generation Salesforce Mobile SDK, empowering developers to easily build and deploy native apps for iPhone and iPad on the Salesforce Platform. Apple and Salesforce had announced a strategic partnership at Dreamforce 2018.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.